The global hard seltzer market reached a value of US$ 5.5 Billion in 2021. As per the analysis by IMARC Group, the top hard seltzer manufacturers are increasingly introducing innovative flavors such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. They are also developing hard seltzer variants that are gluten-free with low calories, carbohydrates, and sugar content, as hard seltzers are considered a healthy alternative to regular alcoholic drinks. Some companies are also offering 100% natural hard seltzers that are free from artificial preservatives and sweeteners to widen their consumer base. Besides this, several manufacturers are also launching new packaging designs that are portable and recyclable due to the rising environmental concerns. Along with this, they are investing in the development of improved fermenting processes to enhance the overall taste and quality of beverages. On account of these factors, the market value is expected to reach US$ 11.9 Billion by 2027, exhibiting a CAGR of 13.6% during 2022-2027.
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Top Hard Seltzer Companies, Manufacturers, and Brands:
Anheuser-Busch InBev SA/NV
Headquarter: Leuven, Belgium
Anheuser-Busch InBev SA/NV is the world’s largest brewer with centuries of brewing history. Its portfolio extends beyond beers, to hard seltzer and ready-to-drink (RTD) cocktails, wine, and spirits. The company also offers various Flavors of hard seltzers such as Bon & Viv, Social Club, and Cacti. Moreover, it has leveraged new technologies and digital transformation to better engage with and serve the needs of its consumers, partners, customers, colleagues, and beer lovers around the world.
E. & J. Gallo Winery (Barefoot Cellars)
Headquarter: California, United States
Gallo is a family company that aims to remain the global wine industry leader for its unwavering commitment to quality. It drives sustainable growth across both wine and spirits by ensuring utmost care through each and every step of the grape growing and winemaking process. Recently, the company has launched its hard seltzer variant, namely Barefoot Hard Seltzer, in 2020, which is available in refreshing and vibrant blends of flavors, including pineapple and passion fruit.
Blue Marble Cocktails Inc.
Headquarter: Indiana, United States
Blue Marble Productions, Inc. is a world-class beverage co-packer specializing in alcoholic and non-alcoholic beverage canning with a conscience of utilizing sustainable packaging and responsible co-packing techniques. The company produces water and other beverage products with the right amounts of minerals, purified and slightly alkaline in nature. Apart from this, its Blue Marble hard seltzer is available in berry or tropical flavors that are super light, crisp, and refreshing. They are all-natural, gluten-free, ultra-premium spirits, containing low calories and carbs.
Ficks & Co.
Headquarter: California, United States
Ficks is an independent team in California obsessed with making cocktails that taste better and are good for the customer. It offers real fruit hard seltzers and low sugar cocktail mixers. The hard seltzers are flavored with real fruit juices for a naturally sweet taste. The mangoes used in the beverage are generally sourced from the forests of Ecuador and Peru.
Future Proof Brands LLC
Headquarter: Texas, United States
Future Proof Brands LLC is developing beverage brands for millennial customers. It has been named the fastest-selling wine and ready-to-drink cocktail brand. Furthermore, the company is developing innovative beverages for the next generation and endorsing their products through celebrity promotions of Rob Dyrdek and JDs Party Favor, Anna Lunoe.
The Boston Beer Company Inc.
Headquarter: Massachusetts, United States
The Boston Beer Company Inc. is a high-end alcoholic beverage company and one of the largest craft brewers. It exhibits a robust portfolio of beverage styles, including seasonal favorites, and is sought after by limited releases across the globe. The company is relentlessly pursuing the development of new styles and the perfection of its classic variants. It also aimed at independently brewing great beverages and advocating for their growth across North America.
Lift Bridge Brewing Co.
Headquarter: Minnesota, United States
Lift Bridge Brewing Company is a brewery that has created quality craft beer to supply adults with natural ingredients that are incorporated during the brewing process. The brewery launched its hard seltzer line in 2019 to provide all drinkers with more options and flavor preferences. At Life Bridge Brewing Co., hard seltzers are available in blue agave margarita, island time, St. Croix berries, the bomb, and Northwood juice box variants.
Oskar Blues Brewery
Headquarter: Colorado, United States
Oskar Blues Brewery is a brewery that is dedicated to providing high-quality, innovative flavors to drinkers in the name of independent craft beer. Recently, it has introduced the first national craft hard seltzer with wild basin boozy sparkling water that originated from the Rocky Mountain. Moreover, its hard seltzer is a tasty alternative to wine and spirits for consumers.
White Claw Hard Seltzer
Headquarter: Arizona, United States
White Claw hard seltzer is an alcoholic seltzer water beverage that is made from a blend of seltzer water, gluten-free alcohol base, and a hint of fruit flavor. It is widely available in black cherry, mango, ruby grapefruit, pineapple, watermelon, and raspberry variants. It offers a stronger wave of refreshment and is widely consumed among the younger population.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects in the hard seltzer industry, which has enabled clients to set up and expand their businesses successfully. Some of the company’s offerings include:
- Market Research
- Plant setup
- Plant Expansion
- Marketing and sales
- Procurement and Distribution
- Innovation and Product Development