Europe Whiskey Market Report by Product Type (American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, and Others), Quality (Premium, High-End Premium, Super Premium), Distribution Channel (Off-Trade, On-Trade), and Country 2024-2032

Europe Whiskey Market Report by Product Type (American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, and Others), Quality (Premium, High-End Premium, Super Premium), Distribution Channel (Off-Trade, On-Trade), and Country 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A11679
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Market Overview:

The Europe whiskey market size is projected to exhibit a growth rate (CAGR) of 5.49% during 2024-2032. The increasing consumer demand for artisanal and crafts spirit, the shifting focus on organic craft production methods coupled with rising number of distilleries, the growing popularity of home delivery services represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Growth Rate (2024-2032) 5.49%

Whiskey is a distilled alcoholic beverage renowned for its rich history, diverse flavors, and cultural significance. It is derived from grains such as barley, corn, rye, or wheat. Whiskey undergoes a meticulous production process that involves fermentation, distillation, and aging in wooden casks, often oak barrels. The aging process is crucial as it imparts distinct characteristics, colors, and complexities to the final product. Its wide range of tastes encompasses smoky, peaty, fruity, spicy, and sweet notes, which develop during the aging process. The art of whiskey tasting involves savoring its aroma, flavor profile, and finish. Beyond its taste, whiskey carries a cultural significance, often tied to social gatherings, celebrations, and even rituals. It has inspired countless traditions, literature, and works of art throughout history. Whiskey's popularity has led to a global industry with various brands and expressions catering to diverse preferences and palates.

Europe Whiskey Market Trends:

The rising consumer demand for artisanal and crafts spirit is driving the market in Europe. Consumers are increasingly seeking out unique and distinct flavor profiles, and this trend aligns perfectly with the intricate and diverse offerings of European whiskey. From the peaty notes of Scottish single malts to the smooth elegance of Irish whiskeys, these spirits boast centuries-old traditions that resonate with a new generation of discerning drinkers. Moreover, the whiskey landscape is being shaped by changing demographics and evolving consumer habits. Millennials and younger consumers, in particular, are showing an increased interest in quality over quantity, favoring premium and luxury spirits that offer an authentic and memorable experience. European whiskey, with its rich heritage and meticulous craftsmanship, fits snugly into this niche, appealing to those who value not only the drink itself but also the story and culture it embodies. Moreover, globalization and international trade have also played a pivotal role in augmenting the European whiskey market forward. As accessibility to products from different parts of the world has grown, so has the appreciation for the diversity that European whiskeys bring to the table. Exports of Scotch, Irish, and other European whiskeys have expanded their reach to new markets, further fueling demand and creating a ripple effect of interest and curiosity among consumers. Furthermore, the rise of e-commerce and digital marketing has opened up new avenues for distilleries to connect directly with their consumers. Online platforms provide an opportunity for whiskey enthusiasts to explore and purchase a wide array of products, fostering a sense of community and engagement that transcends borders. This digital landscape has not only facilitated easier access to European whiskeys but has also enabled distilleries to share their stories, production techniques, and tasting notes directly with a global audience.

Europe Whiskey Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Europe whiskey market report, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on product type, quality, and distribution channel.

Product Type Insights:

  • American Whiskey
  • Irish Whiskey
  • Scotch Whiskey
  • Canadian Whiskey
  • Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes American whiskey, Irish whiskey, scotch whiskey, Canadian whiskey, and others.

Quality Insights:

  • Premium
  • High-End Premium
  • Super Premium

A detailed breakup and analysis of the market based on the quality has also been provided in the report. This includes premium, high-end premium, and super premium.

Distribution Channel Insights:

  • Off-Trade
    • Supermarkets and Hypermarkets
    • Discount Stores
    • Online Stores
    • Others
  • On-Trade
    • Restaurants and Bars
    • Liquor Stores
    • Others

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes off-trade (supermarkets and hypermarkets, discount stores, online stores , others ) and on-trade (restaurants and bars, liquor stores, others).

Country Insights:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, Fance, the United Kingdom, Italy, Spain, and others.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Europe Whiskey Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product Type
  • Quality
  • Distribution Channel
  • Country
Product Types Covered American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, Others
Qualities Covered Premium, High-End Premium, Super Premium
Distribution Channels Covered Off-Trade: Supermarkets and Hypermarkets, Discount Stores, Online Stores, Others
• On-Trade: Restaurants and Bars, Liquor Stores, Others
Countries Covered Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the Europe whiskey market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Europe whiskey market?
  • What is the breakup of the Europe whiskey market on the basis of product type?
  • What is the breakup of the Europe whiskey market on the basis of quality?
  • What is the breakup of the Europe whiskey market on the basis of distribution channel?
  • What are the various stages in the value chain of the Europe whiskey market?
  • What are the key driving factors and challenges in the Europe whiskey market?
  • What is the structure of the Europe whiskey market and who are the key players?
  • What is the degree of competition in the Europe whiskey market?

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe whiskey market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the Europe whiskey market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe whiskey industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market. 

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
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Europe Whiskey Market Report by Product Type (American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, and Others), Quality (Premium, High-End Premium, Super Premium), Distribution Channel (Off-Trade, On-Trade), and Country 2024-2032
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