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Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global tag management system market reached a value of US$ XX Billion in 2021. Looking forward, IMARC Group expects the market to grow at a CAGR of XX% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

A tag management system (TMS) is software that enables non-technical marketing professionals to maintain segments of JavaScript code. It assists in implementing, managing, and maintaining tags used in digital marketing. Besides this, it aids in building a best-in-class marketing stack, accelerating campaign time, improving website performance, reducing costs and focusing on businesses, and ensuring data governance and protection. As it also provides a foundation for an organization’s data collection while helping in improving customer experiences, the demand for TMS is escalating around the world.

Tag Management System Market Trends:

Due to the growing time individuals spend on the Internet for entertainment and news, there is a rise in the utilization of digital marketing solutions worldwide. This represents one of the key factors strengthening the growth of the market. TMS is a user-friendly software that offers a better customer experience and helps track page views, events, remarketing lists, cross-domain tracking, and in-app analytics. As it also provides digital marketers flexibility and control to implement and optimize digital experiences while reducing information and technology (IT) dependence, TMS is increasingly being adopted across the globe. Besides this, there is a rise in the need for acquiring new and retaining existing customers, which is positively influencing the product application in numerous industry verticals. This can also be attributed to the ability of TMS to aid retailers in maintaining accurate and complete tagging for various elements on their websites. In addition, TMS provides a valuable and more in-depth understanding of the consumer’s requirements. This, coupled with the introduction of advanced technologies and the development of cost-effective TMS solutions by several manufacturers, is projected to fuel the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global tag management system market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, deployment model, organizational size and industry vertical.

Breakup by Component:

  • Tools
  • Service
     

Breakup by Deployment Model:

  • On-premises
  • Cloud-based
     

Breakup by Organizational Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises
     

Breakup by Industry Vertical:

  • Healthcare 
  • Retail and e-commerce
  • BFSI
  • IT and Telecommunication
  • Media and Entertainment
  • Manufacturing
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42, Segment.io Inc. (Twilio) and Tealium Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Component, Deployment Model, Organizational Size, Industry Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42, Segment.io Inc. (Twilio) and Tealium Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global tag management system market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global tag management system market?
  • What are the key regional markets?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the deployment model?
  • What is the breakup of the market based on the organizational size?
  • What is the breakup of the market based on the industry vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global tag management system market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Tag Management System Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Component
    6.1    Tools
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Service
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Deployment Model
    7.1    On-Premise
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Cloud
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Organizational Size
    8.1    Small and Medium Scale Enterprise
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Large Scale Enterprise
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Industry Vertical
    9.1    Healthcare 
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Retail and e-commerce
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    BFSI
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    IT and Telecommunication
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Media and Entertainment
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Manufacturing
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Others
        9.7.1 Market Trends
        9.7.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Adform
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    Adobe Inc. 
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
           15.3.2.3 Financials
           15.3.2.4 SWOT Analysis
        15.3.3    Blue Triangle Technologies Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    Commanders Act
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Ensighten Inc.
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    Google LLC (Alphabet Inc.)
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
           15.3.6.3 SWOT Analysis
        15.3.7    International Business Machines Corporation
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
           15.3.7.3 Financials
           15.3.7.4 SWOT Analysis
        15.3.8    Observepoint Inc.
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    Oracle Corporation
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
           15.3.9.3 Financials
           15.3.9.4 SWOT Analysis
        15.3.10    Relay42 
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
        15.3.11    Segment.io Inc. (Twilio)
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
        15.3.12    Tealium Inc.
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio

List of Figures

Figure 1: Global: Tag Management System Market: Sales Value (in Billion US$), 2016-2021
Figure 2: Global: Tag Management System Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 3: Global: Tag Management System Market: Breakup by Component (in %), 2021
Figure 4: Global: Tag Management System Market: Breakup by Deployment Model (in %), 2021
Figure 5: Global: Tag Management System Market: Breakup by Organizational Size (in %), 2021
Figure 6: Global: Tag Management System Market: Breakup by Industry Vertical (in %), 2021
Figure 7: Global: Tag Management System Market: Breakup by Region (in %), 2021
Figure 8: Global: Tag Management System (Tools) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Tag Management System (Tools) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Tag Management System (Service) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Tag Management System (Service) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Tag Management System (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Tag Management System (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Tag Management System (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Tag Management System (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Tag Management System (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Tag Management System (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Tag Management System (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Tag Management System (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Tag Management System (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Tag Management System (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Tag Management System (Retail and e-commerce) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Tag Management System (Retail and e-commerce) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Tag Management System (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Tag Management System (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Tag Management System (IT and Telecommunication) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Tag Management System (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Tag Management System (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Tag Management System (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Tag Management System (Manufacturing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Tag Management System (Manufacturing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Tag Management System (Other Industry Verticals) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Tag Management System (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: North America: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: North America: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: United States: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: United States: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Canada: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Canada: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Asia-Pacific: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Asia-Pacific: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: China: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: China: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Japan: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Japan: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: India: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: India: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: South Korea: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: South Korea: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Australia: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Australia: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Indonesia: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Indonesia: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Others: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Europe: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Europe: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Germany: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Germany: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: France: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: France: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: United Kingdom: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: United Kingdom: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Italy: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Italy: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Spain: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Spain: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Russia: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Russia: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Others: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Latin America: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Latin America: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Brazil: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Brazil: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Mexico: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Mexico: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Others: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Middle East and Africa: Tag Management System Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Middle East and Africa: Tag Management System Market: Breakup by Country (in %), 2021
Figure 82: Middle East and Africa: Tag Management System Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Global: Tag Management System Industry: SWOT Analysis
Figure 84: Global: Tag Management System Industry: Value Chain Analysis
Figure 85: Global: Tag Management System Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Tag Management System Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Tag Management System Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 3: Global: Tag Management System Market Forecast: Breakup by Deployment Model (in Million US$), 2022-2027
Table 4: Global: Tag Management System Market Forecast: Breakup by Organizational Size (in Million US$), 2022-2027
Table 5: Global: Tag Management System Market Forecast: Breakup by Industry Vertical (in Million US$), 2022-2027
Table 6: Global: Tag Management System Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Tag Management System Market: Competitive Structure
Table 8: Global: Tag Management System Market: Key Players

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