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The global tag management system market size reached US$ 796.3 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,698.7 Million by 2027, exhibiting a growth rate (CAGR) of 13.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Due to the growing time individuals spend on the Internet for entertainment and news, there is a rise in the utilization of digital marketing solutions worldwide. This represents one of the key factors strengthening the growth of the market. TMS is a user-friendly software that offers a better customer experience and helps track page views, events, remarketing lists, cross-domain tracking, and in-app analytics. As it also provides digital marketers flexibility and control to implement and optimize digital experiences while reducing information and technology (IT) dependence, TMS is increasingly being adopted across the globe. Besides this, there is a rise in the need for acquiring new and retaining existing customers, which is positively influencing the product application in numerous industry verticals. This can also be attributed to the ability of TMS to aid retailers in maintaining accurate and complete tagging for various elements on their websites. In addition, TMS provides a valuable and more in-depth understanding of the consumer’s requirements. This, coupled with the introduction of advanced technologies and the development of cost-effective TMS solutions by several manufacturers, is projected to fuel the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global tag management system market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, deployment model, organizational size and industry vertical.
Breakup by Component:
Breakup by Deployment Model:
Breakup by Organizational Size:
Breakup by Industry Vertical:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio) and Tealium Inc.
|Base Year of the Analysis||2021|
|Segment Coverage||Component, Deployment Model, Organizational Size, Industry Vertical, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio) and Tealium Inc.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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