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The United States online video platform market is currently witnessing strong growth. Online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet with a structured, large-scale system that generates revenue. The video content is generally uploaded via a hosting service website, mobile or desktop application, and other application program interface (API). The video content can be short to full-length TV shows and movies, which is stored on the video host’s server. OVPs form an essential part of the digital marketing strategy as they are more likely to attract users.
The United States represents one of the largest online video platform markets in the North American region. The market is primarily driven by the increasing penetration of digital video content. High-quality internet services and the rising consumer’s purchasing ability also allow them to spend on paid video streaming platforms. Besides this, the market growth is propelled by professionals and marketers who rely heavily on videos, webinars and video content to deliver critical communication, training and marketing information. The trend of online classes and the advent of e-learning and digital classrooms are also contributing to the market growth. Moreover, numerous technological innovations across the country have led to the development of a wide range of OVPs, which deliver a better video streaming experience. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the United States online video platform market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, model type, application and product type.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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