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Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global beer market reached a value of US$ 623.2 Billion in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 727.5 Billion by 2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Beer is an alcoholic beverage that is widely consumed around the world. It is mostly produced by fermenting cereal grains, water and yeast for a set period. Often, ingredients like herbs and fruits are also used to add a specific flavor and fragrance to the drink. The alcohol content in beer generally ranges from less than 3% to 40% by volume (ABV), depending on the style and recipe of the formulation. If consumed in moderation, beer is known to prevent diseases related to the heart and circulatory system, including atherosclerosis, angina, stroke and heart attack.

Beer Market Trends:

 

 
 

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With a rise in the number of social drinkers, particularly in Asian and African countries, on account of improving economic scenario and growing middle-class population, the demand for beer has increased. Alcohol-free and low alcohol beer have also gained popularity, especially among young consumers trying to make positive lifestyle choices and manage their alcohol intake. Beer manufacturing companies are also introducing several new products and brands to expand their consumer base. Moreover, the rising influence of social media, increasing internet penetration and growth of the e-commerce sector have enabled manufacturers to create improved retailing channels and market presence. However, the on-premise sales of beer are anticipated to decline in the short term due to the spread of the coronavirus disease (COVID-19) and subsequent lockdowns, as individuals practice social distancing measures and avoid gatherings and outings. On the other hand, some regions are witnessing an uptick in demand for go-to beer packs, as well as home delivery services by breweries. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global beer market, along with forecasts at the global and regional level from 2021-2026. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distributional channel.
 

Breakup by Product Type:

 

 
 

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  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others

 

Standard lager represents the most popular product type as it contains low-alcohol content and lesser calories. Owing to this, it has gained popularity amongst health-conscious consumers who prefer to consume lower amounts of alcohol.


Breakup by Packaging:

  • Glass
  • PET Bottle
  • Metal Can
  • Others

 

Amongst these, glass accounts for the largest market share, as it is one of the conventional materials used for packaging beer.
 

Breakup by Production:

  • Macro-Brewery
  • Micro-Brewery
  • Others

 

At present, macro-breweries dominate the market as they produce beer in large quantities, consequently offering it at an affordable price as compared to craft beer.

Breakup by Alcohol Content:

  • High
  • Low
  • Alcohol-Free

 

Consumers mostly prefer beer with a high alcohol content as they associate it with better taste and quality of raw materials.

Breakup by Flavor:

  • Flavored
  • Unflavored

 

At present, unflavored beer leads the market, accounting for the largest market share.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others

 

The majority of the beer is distributed through supermarkets and hypermarkets as they offer convenience and a wide variety of products to consumers.

Regional Insights:

 

 
 

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  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America

 

Region-wise, Asia Pacific exhibits a clear dominance in the market. This can be attributed to changing lifestyles, growing young population, and increasing acceptance of western cultural habits across the region.

Competitive Landscape:

The competitive landscape of the market is characterized by the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo, United Breweries Group, Oettinger Brauerei Gmbh, Kirin Holdings Co. Ltd., Molson Coors Brewing Company and Tetra Laval.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Product Type, Packaging, Production, Alcohol Content, Flavor, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Asahi Group Holdings Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo, United Breweries Group, Oettinger Brauerei Gmbh, Kirin Holdings Co. Ltd., Molson Coors Brewing Company and Tetra Laval
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
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Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the industry?
  • What has been the impact of COVID-19 on the beer market?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the packaging?
  • What is the breakup of the market based on the production?
  • What is the breakup of the market based on the alcoholic content?
  • What is the breakup of the market based on the flavor?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the industry and who are the key players?
  • What is the degree of competition in the industry?
  • What are the profit margins in the industry?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Beer Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by Packaging
    5.6    Market Breakup by Production
    5.7    Market Breakup by Alcoholic Content
    5.8    Market Breakup by Flavor
    5.9    Market Breakup by Distribution Channel
    5.10  Market Breakup by Region
    5.11  Market Forecast
6   Market Breakup by Product Type
    6.1    Standard Lager
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Premium Lager
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Specialty Beer
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Others 
        6.4.1    Market Trends
        6.4.2    Market Forecast
7   Market Breakup by Packaging 
    7.1    Glass 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    PET Bottle 
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Metal Can 
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Others 
        7.4.1    Market Trends
        7.4.2    Market Forecast
8   Market Breakup by Production 
    8.1    Macro-Brewery  
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Micro-Brewery 
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Others 
        8.3.1    Market Trends
        8.3.2    Market Forecast
9   Market Breakup by Alcohol Content 
    9.1    High   
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Low 
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Alcohol Free   
        9.3.1    Market Trends
        9.3.2    Market Forecast
10  Market Breakup by Flavor 
    10.1    Unflavored   
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Flavored 
        10.2.1    Market Trends
        10.2.2    Market Forecast
11  Market Breakup by Distribution Channel 
    11.1    Supermarkets and Hypermarkets   
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    On-Trades 
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    Specialty Stores  
        11.3.1    Market Trends
        11.3.2    Market Forecast
    11.4    Convenience Stores   
        11.4.1    Market Trends
        11.4.2    Market Forecast
    11.5    Others 
        11.5.1    Market Trends
        11.5.2    Market Forecast
12  Market Breakup by Region
    12.1    Europe
        12.1.1    Market Trends
        12.1.2    Market Forecast
    12.2    Asia Pacific
        12.2.1    Market Trends
        12.2.2    Market Forecast
    12.3    North America
        12.3.1    Market Trends
        12.3.2    Market Forecast
    12.4    Middle East and Africa
        12.4.1    Market Trends
        12.4.2    Market Forecast
    12.5    Latin America
        12.5.1    Market Trends
        12.5.2    Market Forecast
13  SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14  Value Chain Analysis
15  Porters Five Forces Analysis

    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16  Price Analysis
    16.1    Price Indicators
    16.2    Price Structure
    16.3    Margin Analysis
17  Competitive Landscape
    17.1    Market Structure
    17.2    Key Players
    17.3    Profiles of Key Players
        17.3.1    Asahi Group Holdings Ltd. 
        17.3.2    Anheuser-Busch InBev  
        17.3.3    Beijing Yanjing Brewery Company Limited 
        17.3.4    Carlsberg Group 
        17.3.5    Diageo plc 
        17.3.6    Dogfish Head Craft Brewery Inc. 
        17.3.7    Heineken N.V. 
        17.3.8    Sierra Nevada Brewing Co
        17.3.9    Groupo Modelo
        17.3.10      United Breweries Group
        17.3.11      Oettinger Brauerei Gmbh 
        17.3.12      Kirin Holdings Co. Ltd. 
        17.3.13      Molson Coors Brewing Company 
        17.3.14      Tetra Laval

List of Figures

Figure 1: Global: Beer Market: Major Drivers and Challenges
Figure 2: Global: Beer Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2020
Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2020
Figure 5: Global: Beer Market: Breakup by Production (in %), 2020
Figure 6: Global: Beer Market: Breakup by Alcoholic Content (in %), 2020
Figure 7: Global: Beer Market: Breakup by Flavor (in %), 2020
Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2020
Figure 9: Global: Beer Market: Breakup by Region (in %), 2020
Figure 10: Global: Beer Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 11: Global: Beer Industry: SWOT Analysis
Figure 12: Global: Beer Industry: Value Chain Analysis
Figure 13: Global: Beer Industry: Porter’s Five Forces Analysis
Figure 14: Global: Beer (Standard Lager) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Beer (Standard Lager) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Beer (Premium Lager) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Beer (Premium Lager) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Beer (Specialty Beer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Beer (Specialty Beer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Beer (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Beer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Beer (Glass) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Beer (Glass) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Beer (PET Bottle) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Beer (PET Bottle) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Beer (Metal Can) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Beer (Metal Can) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Beer (Other Packaging Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Beer (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Beer (Macro-Brewery) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Beer (Micro-Brewery) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: Beer (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Beer (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: Beer (High) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: Beer (High) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Global: Beer (Low) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: Beer (Low) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Global: Beer (Alcohol Free) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Global: Beer (Alcohol Free) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Global: Beer (Unflavored) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Global: Beer (Unflavored) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Global: Beer (Flavored) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Global: Beer (Flavored) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Global: Beer Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 47: Global: Beer Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 48: Global: Beer Market: Sales through On-Trades (in Million US$), 2015 & 2020
Figure 49: Global: Beer Market Forecast: Sales through On-Trades (in Million US$), 2021-2026
Figure 50: Global: Beer Market: Sales through Specialty Stores (in Million US$), 2015 & 2020
Figure 51: Global: Beer Market Forecast: Sales through Specialty Stores (in Million US$), 2021-2026
Figure 52: Global: Beer Market: Sales through Convenience Store (in Million US$), 2015 & 2020
Figure 53: Global: Beer Market Forecast: Sales through Convenience Store (in Million US$), 2021-2026
Figure 54: Global: Beer Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 55: Global: Beer Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 56: Europe: Beer Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Europe: Beer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Asia Pacific: Beer Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Asia Pacific: Beer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: North America: Beer Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: North America: Beer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Middle East and Africa: Beer Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Middle East and Africa: Beer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Latin America: Beer Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Latin America: Beer Market Forecast: Sales Value (in Million US$), 2021-2026

List of Tables

Table 1: Global: Beer Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Beer Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: Global: Beer Market Forecast: Breakup by Packaging (in Million US$), 2021-2026
Table 4: Global: Beer Market Forecast: Breakup by Production (in Million US$), 2021-2026
Table 5: Global: Beer Market Forecast: Breakup by Alcoholic Content (in Million US$), 2021-2026
Table 6: Global: Beer Market Forecast: Breakup by Flavor (in Million US$), 2021-2026
Table 7: Global: Beer Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 8: Global: Beer Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 9: Global: Beer Market Structure
Table 10: Global: Beer Market: Key Players

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