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The global towel warmers market grew at a CAGR of around 7% during 2015-2020. Looking forward, IMARC Group expects the market to exhibit moderate growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
A towel warmer, or heated towel rack, refers to a bath accessory used for heating the towels before use. It is a rail connected to a hot-water source and designed to disinfect the towel and enhance the aesthetic appeal of the washroom. The towel warmers are commonly available in electric and hydronic variants, which are produced using stainless steel and require minimal maintenance. They are commonly placed in bathrooms, indoor pool areas, laundry and spa rooms and also act as a space heater as they provide supplemental heat to the room it is placed in.
Rapid urbanization and increasing remodeling and renovation activities of commercial and residential complexes, represent as the key factors driving the market growth. Furthermore, rising awareness among the masses regarding hygiene and preventing the growth of germs on wet towels, is also contributing to the market growth. Towel warmers eliminate coliform bacteria, mold and mildew spores from towels and minimize the risks of contamination and infections through damp towels. Additionally, various product innovations, such as the launch of programmable and Wi-Fi-enabled towel warmers that can be turned on or off as per the requirement of the consumer, are acting as other growth-inducing factors. Product manufacturers are also developing durable and energy-efficient variants using recyclable, corrosion-resistant and high-grade stainless steel. Other factors, including rising expenditure capacities of the consumers, along with aggressive promotional activities by product manufacturers through online retail platforms, are anticipated to drive the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the global towel warmers market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, type and application.
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Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Apollo Radiators Limited, Korado a.s., Myson Inc., Pitacs Limited, Porcelanosa SA (SORMAN SA), Radox Radiators Ltd., Runtal North America Inc. (Zehnder Group AG), Stelrad Radiator Group Limited, Tangshan St. Lawrence Radiator Manufacturing Co. Ltd. and Vogue (UK) Limited.
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