Vietnam Recruitment Software Market Size, Share, Trends and Forecast by Deployment Model, Component, Enterprise Size, Vertical, and Region, 2025-2033

Vietnam Recruitment Software Market Overview:

The Vietnam recruitment software market size reached USD 9.52 Million in 2024. The market is projected to reach USD 14.57 Million by 2033, exhibiting a growth rate (CAGR) of 4.84% during 2025-2033. The government-sponsored digital transformation programs driving HR technology uptake among businesses, and AI integration is redefining recruitment processes. Apart from this, increasing SME penetration and expanding digital skills shortages are creating long-term demand for smart recruitment platforms. Moreover, the rising focus on data-driven decision-making, as well as the growth of foreign direct investment leading to talent acquisition pressures, are increasing the Vietnam recruitment software market share.

Vietnam Recruitment Software Market Trends:

Adoption of Artificial Intelligence in Recruitment

The market is also witnessing an increasing adoption of artificial intelligence (AI) technologies to enhance the effectiveness of hiring as well as decision-making. In 2024, approximately 47,000 firms in Vietnam adopted AI solutions, at an average of more than five adoptions per hour. Total, nearly 170,000 companies, or 18% of the total companies in the country, have embraced AI in their business, up from 13% last year, with a year-over-year growth rate of 39%. Besides, an AI solution is utilized to automate candidate sourcing, screening, and shortlisting so that recruiters can select the best candidates from massive groups of applicants with improved speed and accuracy. Such systems use machine learning algorithms to review candidate profiles, match skill sets with job requirements and even predict future employee performance. By restricting the use of manual intervention, AI not only accelerates recruitment timelines but also lowers the prevalence of human bias, making hiring more equitable. Furthermore, predictive analytics within recruitment software enable organizations to anticipate talent shortages, enhance workforce planning, and enhance their overall recruitment strategy. Business entities are now pinning their hopes on AI-based platforms to outshine competitors in hiring and retaining high-skilled employees, as the labor market of Vietnam is becoming increasingly competitive.

Move towards Cloud Recruitment Platforms

Cloud recruitment platforms have been prominent in Vietnam, where businesses seek scalable, flexible, and cost-effective solutions for optimizing their recruitment processes. Cloud platforms allow HR staff to access applicant tracking, onboarding, and analytics from any location, enabling inter-departmental and inter-branch collaboration. Such a method is especially valuable for firms with multiple cities of operation or remote work setups since it fosters a smooth flow of communication among recruiters, hiring managers, and prospects. Additionally, cloud-based solutions are likely to be compatible with other business applications, building an integrated HR system that streamlines workflow and maximizes data management. Security measures, such as encrypted storage and access controls, make such solutions reliable for storing sensitive candidate information. The adoption of cloud-based platforms is indicative of a broader movement toward digital transformation by Vietnamese firms, where flexibility, accessibility, and efficiency are highly valued across recruitment practices.

Prioritize Recruitment Analytics and Data-Driven Hiring

Recruitment analytics are being used more by Vietnamese companies in data-driven hiring. This trend is supporting the Vietnam recruitment software market growth. Sophisticated reporting and analytics are now a reality with contemporary recruitment solutions, enabling HR departments to track the performance of sourcing channels, candidate interactions, and key KPIs such as time-to-hire and cost-per-hire. By analyzing historical hiring data, organizations can identify trends, optimize recruitment strategies, and make more effective resource allocation. Data-driven insights also enable recruiters to quantify hires' quality, forecast workforce needs, and develop purposeful talent acquisition strategies for a specific position or function. The phenomenon is particularly important under a competitive labor market where strategic alignment of recruitment efforts with business objectives significantly impacts organizational performance. As such, analytics-driven recruitment software is becoming an integral part of enhancing transparency, efficiency, and strategic decision-making in Vietnam's HR landscape.

Vietnam Recruitment Software Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on deployment model, component, enterprise size, and vertical.

Deployment Model Insights:

• On-Premises
• SaaS Based

The report has provided a detailed breakup and analysis of the market based on the deployment model. This includes on-premises and SaaS based.

Component Insights:

• Software
  • Contact Management
  • Resume Management
  • Mobile Recruitment
  • Reporting and Analytics
  • Workflow Management
  • Others
• Services
  • Professional
  • Managed

A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes software (contact management, resume management, mobile recruitment, reporting and analytics, workflow management, and others) and services (professional and managed).

Enterprise Size Insights:

• Small and Medium-Sized Enterprises
• Large Enterprises

The report has provided a detailed breakup and analysis of the market based on the enterprise size. This includes small and medium-sized enterprises and large enterprises.

Vertical Insights:

• Manufacturing
• Healthcare
• Hospitality
• BFSI
• Education
• Others

A detailed breakup and analysis of the market based on the vertical have also been provided in the report. This includes manufacturing, healthcare, hospitality, BFSI, education, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Recruitment Software Market News:

• In April 2025, VietnamWorks, a leading online recruitment platform in Vietnam, introduced new AI-powered features to enhance recruitment efficiency. These solutions leverage Generative AI to improve candidate matching, optimize job postings, and streamline the hiring process. The integration of AI technologies aims to provide more accurate and timely recruitment services, benefiting both employers and job seekers.

Vietnam Recruitment Software Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam recruitment software market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam recruitment software market on the basis of deployment model?
• What is the breakup of the Vietnam recruitment software market on the basis of component?
• What is the breakup of the Vietnam recruitment software market on the basis of enterprise size?
• What is the breakup of the Vietnam recruitment software market on the basis of vertical?
• What is the breakup of the Vietnam recruitment software market on the basis of region?
• What are the various stages in the value chain of the Vietnam recruitment software market?
• What are the key driving factors and challenges in the Vietnam recruitment software market?
• What is the structure of the Vietnam recruitment software market and who are the key players?
• What is the degree of competition in the Vietnam recruitment software market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam recruitment software market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam recruitment software market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam recruitment software industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.