The global commercial printing market reached a value of US$ 731.6 Billion in 2019. Commercial printing refers to the collection of services, which include bulk printing along with binding, composition, layout designing and press productions. A commercial printer is used to produce phone books, magazines, labels, catalogs, brochures, business forms, promotional materials and training manuals, among others. It consists of a paper feed, fold-out tray, ink replacer, digital or analog control panel, memory card reader and a paper output tray. It finds extensive applications across publishing and printing houses, as well as in large organizations that use the service to run their operations effectively. Looking forward, IMARC Group expects the global commercial printing market to continue to grow during the next five years
The growing advertising needs of enterprises across the globe, along with extensive technological proliferation, currently represent the key factors driving the market growth. Organizations are increasingly adopting commercial printers as they are more cost-effective and efficient for bulk printing. Widespread use of high-quality printed packaging material for advertising and branding acts as another major growth-inducing factor. Furthermore, the steady demand for physical hardbound books is another factor driving the growth of the market. Although e-books and e-journals are gaining traction among consumers, paperback books and magazines are widely considered to provide high comfort and convenience as compared to their digital counterparts. Commercial printing vendors are also expanding their services toward media and document management services, which is expected to enable organizations to enhance their distribution and promotion capabilities for both print and non-print materials. Moreover, green commercial printers that use eco-friendly paper, inks, coatings and chemicals, and facilitate reducing and reusing waste, are projected to drive the growth of the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the global commercial printing market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, technology, print type, and application.
The report has also analyzed the competitive landscape of the market with some of the key players being Quad/Graphics Inc., Dai Nippon Printing, ACME, RR Donnelley & Sons (RRD), Westrock, Quebecor World Inc., Toppan Co. Ltd, TC Transcontinental Inc., Cimpress, Taylor Communications, HH Global, Lagardere SCA, etc.
The global commercial printing market was worth around US$ 731.6 Billion in 2019.
According to the estimates by IMARC Group, the global commercial printing market will exhibit steady growth during the next five years.
The growing demand for high-quality paper by several enterprises for diverse advertising and branding purposes represents one of the key drivers for the global commercial printing market.
Based on the rising environmental concerns, several printing houses are getting inclined towards ecologically sustainable printing techniques which represents one of the key trends in the global commercial printing market.
The sudden outbreak of the COVID-19 pandemic has negatively impacted the market growth as the implementation of stringent lockdown regulations across several nations resulted in temporary closures of various printing facilities and disrupted raw material supply chains.
On the basis of the technology, the market has been bifurcated into lithographic, digital, flexographic, screen, gravure, and other printing technologies, where lithographic printing currently accounts for the largest market share.
On the basis of the print type, the market has been classified into image, painting, pattern, and others. Amongst these, image currently accounts for the largest market share.
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