Market Overview:
The global tag management system market size reached US$ 796.3 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,698.7 Million by 2027, exhibiting a growth rate (CAGR) of 13.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
A tag management system (TMS) is software that enables non-technical marketing professionals to maintain segments of JavaScript code. It assists in implementing, managing, and maintaining tags used in digital marketing. Besides this, it aids in building a best-in-class marketing stack, accelerating campaign time, improving website performance, reducing costs and focusing on businesses, and ensuring data governance and protection. As it also provides a foundation for an organization’s data collection while helping in improving customer experiences, the demand for TMS is escalating around the world.
Tag Management System Market Trends:
Due to the growing time individuals spend on the Internet for entertainment and news, there is a rise in the utilization of digital marketing solutions worldwide. This represents one of the key factors strengthening the growth of the market. TMS is a user-friendly software that offers a better customer experience and helps track page views, events, remarketing lists, cross-domain tracking, and in-app analytics. As it also provides digital marketers flexibility and control to implement and optimize digital experiences while reducing information and technology (IT) dependence, TMS is increasingly being adopted across the globe. Besides this, there is a rise in the need for acquiring new and retaining existing customers, which is positively influencing the product application in numerous industry verticals. This can also be attributed to the ability of TMS to aid retailers in maintaining accurate and complete tagging for various elements on their websites. In addition, TMS provides a valuable and more in-depth understanding of the consumer’s requirements. This, coupled with the introduction of advanced technologies and the development of cost-effective TMS solutions by several manufacturers, is projected to fuel the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global tag management system market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, deployment model, organizational size and industry vertical.
Breakup by Component:
Breakup by Deployment Model:
Breakup by Organizational Size:
- Small and Medium-sized Enterprises
- Large Enterprises
Breakup by Industry Vertical:
- Healthcare
- Retail and e-commerce
- BFSI
- IT and Telecommunication
- Media and Entertainment
- Manufacturing
- Others
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio) and Tealium Inc.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Million |
| Segment Coverage |
Component, Deployment Model, Organizational Size, Industry Vertical, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio) and Tealium Inc. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global tag management system market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global tag management system market?
- What are the key regional markets?
- What is the breakup of the market based on the component?
- What is the breakup of the market based on the deployment model?
- What is the breakup of the market based on the organizational size?
- What is the breakup of the market based on the industry vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global tag management system market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Tag Management System Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Tools
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Service
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Deployment Model
7.1 On-premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloud-based
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Organizational Size
8.1 Small and Medium-sized Enterprises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Large Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Industry Vertical
9.1 Healthcare
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail and e-commerce
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 BFSI
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 IT and Telecommunication
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Media and Entertainment
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Manufacturing
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Others
9.7.1 Market Trends
9.7.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Adform
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Adobe Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Blue Triangle Technologies Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Commanders Act
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Ensighten Inc.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Google LLC (Alphabet Inc.)
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 SWOT Analysis
15.3.7 International Business Machines Corporation
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Observepoint Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Oracle Corporation
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Relay42 Netherlands B.V.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Segment.io Inc. (Twilio)
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 Tealium Inc.
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
List of Figures
Figure 1: Global: Tag Management System Market: Major Drivers and Challenges
Figure 2: Global: Tag Management System Market: Sales Value (in Million US$), 2016-2021
Figure 3: Global: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: Global: Tag Management System Market: Breakup by Component (in %), 2021
Figure 5: Global: Tag Management System Market: Breakup by Deployment Model (in %), 2021
Figure 6: Global: Tag Management System Market: Breakup by Organizational Size (in %), 2021
Figure 7: Global: Tag Management System Market: Breakup by Industry Vertical (in %), 2021
Figure 8: Global: Tag Management System Market: Breakup by Region (in %), 2021
Figure 9: Global: Tag Management System (Tools) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Tag Management System (Tools) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Tag Management System (Service) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Tag Management System (Service) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Tag Management System (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Tag Management System (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Tag Management System (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Tag Management System (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Tag Management System (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Tag Management System (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Tag Management System (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Tag Management System (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Tag Management System (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Tag Management System (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Tag Management System (Retail and e-commerce) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Tag Management System (Retail and e-commerce) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Tag Management System (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Tag Management System (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Tag Management System (IT and Telecommunication) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Tag Management System (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Tag Management System (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Tag Management System (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Tag Management System (Manufacturing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Tag Management System (Manufacturing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Tag Management System (Other Industry Verticals) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Tag Management System (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: North America: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: North America: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: United States: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: United States: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Canada: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Canada: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Asia-Pacific: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Asia-Pacific: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: China: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: China: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Japan: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Japan: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: India: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: India: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: South Korea: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: South Korea: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Australia: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Australia: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Indonesia: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Indonesia: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Others: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Europe: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Europe: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Germany: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Germany: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: France: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: France: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: United Kingdom: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: United Kingdom: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Italy: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Italy: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Spain: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Spain: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Russia: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Russia: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Others: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Latin America: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Latin America: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Brazil: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Brazil: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Mexico: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Mexico: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Others: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Middle East and Africa: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Middle East and Africa: Tag Management System Market: Breakup by Country (in %), 2021
Figure 83: Middle East and Africa: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Global: Tag Management System Industry: SWOT Analysis
Figure 85: Global: Tag Management System Industry: Value Chain Analysis
Figure 86: Global: Tag Management System Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Tag Management System Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Tag Management System Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 3: Global: Tag Management System Market Forecast: Breakup by Deployment Model (in Million US$), 2022-2027
Table 4: Global: Tag Management System Market Forecast: Breakup by Organizational Size (in Million US$), 2022-2027
Table 5: Global: Tag Management System Market Forecast: Breakup by Industry Vertical (in Million US$), 2022-2027
Table 6: Global: Tag Management System Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Tag Management System Market: Competitive Structure
Table 8: Global: Tag Management System Market: Key Players