Carpet Cleaner Market

Carpet Cleaner Market Overview:

The global carpet cleaner market size reached US$ 627.1 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,061.4 Million by 2032, exhibiting a growth rate (CAGR) of 5.84% during 2024-2032. The growing awareness about cleanliness, rising demand for home cleaning products, advancements in cleaning technology, and increasing popularity of eco-friendly and efficient cleaning solutions among environment-conscious individuals are some of the factors impelling the market growth.

Carpet Cleaner Market Analysis:

• Major Market Drivers: The market is experiencing moderate growth owing to rising health concerns, especially the desire to minimize allergens and dust in households and the prevalence of respiratory issues among the masses.
• Key Market Trends: There is a shift towards eco-friendly and non-toxic carpet cleaning solutions as people are becoming more environmentally conscious. Additionally, the rising trend of incorporating smart technologies, including automated and robotic cleaners, in carpet cleaning machines is becoming more popular, offering users increased convenience and effectiveness.
• Geographical Trends: North America dominates the market attributed to the high living standards and a greater focus on cleanliness and hygiene.
• Competitive Landscape: Some of the major market players in the industry include Alfred Kärcher SE & Co. KG, Bissell Inc., Cleanfix Reinigungssysteme AG, Daimer Industries Inc., Hydro Force LLC, Nilfisk Group (United Nations Global Compact, NKT A/S), Nss Enterprises Inc., Prochem Europe Limited, Rotovac Corporation, Rug Doctor LLC, Techtronic Industries Company Limited, and Tennant Company.
• Challenges and Opportunities: The growing price of modern cleaning equipment, which may discourage cost-conscious individuals, is influencing the carpet cleaner market revenue. However, opportunities in creating affordable and efficient products, as well as entering new markets where there is a need for carpet cleaning solutions are propelling the market growth.
   

Carpet Cleaner Market Trends:

Enhanced Product Availability and Marketing

The rising presence of online shopping sites and widespread store chains are simplifying the process for buyers to find a wide variety of carpet cleaning items. Effective marketing campaigns utilizing online advertisements, social media promotions, and influencer endorsements enhance the accessibility of the latest carpet cleaners, thereby generating awareness and highlighting their benefits. These tactics not only educate possible clients but also involve them with interactive and visually attractive material. Moreover, appealing sales strategies like discounts, package deals, and longer warranties attract buyers, enhancing the attractiveness and affordability of the buying decision. For instance, in December 2023, Amazon gave a 32% off on the Bissell Little Green cordless portable carpet and upholstery deep cleaner, originally priced at $149, for a limited duration. It had two cleaning options and was prized for its ability to efficiently eliminate stains from carpets, furniture, and other surfaces, making it perfect for prepping for the holidays. This increased visibility and accessibility lead to higher user interest in carpet cleaning products, contributing to the carpet cleaner market value.

Growing Health and Hygiene Awareness

Individuals are becoming more aware about the importance of keeping living spaces clean to decrease allergens, dust mites, and pathogens that can lead to respiratory problems and other health issues. This increased vigilance is especially noticeable in households with kids, pets, or people with allergies and asthma, where keeping a clean environment is vital. Efficient carpet cleaning options are essential for getting rid of unseen dirt and pollutants that regular vacuuming cannot handle, resulting in a healthier indoor environment. As a result, people are favoring carpet cleaners with advanced filtration systems, deep cleaning features, and the capability to eliminate tough stains and embedded dirt. These characteristics guarantee thorough cleaning and improve indoor air quality, making them in high demand among health-conscious individuals. In September 2023, Shark introduced its latest portable carpet cleaning products, such as the Shark CarpetXpert Deep Carpet Cleaner and the Shark StainStriker, which are specifically crafted to eliminate stains and odors from carpets while preventing excessive saturation. These items provide specific cleaning solutions for different surfaces, such as carpets, rugs, and upholstery, designed for households facing challenging dirt and pet accidents.

Rising Number of Pet Parents

The growing number of homes with pets is a key factor driving the carpet cleaner market demand, as having pets creates specific cleaning difficulties that require special products. Pet parents often have to deal with pet hair, dander, and occasional accidents, which require more rigorous and frequent carpet cleaning to maintain a clean and healthy home environment. There is a demand for carpet cleaners that are made specifically for pet-related messes, featuring powerful suction, advanced filtration, and pet-specific cleaning solutions that can effectively eliminate hair, odors, and stains. Moreover, manufacturers are constantly developing new and improved carpet cleaners that are both efficient and easy to use, specifically designed for pet parents. For example, in September 2023, Bissell introduced the Little Green HydroSteam Pet, which includes HydroSteam Technology for efficient cleaning of carpets, upholstery, and other surfaces. It provided three cleaning options designed for different types of stains, such as sticky spills and pet incidents, making it a flexible option for thorough cleaning requirements.

Carpet Cleaner Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, cleaning methods, distribution, and end user.

Breakup by Product:

• Upright
• Canister
• Handheld
   

Upright accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes upright, canister, and handheld. According to the report, upright represented the largest segment.

Upright accounts for the majority of the market share because of its effective cleaning features and user-friendly design. Individuals prefer upright carpet cleaners due to their effective and meticulous cleaning capabilities. These machines typically offer robust suction and larger cleaning paths, making them ideal for covering more ground quickly and effectively. Furthermore, numerous upright models have added features like heated cleaning, multiple brush rolls, and adjustable height settings, which improve their attractiveness. Their popularity is enhanced by their easy-to-use design that often incorporates storage for cleaning products and tools, making them the top choice for households wanting thorough carpet cleaning that mimics professional results. Makita introduced the VC010G upright vacuum cleaner on April 29, 2024, with powerful suction, a wide 381mm cleaning width, and a high efficiency particulate air (HEPA) filter for effective carpet cleaning and capturing fine particles. Its ability to maneuver easily, requiring no tools for maintenance, and being powered by batteries, all address the unique requirements of professional cleaning.

Breakup by Cleaning Methods:

• Carpet Extractor
• Carpet Steamers
   

Carpet extractor holds the largest share of the industry

A detailed breakup and analysis of the market based on the cleaning methods have also been provided in the report. This includes carpet extractor and carpet steamers. According to the report, carpet extractor accounted for the largest market share.

Carpet extractors hold the biggest market share because of their superior ability to clean deeply and effectively remove dirt and stains from carpets. These extractors are highly favored by both residential and commercial users owing to their capacity to provide professional-grade cleaning results. They operate by sprinkling a combination of water and cleaning solution on the carpet, stirring the fibers to release dirt, and then sucking the soiled water back into the machine. This technique guarantees a deep clean and also prolongs the lifespan of carpets by eliminating harmful debris that can cause damage in the long run. Carpet extractors are a popular choice for individuals and businesses looking for high levels of cleanliness attributed to their ability to handle different types of carpets and their strong performance and dependability.

Breakup by Distribution:

• Offline
• Online
   

Offline represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution. This includes offline and online. According to the report, offline represented the largest segment.

Offline dominates the market based on the carpet cleaner market outlook owing to its extensive reach and the user preference for in-person shopping experiences. Brick-and-mortar stores, like specialty cleaning stores, home improvement centers, and major retail chains, offer buyers the opportunity to view and try out products before buying them. Many individuals find this practical method essential for guaranteeing the quality and efficiency of carpet cleaners, as they are often a considerable investment. Moreover, traditional brick-and-mortar stores provide customized client service, professional guidance, and instant product access, improving the overall shopping experience.

Breakup by End User:

• Commercial
  • Hospitality and Retail
  • Corporate Offices
  • Government Institutions
  • Educational Institutes
  • Travel and Transportation
  • Others
• Residential
• Contract Cleaners
   

Commercial exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes commercial (hospitality and retail, corporate offices, government institutions, educational institutes, travel and transportation, and others), residential, and contract cleaners. According to the report, commercial (hospitality and retail, corporate offices, government institutions, educational institutes, travel and transportation, and others) accounted for the largest market share.

Commercial represents the largest segment due to the strong demand from industries like hospitality, retail, offices, government, education, travel, and transportation. These industries strive for cleanliness and sanitation to uphold a professional and inviting atmosphere, highlighting the importance of regular maintenance and deep cleaning with carpet cleaners. In the hospitality sector, there is a high demand for clean carpets to improve guest satisfaction, resulting in the frequent utilization of advanced carpet cleaning tools. Additionally, clean carpets in corporate and retail environments help create a positive image and promote a healthy work environment. Government and educational institutions need strong cleaning solutions for maintaining sanitary conditions for their employees and students. The rising need for reliable and quick carpet cleaning options in various commercial settings is supporting the carpet cleaner market growth. In October 2023, Tineco released the Floor One S7 Steam Cordless Floor Washer, which combines vacuuming, mopping, and steam cleaning capabilities in a single device. It provided effective cleaning for carpets using HyperSteam Technology and Smart Sensor features, along with self-cleaning and longer battery life to improve performance and user convenience.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest carpet cleaner market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for carpet cleaner.

North America dominates the market due to high living standards and focus on home cleanliness. The growing number of households and workplaces with carpets, along with increased knowledge about health problems caused by dust and allergens, is driving the need for reliable carpet cleaning options. Many individuals are ready to spend money on top-notch cleaning gear to uphold clean and healthy indoor spaces. In the USA, Dreame Technology introduced the Dreame X40 Ultra robotic vacuum and mop in 2024, which includes top-notch suction power and advanced smart mapping technology. It provided thorough cleaning for carpets and difficult-to-access spots, incorporating a unique self-cleaning station and adjustable side brushes for complete home cleaning. Additionally, the region benefits from the presence of leading companies that consistently create and unveil advanced products. Furthermore, the wide accessibility of carpet cleaners in both brick-and-mortar stores and online marketplaces is making it easier for people to buy them.

Competitive Landscape:

• The carpet cleaner market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Alfred Kärcher SE & Co. KG, Bissell Inc., Cleanfix Reinigungssysteme AG, Daimer Industries Inc., Hydro Force LLC, Nilfisk Group (United Nations Global Compact, NKT A/S), Nss Enterprises Inc., Prochem Europe Limited, Rotovac Corporation, Rug Doctor LLC, Techtronic Industries Company Limited, Tennant Company, etc.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• Major players in the carpet cleaning industry are prioritizing innovation and developing new products to stay ahead of their competitors. Advanced features like smart technology integration, eco-friendly cleaning solutions, and increased suction power are being introduced to satisfy user needs for efficiency and sustainability. For example, in February 2024, the ILife A20 robot vacuum cleaner was introduced by ILife. It includes light detection and ranging (LiDAR) navigation, suction that can be adjusted up to 4000pa, and 2-in-1 dust and water tanks. This model is designed for efficient carpet cleaning and can be easily integrated with Google Home and Alexa for voice control in smart homes. It provided thorough cleaning features with automatic docking and advanced app controls for a smooth user experience.

Carpet Cleaner Market News:

• January 2024: ILife launched the T10s and V3x robot vacuum cleaners in India, specifically made for both wet and dry cleaning, with advanced auto-detection technology to improve carpet cleaning performance.
• September 2023: SharkNinja introduced the Shark® Cordless Detect Pro™ Auto Empty System, which includes Detect Pro technology to thoroughly clean carpets and floors by detecting dirt and adjusting suction automatically.

Carpet Cleaner Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, carpet cleaner market forecast, and dynamics of the market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.