Top 4 Toys Companies in India


Top 4 Toys Companies in India

The Indian toys market reached a value of US$ 1.7 Billion in 2023. As per the analysis by IMARC Group, the top toys companies are focusing on developing a variety of toys. The toys market in India is being driven by a variety of factors. One of the primary factors is the increasing population, which has resulted in a higher demand for toys. Another important factor is the rise in income levels, which has allowed individuals to spend more money on toys. Additionally, people are becoming more aware of the benefits of toys in developing children's cognitive abilities, contributing to the market's growth. Modern and electronic toys are gaining popularity in India as consumers shift away from traditional toys. This shift is strengthening the market growth. Furthermore, there is a growing demand for sensory toys for children with special needs, which is also driving the market in the country. Manufacturers use advanced technology and machinery to produce innovative toys, creating a positive market outlook. The expansion of organized distribution channels and the proliferation of the e-commerce industry are offering a favorable market outlook in the country. Consumers can now use doorstep delivery, exciting offers, and secured payment methods. These factors have contributed to the growth of the market. Additionally, the rising sales of smartphones, laptops, and personal computers and the increasing influence of social media are propelling the market growth. Consumers can access toy information more easily than ever, driving demand nationwide. Looking forward, the market value is expected to reach US$ 4.4 Billion by 2032, growing at a CAGR of 10.6% during 2024-2032.

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List of Top Companies Operating in the Toys Industry in India:

The global India toys market has several major players, including Funskool, Lego, Mattel, and Hasbro. More information about these companies has been provided below.

1. Funskool




Tamil Nadu, India


Funskool is a leading toy manufacturer in India, founded in 1987. The company is known for producing high-quality and innovative toys for children of all ages. Funskool's product portfolio includes games, puzzles, preschool toys, dolls, action figures, and outdoor toys. The company has a strong distribution network in India and exports its products to over 30 countries. Funskool has partnered with global numerous toy brands, such as Hasbro, LEGO, and Takara Tomy. Funskool has won numerous awards for its products and contribution to the Indian toy industry. The company has also been recognized for its commitment to safety and quality, with its toys complying with international safety standards. Funskool is committed to promoting learning and development through play, and its products are designed to engage and stimulate children's minds. Focusing on innovation, quality, and safety, Funskool has become a trusted and beloved brand in India and beyond.

2. Lego




Billund, Denmark


Lego is a popular plastic construction toy brand founded in Denmark in 1932. The name "Lego" is derived from the Danish word "leg godt," which means "play well." Lego toys are designed to be versatile and can be used to create a wide range of structures, from simple buildings to complex machines. The company has a long history of innovation, introducing new elements and themes over the years to keep its toys exciting. Lego sets are now available in various themes, including popular movie franchises like Star Wars and Harry Potter. Lego toys are popular with children and adults and are recognized for their educational value. They encourage creativity, problem-solving, and fine motor skills and teach important concepts like engineering and physics. Lego is also committed to sustainability, using renewable materials and reducing waste in its production processes. The company has pledged to make all its products from sustainable materials by 2030.

3. Mattel




California, United States


Mattel is a multinational toy manufacturing company that produces many toys, including dolls, action figures, board games, and electronic toys. Some of its popular brands include Barbie, Hot Wheels, and Fisher-Price. Mattel is committed to creating toys that inspire creativity, imagination, and learning. The company's products are designed to engage children of all ages and promote positive social and emotional development. The company has partnered with popular entertainment franchises, including Disney, Marvel, and DC Comics, to produce toys based on their characters. In recent years, Mattel has also made efforts to become more sustainable, using eco-friendly materials and reducing waste in its production processes. The company has set a goal to achieve 100% recycled and recyclable materials in the upcoming years. Mattel has a strong global presence, with operations in over 40 countries around the world.

4. Hasbro




Rhode Island, United States


Hasbro is a global toy and board game company founded in 1923 in the United States. The company produces many toys, games, and entertainment products under popular brands, such as Monopoly, Play-Doh, My Little Pony, Transformers, and Nerf. Hasbro's products are designed to provide entertainment and learning opportunities for children and adults of all ages. The company strongly focuses on innovation, developing new products, and expanding its brands to keep up with changing trends and interests. In addition to its toy and game products, Hasbro has expanded into other areas, such as digital media and entertainment, as well. The company has created movies and television shows based on popular brands, including the Transformers and My Little Pony franchises. Hasbro is committed to sustainability, using eco-friendly materials in its products and packaging and reducing waste in its production processes.

About Author:

Shree Basu

Senior Content Writer at IMARC Services Private Limited

Shree Basu is an experienced content writer with a passion for researching about diverse markets, ranging from technology to chemistry to agriculture. She has around two years of experience in different aspects of market research and has worked with multiple startups and enterprises in the B2B, B2C, and retail industries. In her free time, Shree enjoys reading, feeding stray animals, and watching crime documentaries.

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