Towel Warmers Market Report by Type (Electric, Hydronic), Application (Residential, Commercial), and Region 2024-2032

Towel Warmers Market Report by Type (Electric, Hydronic), Application (Residential, Commercial), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A3360
Buy Now

Market Overview:

The global towel warmers market size reached US$ 466.3 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 748.3 Million by 2032, exhibiting a growth rate (CAGR) of 5.31% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 466.3 Million
Market Forecast in 2032
US$ 748.3 Million
Market Growth Rate 2024-2032 5.31%

A towel warmer, or heated towel rack, refers to a bath accessory used for heating the towels before use. It is a rail connected to a hot-water source and designed to disinfect the towel and enhance the aesthetic appeal of the washroom. The towel warmers are commonly available in electric and hydronic variants, which are produced using stainless steel and require minimal maintenance. They are commonly placed in bathrooms, indoor pool areas, laundry and spa rooms and also act as a space heater as they provide supplemental heat to the room it is placed in.

towel warmers market

Rapid urbanization and increasing remodeling and renovation activities of commercial and residential complexes, represent as the key factors driving the market growth. Furthermore, rising awareness among the masses regarding hygiene and preventing the growth of germs on wet towels, is also contributing to the market growth. Towel warmers eliminate coliform bacteria, mold and mildew spores from towels and minimize the risks of contamination and infections through damp towels. Additionally, various product innovations, such as the launch of programmable and Wi-Fi-enabled towel warmers that can be turned on or off as per the requirement of the consumer, are acting as other growth-inducing factors. Product manufacturers are also developing durable and energy-efficient variants using recyclable, corrosion-resistant and high-grade stainless steel. Other factors, including rising expenditure capacities of the consumers, along with aggressive promotional activities by product manufacturers through online retail platforms, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global towel warmers market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type and application.

Breakup by Type:

Towel Warmers Market Report

  • Electric
  • Hydronic

Breakup by Application:

  • Residential
  • Commercial

Breakup by Region:

Towel Warmers Market Report

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Apollo Radiators Limited, Korado a.s., Myson Inc., Pitacs Limited, Porcelanosa SA (SORMAN SA), Radox Radiators Ltd., Runtal North America Inc. (Zehnder Group AG), Stelrad Radiator Group Limited, Tangshan St. Lawrence Radiator Manufacturing Co. Ltd. and Vogue (UK) Limited.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Type, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Apollo Radiators Limited, Korado a.s., Myson Inc., Pitacs Limited, Porcelanosa SA (SORMAN SA), Radox Radiators Ltd., Runtal North America Inc. (Zehnder Group AG), Stelrad Radiator Group Limited, Tangshan St. Lawrence Radiator Manufacturing Co. Ltd. and Vogue (UK) Limited
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global towel warmers market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global towel warmers market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global towel warmers market and who are the key players?
  • What is the degree of competition in the industry?

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Towel Warmers Market Report by Type (Electric, Hydronic), Application (Residential, Commercial), and Region 2024-2032
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More