Wheatgrass Market Report

Market Overview:

The global wheatgrass market size reached 3,785.8 Tons in 2022. Looking forward, IMARC Group expects the market to reach 5,073.3 Tons by 2028, exhibiting a growth rate (CAGR) of 4.9% during 2023-2028.

Wheatgrass refers to the freshly sprouted leaves of the common wheat plant, Triticum aestivum. On account of its unusual green hue, wheatgrass is also known as green blood. As wheatgrass is a rich source of several nutrients, amino acids, minerals, enzymes and vitamins, it offers supplemental nutrition, improves overall health and helps in detoxifying the body naturally. Wheatgrass can be consumed on its own as a drink, or used in combination with other juices or supplements. Wheatgrass is the young plant belonging to the wheat family that is widely found across temperate regions. It is available in the market as a dietary supplement in powder, capsule and liquid forms. Wheatgrass extracts can also be utilized in the food and beverage sector as a flavoring component. Since it is highly concentrated with nutrients, such as iron, calcium magnesium, proteins, chlorophyll, vitamins, amino acids, enzymes and phytonutrients, it is widely associated with numerous health benefits. Its consumption is known to aid in maintaining cholesterol levels, stimulating metabolism and improving cognitive function. It can also be used as a treatment for anemia, cancer, diabetes, ulcerative colitis, joint pain, parasitic infections and respiratory tract problems. Apart from this, the personal care industry has now started utilizing wheatgrass in diverse product types to treat skin conditions, including acne, wounds, eczema, hemorrhoids, psoriasis, chapped lips and athlete's foot.

Growing awareness regarding the increasing prevalence of lifestyle diseases has led consumers to incorporate health supplements in their diets, thereby increasing the uptake of wheatgrass products on a global level. Apart from this, numerous food and beverage manufacturers are infusing wheatgrass in their products to cater to health-conscious consumers. Inflating disposable income levels and improving living standards of the majority of the population, along with the thriving food and beverage industry, are further providing a thrust to the market growth. Also, an enhanced focus toward sustainable development has led to the availability of organic wheatgrass that is produced without the use of artificial additives and chemical fertilizers. Furthermore, several cafes and restaurants are now experimenting with their menus by incorporating numerous healthy ingredients such as wheatgrass, which is expected to create a positive outlook for the market. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global wheatgrass market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on raw material, product and application.

Breakup by Raw Material:

• Regular Wheatgrass
• Organic Wheatgrass
   

Amongst these, organic wheatgrass is the leading segment in the market.

Breakup by Product:

• Wheatgrass Liquid
• Wheatgrass Powder
   

At present, wheatgrass liquid exhibits a clear dominance in the market.

Breakup by Application:

• Health and Nutrition
• Pharmaceuticals
• Food and Beverages
   

Currently, health and nutrition account for a majority of the total market share.

Regional Insights:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
   

On the geographical front, North America holds the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has also been examined in the report with the detailed profiles of the key players operating in it.

Report Coverage: