Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Report Format: PDF+Excel | Report ID: SR112023A4787
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Tag Management System Market Overview:

The global tag management system market size reached US$ 913 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,912 Million by 2028, exhibiting a growth rate (CAGR) of 13% during 2023-2028.

A tag management system (TMS) is software that enables non-technical marketing professionals to maintain segments of JavaScript code. It assists in implementing, managing, and maintaining tags used in digital marketing. Besides this, it aids in building a best-in-class marketing stack, accelerating campaign time, improving website performance, reducing costs and focusing on businesses, and ensuring data governance and protection. As it also provides a foundation for an organization’s data collection while helping in improving customer experiences, the demand for TMS is escalating around the world.

Global Tag Management System Market

Tag Management System Market Trends:

Due to the growing time individuals spend on the Internet for entertainment and news, there is a rise in the utilization of digital marketing solutions worldwide. This represents one of the key factors strengthening the growth of the market. TMS is a user-friendly software that offers a better customer experience and helps track page views, events, remarketing lists, cross-domain tracking, and in-app analytics. As it also provides digital marketers flexibility and control to implement and optimize digital experiences while reducing information and technology (IT) dependence, TMS is increasingly being adopted across the globe. Besides this, there is a rise in the need for acquiring new and retaining existing customers, which is positively influencing the product application in numerous industry verticals. This can also be attributed to the ability of TMS to aid retailers in maintaining accurate and complete tagging for various elements on their websites. In addition, TMS provides a valuable and more in-depth understanding of the consumer’s requirements. This, coupled with the introduction of advanced technologies and the development of cost-effective TMS solutions by several manufacturers, is projected to fuel the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global tag management system market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment model, organizational size and industry vertical.

Breakup by Component:

  • Tools
  • Service
     

Breakup by Deployment Model:

  • On-premises
  • Cloud-based
     

Breakup by Organizational Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises
     

Breakup by Industry Vertical:

  • Healthcare 
  • Retail and e-commerce
  • BFSI
  • IT and Telecommunication
  • Media and Entertainment
  • Manufacturing
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio) and Tealium Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Million
Segment Coverage Component, Deployment Model, Organizational Size, Industry Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio) and Tealium Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global tag management system market was valued at US$ 913 Million in 2022.

We expect the global tag management system market to exhibit a CAGR of 13% during 2023-2028.

The sudden outbreak of the COVID-19 pandemic has led to the rising deployment of tag management system across the e-commerce sector, owing to increasing consumer inclination towards online payment and retail platforms.

The growing adoption of tag management system to track page views, events, remarketing lists, cross-domain tracking, and in-app analytics to provide a better customer experience, is primarily driving the global tag management system market.

Based on the component, the global tag management system market has been segmented into tools and service. Currently, tools hold the majority of the total market share.

Based on the deployment model, the global tag management system market can be divided into on-premises and cloud-based, where on-premises currently exhibit a clear dominance in the market.

Based on the organizational size, the global tag management system market has been categorized into small and medium-sized enterprises and large enterprises. Currently, large enterprises account for the largest market share.

Based on the industry vertical, the global tag management system market can be segregated into healthcare, retail and e-commerce, BFSI, IT and telecommunication, media and entertainment, manufacturing, and others. Among these, the IT and telecommunication sector holds the majority of the global market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global tag management system market include Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio), and Tealium Inc.

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Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
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