Press Release:
*As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Wheatgrass Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024
The global wheatgrass market reached a volume of 3,267 Tons in 2018. The market is further projected to reach 4,527 Tons by 2024, growing at a CAGR of 5.6% over the forecast period. Wheatgrass refers to the freshly sprouted leaves of the common wheat plant, Triticum aestivum. On account of its unusual green hue, wheatgrass is also known as green blood. As wheatgrass is a rich source of several nutrients, amino acids, minerals, enzymes and vitamins, it offers supplemental nutrition, improves overall health and helps in detoxifying the body naturally. Wheatgrass can be consumed on its own as a drink, or used in combination with other juices or supplements.The global wheatgrass market reached a volume of 3,267 Tons in 2018. Wheatgrass is the young plant belonging to the wheat family that is widely found across temperate regions. It is available in the market as a dietary supplement in powder, capsule and liquid forms. Wheatgrass extracts can also be utilized in the food and beverage sector as a flavoring component. Since it is highly concentrated with nutrients, such as iron, calcium magnesium, proteins, chlorophyll, vitamins, amino acids, enzymes and phytonutrients, it is widely associated with numerous health benefits. Its consumption is known to aid in maintaining cholesterol levels, stimulating metabolism and improving cognitive function. It can also be used as a treatment for anemia, cancer, diabetes, ulcerative colitis, joint pain, parasitic infections and respiratory tract problems. Apart from this, the personal care industry has now started utilizing wheatgrass in diverse product types to treat skin conditions, including acne, wounds, eczema, hemorrhoids, psoriasis, chapped lips and athlete's foot.
Growing awareness regarding the increasing prevalence of lifestyle diseases has led consumers to incorporate health supplements in their diets, thereby increasing the uptake of wheatgrass products on a global level. Apart from this, numerous food and beverage manufacturers are infusing wheatgrass in their products to cater to health-conscious consumers. Inflating disposable income levels and improving living standards of the majority of the population, along with the thriving food and beverage industry, are further providing a thrust to the market growth. Also, an enhanced focus toward sustainable development has led to the availability of organic wheatgrass that is produced without the use of artificial additives and chemical fertilizers. Furthermore, several cafes and restaurants are now experimenting with their menus by incorporating numerous healthy ingredients such as wheatgrass, which is expected to create a positive outlook for the market. As per the estimates by IMARC Group, the market is anticipated to reach 4,527 Tons by 2024, growing at a CAGR of 5.6% during 2019-2024.
Breakup by Raw Materials:
- Regular Wheatgrass
- Organic Wheatgrass
Amongst these, organic wheatgrass is the leading segment in the market.
Breakup by Product:
- Wheatgrass Liquid
- Wheatgrass Powder
At present, wheatgrass liquid exhibits a clear dominance in the market.
Breakup by Application:
- Health and Nutrition
- Pharmaceuticals
- Food and Beverages
Currently, health and nutrition account for a majority of the total market share.
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
On the geographical front, North America holds the leading position in the market.
Competitive Landscape:
The competitive landscape of the market has also been examined in the report with the detailed profiles of the key players operating in it.
Key Questions Answered in This Report:
- How has the global wheatgrass market performed so far, and how will it perform in the coming years?
- What are the key regions in the market?
- What are the major application segments in the market?
- What are the various raw materials in the market?
- What are the key product types in the market?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the industry and who are the key players?
- What is the degree of competition in the market?
- What are the profit margins in the industry?
- What are the key requirements for setting up a wheatgrass powder manufacturing plant?
- How is wheatgrass powder manufactured?
- What are the various unit operations involved in a wheatgrass powder manufacturing plant?
- What is the total size of land required for setting up a wheatgrass powder manufacturing plant?
- What are the machinery requirements for setting up a wheatgrass powder manufacturing plant?
- What are the raw material requirements for setting up a wheatgrass powder manufacturing plant?
- What are the packaging requirements for wheatgrass powder?
- What are the transportation requirements for wheatgrass powder?
- What are the utility requirements for setting up a wheatgrass powder manufacturing plant?
- What are the manpower requirements for setting up a wheatgrass powder manufacturing plant?
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