The global wheatgrass market reached a volume of 3,267 Tons in 2018. The market is further projected to reach 4,527 Tons by 2024, growing at a CAGR of 5.6% over the forecast period. Wheatgrass refers to the freshly sprouted leaves of the common wheat plant, Triticum aestivum. On account of its unusual green hue, wheatgrass is also known as green blood. As wheatgrass is a rich source of several nutrients, amino acids, minerals, enzymes and vitamins, it offers supplemental nutrition, improves overall health and helps in detoxifying the body naturally. Wheatgrass can be consumed on its own as a drink, or used in combination with other juices or supplements.The global wheatgrass market reached a volume of 3,267 Tons in 2018. Wheatgrass is the young plant belonging to the wheat family that is widely found across temperate regions. It is available in the market as a dietary supplement in powder, capsule and liquid forms. Wheatgrass extracts can also be utilized in the food and beverage sector as a flavoring component. Since it is highly concentrated with nutrients, such as iron, calcium magnesium, proteins, chlorophyll, vitamins, amino acids, enzymes and phytonutrients, it is widely associated with numerous health benefits. Its consumption is known to aid in maintaining cholesterol levels, stimulating metabolism and improving cognitive function. It can also be used as a treatment for anemia, cancer, diabetes, ulcerative colitis, joint pain, parasitic infections and respiratory tract problems. Apart from this, the personal care industry has now started utilizing wheatgrass in diverse product types to treat skin conditions, including acne, wounds, eczema, hemorrhoids, psoriasis, chapped lips and athlete's foot.
Growing awareness regarding the increasing prevalence of lifestyle diseases has led consumers to incorporate health supplements in their diets, thereby increasing the uptake of wheatgrass products on a global level. Apart from this, numerous food and beverage manufacturers are infusing wheatgrass in their products to cater to health-conscious consumers. Inflating disposable income levels and improving living standards of the majority of the population, along with the thriving food and beverage industry, are further providing a thrust to the market growth. Also, an enhanced focus toward sustainable development has led to the availability of organic wheatgrass that is produced without the use of artificial additives and chemical fertilizers. Furthermore, several cafes and restaurants are now experimenting with their menus by incorporating numerous healthy ingredients such as wheatgrass, which is expected to create a positive outlook for the market. As per the estimates by IMARC Group, the market is anticipated to reach 4,527 Tons by 2024, growing at a CAGR of 5.6% during 2019-2024.
Breakup by Raw Materials:
- Regular Wheatgrass
- Organic Wheatgrass
Amongst these, organic wheatgrass is the leading segment in the market.
Breakup by Product:
- Wheatgrass Liquid
- Wheatgrass Powder
At present, wheatgrass liquid exhibits a clear dominance in the market.
Breakup by Application:
- Health and Nutrition
- Pharmaceuticals
- Food and Beverages
Currently, health and nutrition account for a majority of the total market share.
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
On the geographical front, North America holds the leading position in the market.
Competitive Landscape:
The competitive landscape of the market has also been examined in the report with the detailed profiles of the key players operating in it.
Key Questions Answered in This Report:
- How has the global wheatgrass market performed so far, and how will it perform in the coming years?
- What are the key regions in the market?
- What are the major application segments in the market?
- What are the various raw materials in the market?
- What are the key product types in the market?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the industry and who are the key players?
- What is the degree of competition in the market?
- What are the profit margins in the industry?
- What are the key requirements for setting up a wheatgrass powder manufacturing plant?
- How is wheatgrass powder manufactured?
- What are the various unit operations involved in a wheatgrass powder manufacturing plant?
- What is the total size of land required for setting up a wheatgrass powder manufacturing plant?
- What are the machinery requirements for setting up a wheatgrass powder manufacturing plant?
- What are the raw material requirements for setting up a wheatgrass powder manufacturing plant?
- What are the packaging requirements for wheatgrass powder?
- What are the transportation requirements for wheatgrass powder?
- What are the utility requirements for setting up a wheatgrass powder manufacturing plant?
- What are the manpower requirements for setting up a wheatgrass powder manufacturing plant?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Wheatgrass Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Region
5.4 Market Breakup by Raw Material
5.5 Market Breakup by Type
5.6 Market Breakup by Applications
5.7 Market Forecast
5.8 Key Drivers and Success Factors
6 Market Breakup by Region
6.1 North America
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Europe
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Asia-Pacific
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Middle East and Africa
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Latin America
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Raw Material
7.1 Regular Wheatgrass
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Organic Wheatgrass
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Product
8.1 Wheatgrass Liquid
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Wheatgrass Powder
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Applications
9.1 Health and Nutrition
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Pharmaceuticals
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Food and Beverages
9.3.1 Market Trends
9.3.2 Market Forecast
10 Wheatgrass Powder Manufacturing Process
10.1 Product Overview
10.2 Detailed Process Flow
10.3 Various Types of Unit Operations Involved
10.4 Mass Balance and Raw Material Requirements
11 Requirements for Setting up a Wheatgrass Powder Manufacturing Plant
11.1 Land Location and Site Development
11.2 Construction Requirements
11.3 Machinery Requirements
11.4 Machinery Pictures
11.5 Raw Material Requirements
11.6 Raw Material and Final Product Pictures
11.7 Packaging Requirements
11.8 Transportation Requirements
11.9 Utility Requirements
11.10 Manpower Requirements
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
13 Key Players Profiles
List of Figures
Figure 1: Global: Wheatgrass Industry: Major Drivers and Challenges
Figure 2: Global: Wheatgrass Market: Sales Volume (in Tons), 2011-2018
Figure 3: Global: Wheatgrass Market: Sales Value (in Million US$), 2011-2018
Figure 4: Global: Wheatgrass Market: Breakup by Region (in %), 2018
Figure 5: Global: Wheatgrass Market: Breakup by Raw Material (in %), 2018
Figure 6: Global: Wheatgrass Market: Breakup by Type (in %), 2018
Figure 7: Global: Wheatgrass Market: Breakup by Application (in %), 2018
Figure 8: Global: Wheatgrass Market Forecast: Sales Volume (in Tons), 2019-2024
Figure 9: Global: Wheatgrass Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 10: North America: Wheatgrass Market (in Tons), 2011 & 2018
Figure 11: North America: Wheatgrass Market Forecast (in Tons), 2019-2024
Figure 12: Europe: Wheatgrass Market (in Tons), 2011 & 2018
Figure 13: Europe: Wheatgrass Market Forecast (in Tons), 2019-2024
Figure 14: Asia-Pacific: Wheatgrass Market (in Tons), 2011 & 2018
Figure 15: Asia-Pacific: Wheatgrass Market Forecast (in Tons), 2019-2024
Figure 16: Middle East and Africa: Wheatgrass Market (in Tons), 2011 & 2018
Figure 17: Middle East and Africa: Wheatgrass Market Forecast (in Tons), 2019-2024
Figure 18: Latin America: Wheatgrass Market (in Tons), 2011 & 2018
Figure 19: Latin America: Wheatgrass Market Forecast (in Tons), 2019-2024
Figure 20: Global: Regular Wheatgrass Market: Volume Trends (in Tons), 2011 & 2018
Figure 21: Global: Regular Wheatgrass Market Forecast: Volume Trends (in Tons), 2019-2024
Figure 22: Global: Organic Wheatgrass Market: Volume Trends (in Tons), 2011 & 2018
Figure 23: Global: Organic Wheatgrass Market Forecast: Volume Trends (in Tons), 2019-2024
Figure 24: Global: Wheatgrass Liquid Market: Volume Trends (in Tons), 2011 & 2018
Figure 25: Global: Wheatgrass Liquid Market Forecast: Volume Trends (in Tons), 2019-2024
Figure 26: Global: Wheatgrass Powder Market: Volume Trends (in Tons), 2011 & 2018
Figure 27: Global: Wheatgrass Powder Market Forecast: Volume Trends (in Tons), 2019-2024
Figure 28: Global: Wheatgrass (Applications in Health and Nutrition) Market: Volume Trends (in Tons), 2011 & 2018
Figure 29: Global: Wheatgrass (Applications in Health and Nutrition) Market Forecast: Volume Trends (in Tons), 2019-2024
Figure 30: Global: Wheatgrass (Applications in Pharmaceuticals) Market: Volume Trends (in Tons), 2011 & 2018
Figure 31: Global: Wheatgrass (Applications in Pharmaceuticals) Market Forecast: Volume Trends (in Tons), 2019-2024
Figure 32: Global: Wheatgrass (Applications in Food and Beverages) Market: Volume Trends (in Tons), 2011 & 2018
Figure 33: Global: Wheatgrass (Applications in Food and Beverages) Market Forecast: Volume Trends (in Tons), 2019-2024
Figure 34: Wheatgrass Powder Manufacturing Plant: Detailed Process Flow
Figure 35: Wheatgrass Powder Manufacturing Process: Conversion Rate of Feedstocks
List of Tables
Table 1: Global: Wheatgrass Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Wheatgrass Market Forecast: Breakup by Region (in Tons), 2019-2024
Table 3: Global: Wheatgrass Market Forecast: Breakup by Raw Material (in Tons), 2019-2024
Table 4: Global: Wheatgrass Market Forecast: Breakup by Type (in Tons), 2019-2024
Table 5: Global: Wheatgrass Market Forecast: Breakup by Applications (in Tons), 2019-2024
Table 6: Wheatgrass powder: General Properties
Table 7: Wheatgrass Powder Manufacturing Plant: Raw Material Requirements (in Kg/Year)
Table 8: Wheatgrass Powder Manufacturing Plant: Land and Site Requirements
Table 9: Wheatgrass Powder Manufacturing Plant: Construction’s Requirements
Table 10: Wheatgrass Powder Manufacturing Plant: Machinery and Infrastructure Requirements
Table 11: Wheatgrass Powder Manufacturing Plant: Raw Materials Requirements (in Tons/Day)
Table 12: Wheatgrass Powder Manufacturing Plant: Utilities Requirements
Table 13: Wheatgrass Powder Manufacturing Plant: Manpower Requirements
Table 14: Global: Wheatgrass Market: Competitive Structure
Table 15: Global: Wheatgrass Market: Key Players