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Wheatgrass Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global wheatgrass market size reached 3,602.1 Tons in 2021. Looking forward, IMARC Group expects the market to reach 4,843.1 Tons by 2027, exhibiting a growth rate (CAGR) of 5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor. 

Wheatgrass refers to the freshly sprouted leaves of the common wheat plant, Triticum aestivum. On account of its unusual green hue, wheatgrass is also known as green blood. As wheatgrass is a rich source of several nutrients, amino acids, minerals, enzymes and vitamins, it offers supplemental nutrition, improves overall health and helps in detoxifying the body naturally. Wheatgrass can be consumed on its own as a drink, or used in combination with other juices or supplements. Wheatgrass is the young plant belonging to the wheat family that is widely found across temperate regions. It is available in the market as a dietary supplement in powder, capsule and liquid forms. Wheatgrass extracts can also be utilized in the food and beverage sector as a flavoring component. Since it is highly concentrated with nutrients, such as iron, calcium magnesium, proteins, chlorophyll, vitamins, amino acids, enzymes and phytonutrients, it is widely associated with numerous health benefits. Its consumption is known to aid in maintaining cholesterol levels, stimulating metabolism and improving cognitive function. It can also be used as a treatment for anemia, cancer, diabetes, ulcerative colitis, joint pain, parasitic infections and respiratory tract problems. Apart from this, the personal care industry has now started utilizing wheatgrass in diverse product types to treat skin conditions, including acne, wounds, eczema, hemorrhoids, psoriasis, chapped lips and athlete's foot.

Growing awareness regarding the increasing prevalence of lifestyle diseases has led consumers to incorporate health supplements in their diets, thereby increasing the uptake of wheatgrass products on a global level. Apart from this, numerous food and beverage manufacturers are infusing wheatgrass in their products to cater to health-conscious consumers. Inflating disposable income levels and improving living standards of the majority of the population, along with the thriving food and beverage industry, are further providing a thrust to the market growth. Also, an enhanced focus toward sustainable development has led to the availability of organic wheatgrass that is produced without the use of artificial additives and chemical fertilizers. Furthermore, several cafes and restaurants are now experimenting with their menus by incorporating numerous healthy ingredients such as wheatgrass, which is expected to create a positive outlook for the market. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global wheatgrass market report, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on raw material, product and application.

Breakup by Raw Material:

  • Regular Wheatgrass
  • Organic Wheatgrass
     

Amongst these, organic wheatgrass is the leading segment in the market.

Breakup by Product:

  • Wheatgrass Liquid
  • Wheatgrass Powder
     

At present, wheatgrass liquid exhibits a clear dominance in the market.

Breakup by Application:

  • Health and Nutrition
  • Pharmaceuticals
  • Food and Beverages
     

Currently, health and nutrition account for a majority of the total market share.

Regional Insights:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America
     

On the geographical front, North America holds the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has also been examined in the report with the detailed profiles of the key players operating in it.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units Tons, US$ Million
Segment Coverage Raw Material, Product, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Wheatgrass Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Region
    5.5    Market Breakup by Raw Material
    5.6    Market Breakup by Product
    5.7    Market Breakup by Application
    5.8    Market Forecast
    5.9    Key Drivers and Success Factors
6   Market Breakup by Region
    6.1    North America
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Europe
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Asia-Pacific
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Middle East and Africa
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Latin America
        6.5.1 Market Trends
        6.5.2 Market Forecast
7   Market Breakup by Raw Material
    7.1    Regular Wheatgrass
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Organic Wheatgrass
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Product
    8.1    Wheatgrass Liquid
         8.1.1 Market Trends
         8.1.2 Market Forecast
    8.2    Wheatgrass Powder
         8.2.1 Market Trends
         8.2.2 Market Forecast
9   Market Breakup by Application
    9.1    Health and Nutrition
         9.1.1 Market Trends
         9.1.2 Market Forecast
    9.2    Pharmaceuticals
         9.2.1 Market Trends
         9.2.2 Market Forecast
    9.3    Food and Beverages
         9.3.1 Market Trends
         9.3.2 Market Forecast
10  Wheatgrass Powder Manufacturing Process
    10.1    Product Overview
    10.2    Detailed Process Flow
    10.3    Various Types of Unit Operations Involved
    10.4    Mass Balance and Raw Material Requirements
11  Requirements for Setting up a Wheatgrass Powder Manufacturing Plant
    11.1    Land Location and Site Development
    11.2    Construction Requirements
    11.3    Machinery Requirements
    11.4    Machinery Pictures
    11.5    Raw Material Requirements
    11.6    Raw Material and Final Product Pictures
    11.7    Packaging Requirements
    11.8    Transportation Requirements
    11.9    Utility Requirements
    11.10    Manpower Requirements
12  Competitive Landscape
    12.1    Market Structure
    12.2    Key Players
13  Key Player Profiles

List of Figures

Figure 1: Global: Wheatgrass Industry: Major Drivers and Challenges
Figure 2: Global: Wheatgrass Market: Volume Trends (in Tons), 2016-2021
Figure 3: Global: Wheatgrass Market: Value Trends (in Million US$), 2016-2021
Figure 4: Global: Wheatgrass Market: Breakup by Region (in %), 2021
Figure 5: Global: Wheatgrass Market: Breakup by Raw Material (in %), 2021
Figure 6: Global: Wheatgrass Market: Breakup by Product (in %), 2021
Figure 7: Global: Wheatgrass Market: Breakup by Application (in %), 2021
Figure 8: Global: Wheatgrass Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 9: Global: Wheatgrass Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 10: North America: Wheatgrass Market: Volume Trends (in Tons), 2016 & 2021
Figure 11: North America: Wheatgrass Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 12: Europe: Wheatgrass Market: Volume Trends (in Tons), 2016 & 2021
Figure 13: Europe: Wheatgrass Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 14: Asia-Pacific: Wheatgrass Market: Volume Trends (in Tons), 2016 & 2021
Figure 15: Asia-Pacific: Wheatgrass Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 16: Middle East and Africa: Wheatgrass Market: Volume Trends (in Tons), 2016 & 2021
Figure 17: Middle East and Africa: Wheatgrass Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 18: Latin America: Wheatgrass Market: Volume Trends (in Tons), 2016 & 2021
Figure 19: Latin America: Wheatgrass Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 20: Global: Regular Wheatgrass Market: Volume Trends (in Tons), 2016 & 2021
Figure 21: Global: Regular Wheatgrass Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 22: Global: Organic Wheatgrass Market: Volume Trends (in Tons), 2016 & 2021
Figure 23: Global: Organic Wheatgrass Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 24: Global: Wheatgrass Liquid Market: Volume Trends (in Tons), 2016 & 2021
Figure 25: Global: Wheatgrass Liquid Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 26: Global: Wheatgrass Powder Market: Volume Trends (in Tons), 2016 & 2021
Figure 27: Global: Wheatgrass Powder Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 28: Global: Wheatgrass (Applications in Health and Nutrition) Market: Volume Trends (in Tons), 2016 & 2021
Figure 29: Global: Wheatgrass (Applications in Health and Nutrition) Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 30: Global: Wheatgrass (Applications in Pharmaceuticals) Market: Volume Trends (in Tons), 2016 & 2021
Figure 31: Global: Wheatgrass (Applications in Pharmaceuticals) Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 32: Global: Wheatgrass (Applications in Food and Beverages) Market: Volume Trends (in Tons), 2016 & 2021
Figure 33: Global: Wheatgrass (Applications in Food and Beverages) Market Forecast: Volume Trends (in Tons), 2022-2027
Figure 34: Wheatgrass Powder Manufacturing Plant: Detailed Process Flow
Figure 35: Wheatgrass Powder Manufacturing Process: Conversion Rate of Feedstocks

List of Tables

Table 1: Global: Wheatgrass Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Wheatgrass Market Forecast: Breakup by Region (in Tons), 2022-2027
Table 3: Global: Wheatgrass Market Forecast: Breakup by Raw Material (in Tons), 2022-2027
Table 4: Global: Wheatgrass Market Forecast: Breakup by Product (in Tons), 2022-2027
Table 5: Global: Wheatgrass Market Forecast: Breakup by Application (in Tons), 2022-2027
Table 6: Wheatgrass Powder Manufacturing Plant: Raw Material Requirements (in Kg/Year)
Table 7: Wheatgrass Powder Manufacturing Plant: Land and Site Requirements
Table 8: Wheatgrass Powder Manufacturing Plant: Construction’s Requirements
Table 9: Wheatgrass Powder Manufacturing Plant: Machinery and Infrastructure Requirements
Table 10: Wheatgrass Powder Manufacturing Plant: Raw Materials Requirements (in Tons/Day)
Table 11: Wheatgrass Powder Manufacturing Plant: Utilities Requirements
Table 12: Wheatgrass Powder Manufacturing Plant: Manpower Requirements
Table 13: Global: Wheatgrass Market: Competitive Structure
Table 14: Global: Wheatgrass Market: Key Players


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Key Questions Answered in This Report

The global wheatgrass market reached a volume of 3,602.1 Tons in 2021.             

We expect the global wheatgrass market to exhibit a CAGR of 5% during 2022-2027.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of wheatgrass. 

The rising awareness among consumers towards the health benefits of wheatgrass, such as maintaining cholesterol levels, stimulating metabolism, and improving cognitive functions, is primarily driving the global wheatgrass market.

Based on the raw material, the global wheatgrass market can be categorized into regular wheatgrass and organic wheatgrass. Currently, organic wheatgrass accounts for the majority of the total market share.

Based on the product, the global wheatgrass market has been segregated into wheatgrass liquid and wheatgrass powder, where wheatgrass liquid currently holds the largest market share.

Based on the application, the global wheatgrass market can be bifurcated into health and nutrition, pharmaceuticals, and food and beverages. Currently, health and nutrition exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

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