Top Manufacturers in the India Spices Market

The India spices market size reached INR 160,676 Crores in 2022. As per the analysis by IMARC Group, the top manufacturers in the India spices market are increasingly applying creative innovations in their existing product portfolio to explore newer business models. This is especially helpful during the coronavirus disease (COVID-19) pandemic as consumer behaviors are evolving and the demands are dynamically changing. This has led them to integrate novel technologies across several operations, including manufacturing, product conceptualizing, marketing, and optimized business management protocols. The pandemic also brought with it the concerns of hygiene and quality, which has led to the adoption of automated processes in spice processing with computerized tracking system for finished goods. This involves contact-less cleaning, grinding, blending, sieving, material handling, bulk storage, matchmaking, and packaging services, thereby eliminating the incidence of contamination.

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Apart from this, to meet the escalating demand for organic spices, organizations are undertaking several initiatives to educate the farmers regarding the advantages of environmentally friendly agrochemicals while encouraging their utilization. For instance, in 2012, the Sustainable Spices Initiative - India (SSI-I) was founded by the Sustainable Trade Initiative (IDH) with an aim to transform the mainstream spice industry into a more sustainable market. They have designed Sustainable Agriculture Practices (SAP) handbook, in collaboration with India Institute of Spice Research (IISR), that lays down a package of practices for sustainable spice production. In India, the major challenges confronted by spice farmers are climate change, adulteration, and crop diseases. To combat these challenges, key players are developing cutting edge technologies that are simpler, more cost-effective, and farmer-friendly.

These developments include the adoption of biotechnological approaches involving microbial, such as hyper parasites and plant-growth-promoting rhizobacteria (PGPR)-coated seeds, which slows the growth of crop disease, extends its shelf life, and improves the overall yield. DNA barcoding is another molecular technology that helps to detect adulterants in spice products, like black pepper powder, cinnamon, nutmeg, and turmeric. This technique allows the identification of plant materials at the species level, by sequencing short stretches of standardized gene sequences in an easy, rapid, and accurate manner. The variability of the gene sequence is analyzed to determine a unique ‘barcode’ for each species. Apart from this, owing to the medicinal and skincare properties of spices, manufacturers are consistently investing in research and development (R&D) activities to introduce relevant products and expand the use of spices across all sectors, including food and beverage (F&B), pharmaceutical, and cosmetics. In addition to this, market players are also launching new variations of spices, such as blended and gourmet, made from international spice blends that cater to the urban consumers. Manufacturers are also undertaking efforts to ramp up their marketing strategies by leveraging digital platforms. They are collaborating with several food bloggers and fashion influencers to educate the consumers and make do-it-yourself (DIY) projects showcasing their products. Looking forward, IMARC Group expects the market to reach INR 298,909 Crores by 2028, exhibiting a growth rate (CAGR) of 10.8% during 2023-2028.

Aachi Spices & Foods Pvt Ltd

Establishment:?1995
Headquarter: Tamil Nadu
Website:?https://www.aachigroup.com

Aachi Spices and Foods is owned by the Aachi Group, which manufactures packaged food products, including powdered spices, pickles, snacks, and ready to cook recipes. Other division of the group includes Aachi Masala Foods and Aachi Special Foods. The company through its name, Aachi, which translates to grandmother in Tamil, strategically placed their products as the one that provides the same comfort as home cooked food. Apart from this, Aachi is dedicated to providing customers with the finest, high-quality products that are hygienically prepared and competitively priced. The success of the company can also be attributed to strong resources and marketing network, continuous market analysis and surveying, and upgradation of products as per international standards.

Badshah Masala

Establishment:?1958
Headquarter: Mumbai
Website:?https://badshahmasala.com

Badshah Masala, managed by Jhaveri Industries, is one of the leading manufacturers, distributors, and exporters of ground spices and spice blends. The company provides three categories of spices: spice blends, ground spices, and asafoetida. Badshah Masala also holds the patent of Rajwadi Garam Masala and Kamal Tea Masala products. Other than this, it supplies its products worldwide, including the United States, Middle East, South Africa, Singapore, New Zealand, Israel, and the United Kingdom. Badshah Masala is also known for its strong marketing strategies and campaigning efforts, which are extensively popular among the masses.

Eastern Condiments Private Limited

Establishment:?1983
Headquarter: Kerala
Website:?https://eastern.in

Eastern Condiments is involved in the manufacturing and marketing of masala blends, ready-to-use spices, pickles, and rice powders. Reputed for delivering the best quality spices with exquisite aroma and taste, the company exports its products globally including the United States, Europe, Malaysia, Singapore, Australia, Yemen, and the United Kingdom. In 2020, Norwegian conglomerates Orkla, which owns Mavalli Tiffin Rooms (MTR) Foods, bought a majority stake of the company, thereby jointly owning the company with the Meeran Family.

Everest Food Products Private Limited

Establishment:?1981
Headquarter: Mumbai
Website:?http://www.everestspices.com

Everest Food Products Pvt. Ltd. is a manufacturer, distributor, and exporter of ground spices and spice mixtures. It offers more than 45 pure and blended spice variants that can be divided into vegetarian, non-vegetarian, asafoetida, and exotic range. Given the diversity of Indian culture, the company is aiming to introduce products that cater to evolving consumer tastes. They are researching into India’s culinary history and using innovative technologies to carefully select the finest produce of spices from all over the country. Apart from this, Everest has developed a highly efficient cost and freight (C&F) agent-distributor-retail-consumer distribution model to deliver fresh, hygienic, and quality produce across the globe.

Mahashian Di Hatti Private Limited

Establishment:?1919
Headquarter: New Delhi
Website:?https://mdhspices.com

Mahashian Di Hatti Ltd (MDH) is one of the leading manufacturer and exporter of Indian spices, ground spices, and spice mixtures. It offers a range of 62 products available in over 150 different packaging. They include ground and blended spices that are free of preservatives, such as deegi mirch, chana masala, chunky chaat masala, meat masala, kitchen king, rajah masala, and other unique traditional blends of spices for other vegetables. The company has set up five state-of-the-art plants across the country that are equipped with fully automatic machines to meet the growing demand for spices and maintain a uniform taste and quality. Besides this, MDH is known for well-established supply-chains and strong marketing strategies. For instance, the special appearances of Dharampal Gulati, the owner of the brand in most of the commercials and promotions, along with the catchy tagline ‘Asli Masale Sach Sach- MDH’ helped the brand to have a strong recall in the minds of the people. In addition to this, MDH Masala is actively involved in charitable and social causes and maintains the Mahashay Chuni Lal Trust, which is responsible for building several hospitals and schools to benefit the needy people.

MTR Foods Pvt Ltd

Establishment:?1976
Headquarter: Karnataka
Website:?https://www.mtrfoods.com

MTR Foods Pvt. Ltd., a subsidiary of Norwegian conglomerate Orkla, manufacturers processed food products. It offers soups, spice powders, frozen foods, masalas, and instant snack mixes. MTR exports its products worldwide, including the United States, New Zealand, Singapore, United Kingdom, Malaysia, United Arab Emirates, and Oman. Amongst these, the company markets spices in the United Kingdom through a British company called Centura Foods. MTR Foods believe in providing quality and authenticity in cuisines by blending entrepreneurship models with the essence of Indian food originalities. This is offering the organization with a competitive edge in the market.

Patanjali Ayurved Limited

Establishment:?2006
Headquarter: Haridwar
Website:?https://www.patanjaliayurved.net

Patanjali Ayurved Limited, founded by Baba Ramdev and Acharya Balkrishna, is a consumer goods company that produces quality herbal products. It markets its products in the categories of personal care, cosmetics, medicines, and natural food products, such as spices and instant snacks. They have excellent expertise, manufacturing facilities, and research-based laboratories for the preparation of herbal minerals, organic synthesis, toxicological testing, and biological screening. To monitor the quality of their spices, Patanjali, along with Divya Yog Mandir Trust and Yog Peeth grow many endangered herbs on their farmland. They rigorously follow the Good Manufacturing Practices (GMP) and Total Quality Management (TQM) in the plant to follow sustainable cultivation methods and prepare uniform levels of batch-to-batch consistency.

About IMARC Group:?IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the?India spices market,?which has enabled clients to set up and expand their businesses successfully. Some of the company’s offerings include:??? 

• Market Research
• Plant setup
• Plant Expansion
• Marketing and sales
• Procurement and Distribution
• Innovation and Product Development