Wheatgrass Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

$ 1999


The global wheatgrass market reached a volume of 3,100 Tons in 2017. The market is further projected to reach 4,295 Tons by 2023, at a CAGR of around 5.6% over the forecast period. Wheatgrass refers to the freshly sprouted leaves of the common wheat plant, Triticum aestivum. On account of its unusual green hue, wheatgrass is also known as green blood. As wheatgrass is a rich source of several nutrients, amino acids, minerals, enzymes and vitamins, it offers supplemental nutrition, improves overall health and helps in detoxifying the body naturally. Wheatgrass can be consumed on its own as a drink, or used in combination with other juices or supplements.

Global Wheatgrass Market Drivers/Constraints:

  • Wheatgrass is considered as a superfood and contains a powerful combination of essential nutrients including iron, calcium, magnesium, vitamins A, C, E and K, and proteins. Owing to this, it provides various health benefits such as improving digestion, eliminating toxins, reducing cholesterol, boosting immune system, regulating blood pressure, treating gastrointestinal distress and enhancing cognitive function.
  • In the food and beverage industry, wheatgrass is employed as a health ingredient in numerous products. An increase in the household income along with improved economic conditions have led the consumers to spend more on nutritional food products, in turn, stimulating the wheatgrass market growth.
  • The manufacturers have developed new wheatgrass products in capsules and tablets form. As they are easy to consume, these products are experiencing a positive growth across the globe, particularly among the geriatric population.
  • There are some factors hampering the growth of the wheatgrass market. Consumption of wheatgrass may have few side effects such as nausea, headache, allergic reactions, digestive discomfort, constipation, fever or swelling of the throat.


Product Insights:

On the basis of type, the market has been segmented as wheatgrass powder and wheatgrass liquid. Currently, wheatgrass liquid represents the most popular product type owing to its high chlorophyll content that helps in neutralising infections, cleansing blood, overcoming inflammations and healing wounds.

Application Insights:

Based on application, health and nutrition accounts for the majority of the total market share. Other major applications include pharmaceuticals, and food and beverages. Wheatgrass is used for producing tablets, powder, juice, capsules and concentrates in the health and nutrition segment.

Raw Material Insights:

The market has also been divided on the basis of raw material into organic and regular wheatgrass. Amongst these, organic wheatgrass holds the majority of the market share. Organic wheatgrass is comparatively healthier as it is free from chemical contamination.

Regional Insights:

Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Amongst these, North America is the leading market, accounting for the majority of the global share. This can be accredited to the rising awareness about the associated health benefits and new product launches in the region.

Competitive Landscape:

The competitive landscape of the global wheatgrass market has also been analysed covering the competitive structure of the market and profiles of the key players operating in it.

This report provides a deep insight into the global wheatgrass industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a wheatgrass manufacturing plant. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the wheatgrass industry in any manner.

Key Questions Answered in This Report:

  • How has the global wheatgrass market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global wheatgrass industry?
  • What are the major application segments in the global wheatgrass industry?
  • What are the various raw materials in the global wheatgrass industry?
  • What are the key product types in the global wheatgrass industry?
  • What are the various stages in the value chain of the global wheatgrass industry?
  • What are the key driving factors and challenges in the global wheatgrass industry?
  • What is the structure of the global wheatgrass industry and who are the key players?
  • What is the degree of competition in the global wheatgrass industry?
  • What are the profit margins in the global wheatgrass industry?
  • What are the key requirements for setting up a wheatgrass manufacturing plant?
  • How is wheatgrass powder manufactured?
  • What are the various unit operations involved in a wheatgrass powder manufacturing plant?
  • What is the total size of land required for setting up a wheatgrass powder manufacturing plant?
  • What are the machinery requirements for setting up a wheatgrass powder manufacturing plant?
  • What are the raw material requirements for setting up a wheatgrass powder manufacturing plant?
  • What are the packaging requirements for wheatgrass powder?
  • What are the transportation requirements for wheatgrass powder?
  • What are the utility requirements for setting up a wheatgrass powder manufacturing plant?
  • What are the manpower requirements for setting up a wheatgrass powder manufacturing plant?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Wheatgrass Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Region
    5.4    Market Breakup by Raw Material
    5.5    Market Breakup by Type
    5.6    Market Breakup by Applications
    5.7    Market Forecast
    5.8    Key Drivers and Success Factors
6    Market Breakup by Region
    6.1    North America
    6.2    Europe
    6.3    Asia-Pacific
    6.4    Middle East and Africa
    6.5    Latin America
7    Market Breakup by Raw Material
        7.1    Regular Wheatgrass
        7.2    Organic Wheatgrass
8    Market Breakup by Product
        8.1    Wheatgrass Liquid
        8.2    Wheatgrass Powder
9    Market Breakup by Applications
        9.1    Health and Nutrition
        9.2    Pharmaceuticals
        9.3    Food and Beverages
10    Wheatgrass Powder Manufacturing Process
    10.1    Product Overview
    10.2    Detailed Process Flow
    10.3    Various Types of Unit Operations Involved
    10.4    Mass Balance and Raw Material Requirements
11    Requirements for Setting up a Wheatgrass Powder Manufacturing Plant
    11.1    Land Location and Site Development
    11.2    Construction Requirements
    11.3    Machinery Requirements
    11.4    Machinery Pictures
    11.5    Raw Material Requirements
    11.6    Raw Material and Final Product Pictures
    11.7    Packaging Requirements
    11.8    Transportation Requirements
    11.9    Utility Requirements
    11.10    Manpower Requirements
12    Competitive Landscape
    12.1    Market Structure
    12.2    Key Players
13    Key Players Profiles

List of Figures

Figure 1: Global: Wheatgrass Industry: Major Drivers and Challenges
Figure 2: Global: Wheatgrass Market: Sales Volume (in Tons), 2010-2017
Figure 3: Global: Wheatgrass Market: Sales Value (in US$ Million), 2010-2017
Figure 4: Global: Wheatgrass Market: Breakup by Region (in %), 2017
Figure 5: Global: Wheatgrass Market: Breakup by Raw Material (in %), 2017
Figure 6: Global: Wheatgrass Market: Breakup by Type (in %), 2017
Figure 7: Global: Wheatgrass Market: Breakup by Application (in %), 2017
Figure 8: Global: Wheatgrass Market Forecast: Sales Volume (in Tons), 2018-2023
Figure 9: Global: Wheatgrass Market Forecast: Sales Value (in US$ Million), 2018-2023
Figure 10: North America: Wheatgrass Market (in Tons), 2010, 2017, and 2023
Figure 11: Europe: Wheatgrass Market (in Tons), 2010, 2017, and 2023
Figure 12: Asia-Pacific: Wheatgrass Market (in Tons), 2010, 2017, and 2023
Figure 13: Middle East and Africa: Wheatgrass Market (in Tons), 2010, 2017, and 2023
Figure 14: Global: Regular Wheatgrass Market: Volume Trends (in Tons), 2010, 2017 and 2023
Figure 15: Global: Organic Wheatgrass Market: Volume Trends (in Tons), 2010, 2017 and 2023
Figure 16: Global: Wheatgrass Liquid Market: Volume Trends (in Tons), 2010, 2017 and 2023
Figure 17: Global: Wheatgrass Powder Market: Volume Trends (in Tons), 2010, 2017 and 2023
Figure 18: Global: Wheatgrass Market (Applications in Health and Nutrition): Volume (in Tons), 2010, 2017 and 2023
Figure 19: Global: Wheatgrass Market (Applications in Pharmaceuticals): Volume (in Tons), 2010, 2017 and 2023
Figure 20: Global: Wheatgrass Market (Applications in Food and Beverages): Volume (in Tons), 2010, 2017 and 2023
Figure 21: Wheatgrass Powder Manufacturing Plant: Detailed Process Flow
Figure 22: Wheatgrass Powder Manufacturing Process: Conversion Rate of Feedstocks

List of Tables

Table 1: Global: Wheatgrass Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Wheatgrass Market Forecast: Breakup by Region (in Tons), 2018-2023
Table 3: Global: Wheatgrass Market Forecast: Breakup by Raw Material (in Tons), 2018-2023
Table 4: Global: Wheatgrass Market Forecast: Breakup by Type (in Tons), 2018-2023
Table 5: Global: Wheatgrass Market Forecast: Breakup by Applications (in Tons), 2018-2023
Table 6: Wheatgrass powder: General Properties
Table 7: Wheatgrass Powder Manufacturing Plant: Raw Material Requirements (in Kg/Year)
Table 8: Wheatgrass Powder Manufacturing Plant: Land and Site Requirements
Table 9: Wheatgrass Powder Manufacturing Plant: Construction’s Requirements
Table 10: Wheatgrass Powder Manufacturing Plant: Machinery and Infrastructure Requirements
Table 11: Wheatgrass Powder Manufacturing Plant: Raw Materials Requirements (in Tons/Day)
Table 12: Wheatgrass Powder Manufacturing Plant: Utilities Requirements
Table 13: Wheatgrass Powder Manufacturing Plant: Manpower Requirements
Table 14: Global: Wheatgrass Industry: Market Structure
Table 15: Global: Wheatgrass Market: Key Players


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