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United States Online Video Platform Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The United States online video platform market size reached US$ 312.8 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 629.8 Million by 2027, exhibiting a growth rate (CAGR) of 12.52% during 2022-2027.

Online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet with a structured, large-scale system that generates revenue. The video content is generally uploaded via a hosting service website, mobile or desktop application, and other application program interface (API). The video content can be short to full-length TV shows and movies, which is stored on the video host’s server. OVPs form an essential part of the digital marketing strategy as they are more likely to attract users.

The United States represents one of the largest online video platform markets in the North American region. The market is primarily driven by the increasing penetration of digital video content. High-quality internet services and the rising consumer’s purchasing ability also allow them to spend on paid video streaming platforms. Besides this, the market growth is propelled by professionals and marketers who rely heavily on videos, webinars and video content to deliver critical communication, training and marketing information. The trend of online classes and the advent of e-learning and digital classrooms are also contributing to the market growth. Moreover, numerous technological innovations across the country have led to the development of a wide range of OVPs, which deliver a better video streaming experience.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States online video platform market report, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on model type, application and product type.

Breakup by Model Type:

  • UGC Model
  • DIY Model
  • SaaS Model
     

Breakup by Application:

  • Media & Entertainment Industry
  • Enterprises
  • Others
     

Breakup by Product Type:

  • Software
  • Services
     

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Model Type, Application, Product Type, Region
Region Covered  Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the United States online video platform market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States online video platform market?
  • What are the key regional markets?
  • What is the breakup of the market based on the model type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the product type?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the United States online video platform market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    United States Online Video Platform Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Model Type
    6.1    UGC Model
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    DIY Model
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    SaaS Model
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Application
    7.1    Media & Entertainment Industry
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Enterprises
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Product Type
    8.1    Software
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Services
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Region
    9.1    Northeast 
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Midwest
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    South
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    West
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Policy and Regulatory Landscape
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: United States: Online Video Platform Market: Major Drivers and Challenges
Figure 2: United States: Online Video Platform Market: Sales Value (in Million US$), 2016-2021
Figure 3: United States: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: United States: Online Video Platform Market: Breakup by Model Type (in %), 2021
Figure 5: United States: Online Video Platform Market: Breakup by Application (in %), 2021
Figure 6: United States: Online Video Platform Market: Breakup by Product Type (in %), 2021
Figure 7: United States: Online Video Platform Market: Breakup by Region (in %), 2021
Figure 8: United States: Online Video Platform (UGC Model) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: United States: Online Video Platform (UGC Model) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: United States: Online Video Platform (DIY Model) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: United States: Online Video Platform (DIY Model) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: United States: Online Video Platform (SaaS Model) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: United States: Online Video Platform (SaaS Model) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: United States: Online Video Platform (Media & Entertainment Industry) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: United States: Online Video Platform (Media & Entertainment Industry) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: United States: Online Video Platform (Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: United States: Online Video Platform (Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: United States: Online Video Platform (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: United States: Online Video Platform (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: United States: Online Video Platform (Software) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: United States: Online Video Platform (Software) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: United States: Online Video Platform (Services) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: United States: Online Video Platform (Services) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Northeast: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Northeast: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Midwest: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Midwest: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: South: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: South: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: West: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: West: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: United States: Online Video Platform Industry: SWOT Analysis
Figure 33: United States: Online Video Platform Industry: Value Chain Analysis
Figure 34: United States: Online Video Platform Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: United States: Online Video Platform Market: Key Industry Highlights, 2021 and 2027
Table 2: United States: Online Video Platform Market Forecast: Breakup by Model Type (in Million US$), 2022-2027
Table 3: United States: Online Video Platform Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 4: United States: Online Video Platform Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 5: United States: Online Video Platform Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: United States: Online Video Platform Market: Competitive Structure
Table 7: United States: Online Video Platform Market: Key Players


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