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Turkey Pet Food Market Report by Pet Type (Dog Food, Cat Food, and Others), Pricing Type (Mass Products, Premium Products), Product Type (Dry Pet Food, Wet and Canned Pet Food, Snacks and Treats), Ingredient Type (Animal Derived, Plant Derived), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Stores, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A24185
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Turkey Pet Food Market Overview:
The Turkey pet food market is projected to exhibit a growth rate (CAGR) of 7.60% during 2024-2032. The market is propelled by the increased pet ownership, rising awareness about pet nutrition among the masses, expanding e-commerce industry, and the introduction of advanced product variants across the region.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023 |
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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| Market Growth Rate (2024-2032) | 7.60% |
Turkey Pet Food Market Trends:
Increasing Pet Ownership
The increasing popularity of pet ownership in Turkey, combined with the humanization of pets, is considerably driving the pet food sector. There are 1.2 million dogs and 4.1 million cats in Turkey, according to the data of the European Pet Food Industry Federation (FEDIAF), as the pandemic has caused a boom in the tendency to own pets among Turkish people. As Turkish households welcome pets into their homes, particularly dogs and cats, owners are treating them like family members. This shift in attitude has resulted in increased demand for premium pet food products that offer superior nutrition and health advantages. Pet owners are increasingly ready to invest in high-quality, customized pet food that meets their pets' unique nutritional needs, such as grain-free, organic, and hypoallergenic options. The increased awareness of pet health and nutrition among Turkish pet owners is driving the market forward, as they seek items that assure their animals' well-being and longevity.
Rising E-Commerce Growth
The rise of e-commerce and retail channels is another important factor propelling Turkey's pet food market. With the rise of the internet and smartphones, online shopping has become more accessible and popular among Turkish consumers. As per Datareportal, there were 71.38 million internet users in Turkey at the start of 2023, when internet penetration stood at 83.4%. Besides, Turkey was home to 62.55 million social media users in January 2023, equating to 73.1 % of the total population. Moreover, a total of 81.68 million cellular mobile connections were active in Turkey in early 2023, with this figure equivalent to 95.4% of the total population. This transition has allowed pet food businesses to reach a bigger audience and offer a more diverse choice of goods. E-commerce platforms offer the ease of home delivery, subscription services, and quick access to product information and reviews, which appeals to modern pet owners. Furthermore, the expansion of specialized pet stores, as well as the inclusion of pet food departments in large supermarkets and hypermarkets, has increased product visibility and availability. The convenience and variety provided by these retail outlets encourages more pet owners to buy pet food.
Turkey Pet Food Market News:
- April 2024: As per GlobalPets, pet food exports have increased 27 times over in Turkey in the last decade. The region aims to achieve $150 million (€138M) in pet food exports by the end of 2024.
- May 2023, Turkish pet food producer Şadanlar Pet has opened a new factory, amid a rising demand for its products, in the Ezine Gıda organized industrial zone, in the country’s western part. The plant produces dry and wet pet food products for cats and dogs.
Turkey Pet Food Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on pet type, pricing type, product type, ingredient type, and distribution channel.
Pet Type Insights:
- Dog Food
- Cat Food
- Others
The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dog food, cat food, and others.
Pricing Type Insights:
- Mass Products
- Premium Products
A detailed breakup and analysis of the market based on the pricing type have also been provided in the report. This includes mass products and premium products.
Product Type Insights:
- Dry Pet Food
- Wet and Canned Pet Food
- Snacks and Treats
The report has provided a detailed breakup and analysis of the market based on the product type. This includes dry pet food, wet and canned pet food, and snacks and treats.
Ingredient Type Insights:
- Animal Derived
- Plant Derived
A detailed breakup and analysis of the market based on the ingredient type have also been provided in the report. This includes animal derived and plant derived.
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, online stores, and others.
Regional Insights:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Blacksea
- Eastern Anatolia
The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Turkey Pet Food Market Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | Million US$ |
| Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
|
| Pet Types Covered | Dog Food, Cat Food, Others |
| Pricing Types Covered | Mass Products, Premium Products |
| Product Types Covered | Dry Pet Food, Wet and Canned Pet Food, Snacks and Treats |
| Ingredient Types Covered | Animal Derived, Plant Derived |
| Distribution Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others |
| Regions Covered | Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, Eastern Anatolia |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the Turkey pet food market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Turkey pet food market?
- What is the breakup of the Turkey pet food market on the basis of pet type?
- What is the breakup of the Turkey pet food market on the basis of pricing type?
- What is the breakup of the Turkey pet food market on the basis of product type?
- What is the breakup of the Turkey pet food market on the basis of ingredient type?
- What is the breakup of the Turkey pet food market on the basis of distribution channel?
- What are the various stages in the value chain of the Turkey pet food market?
- What are the key driving factors and challenges in the Turkey pet food?
- What is the structure of the Turkey pet food market and who are the key players?
- What is the degree of competition in the Turkey pet food market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey pet food market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey pet food market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey pet food industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
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