The global wheatgrass market reached a volume of 3,100 Tons in 2017. The market is further projected to reach 4,295 Tons by 2023, at a CAGR of around 5.6% over the forecast period. Wheatgrass refers to the freshly sprouted leaves of the common wheat plant, Triticum aestivum. On account of its unusual green hue, wheatgrass is also known as green blood. As wheatgrass is a rich source of several nutrients, amino acids, minerals, enzymes and vitamins, it offers supplemental nutrition, improves overall health and helps in detoxifying the body naturally. Wheatgrass can be consumed on its own as a drink, or used in combination with other juices or supplements.
Global Wheatgrass Market Drivers/Constraints:
On the basis of type, the market has been segmented as wheatgrass powder and wheatgrass liquid. Currently, wheatgrass liquid represents the most popular product type owing to its high chlorophyll content that helps in neutralising infections, cleansing blood, overcoming inflammations and healing wounds.
Based on application, health and nutrition accounts for the majority of the total market share. Other major applications include pharmaceuticals, and food and beverages. Wheatgrass is used for producing tablets, powder, juice, capsules and concentrates in the health and nutrition segment.
Raw Material Insights:
The market has also been divided on the basis of raw material into organic and regular wheatgrass. Amongst these, organic wheatgrass holds the majority of the market share. Organic wheatgrass is comparatively healthier as it is free from chemical contamination.
Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Amongst these, North America is the leading market, accounting for the majority of the global share. This can be accredited to the rising awareness about the associated health benefits and new product launches in the region.
The competitive landscape of the global wheatgrass market has also been analysed covering the competitive structure of the market and profiles of the key players operating in it.
This report provides a deep insight into the global wheatgrass industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a wheatgrass manufacturing plant. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the wheatgrass industry in any manner.
Key Questions Answered in This Report:
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