Top 10 Toys Companies in India

The Indian toys market size reached USD 1.9 Billion in 2024. As per the analysis by IMARC Group, the market is expected to reach USD 4.7 Billion by 2033, exhibiting a growth rate (CAGR) of 10.04% during 2025-2033. The top toy companies are focusing on developing a variety of toys. The toy market in India is being driven by a variety of factors. One of the primary factors is the increasing population, which has resulted in a higher demand for toys. Another important factor is the rise in income levels, which has allowed individuals to spend more money on toys. Additionally, people are becoming more aware of the benefits of toys in developing children's cognitive abilities, contributing to the market's growth. Modern and electronic toys are gaining popularity in India as consumers shift away from traditional toys. This shift is strengthening the market growth.

Furthermore, there is a growing demand for sensory toys for children with special needs, which is also driving the market in the country. Manufacturers use advanced technology and machinery to produce innovative toys, creating a positive market outlook. The expansion of organized distribution channels and the proliferation of the e-commerce industry are offering a favorable market outlook in the country. Consumers can now use doorstep delivery, exciting offers, and secured payment methods. These factors have contributed to the growth of the market. Additionally, the rising sales of smartphones, laptops, and personal computers, and the increasing influence of social media, are propelling the market growth. Consumers can access toy information more easily than ever, driving demand nationwide.

Learn about opportunities, challenges, and trends in the Indian toys market with IMARC’s market research report. Try a free sample today!

List of Top Companies Operating in the India Toys Industry:

The India toys market has several major players including Funskoolindia, Hamleys India, Hasbro, Mattel, Micro Plastics Private Limited, Plastech International Private Limited, Simba Toys India Pvt Ltd., The LEGO Group, Toyzone, and Tripple Ess Toys. More information about these companies has been provided below.

1. Funskoolindia

Funskool is a leading toy manufacturer in India, founded in 1987. The company is known for producing high-quality and innovative toys for children of all ages. Funskool's product portfolio includes games, puzzles, preschool toys, dolls, action figures, and outdoor toys. The company has a strong distribution network in India and exports its products to over 30 countries. Funskool has partnered with global numerous toy brands, such as Hasbro, LEGO, and Takara Tomy. Funskool has won numerous awards for its products and contribution to the Indian toy industry. The company has also been recognized for its commitment to safety and quality, with its toys complying with international safety standards. Funskool is committed to promoting learning and development through play, and its products are designed to engage and stimulate children's minds. Focusing on innovation, quality, and safety, Funskool has become a trusted and beloved brand in India and beyond.

2. Hamleys India

Hamleys India is part of the world’s oldest toy retailer, brought under Reliance Retail. Known for its experiential stores, it blends entertainment and retail, offering toys, games, and collectibles across age groups. Its flagship outlets provide live demonstrations, interactive displays, and theatrical presentations, making toy shopping immersive. The company focuses on curating premium global and in-house brands while ensuring product safety and quality. With stores across major Indian metros and tier-II cities, Hamleys has built a strong presence in malls and high streets. Its customer segment spans children, parents, and families seeking unique retail experiences rather than conventional toy purchases.

3. Hasbro

Hasbro is a global toy and board game company founded in 1923 in the United States. The company produces many toys, games, and entertainment products under popular brands, such as Monopoly, Play-Doh, My Little Pony, Transformers, and Nerf. Hasbro's products are designed to provide entertainment and learning opportunities for children and adults of all ages. The company strongly focuses on innovation, developing new products, and expanding its brands to keep up with changing trends and interests. In addition to its toy and game products, Hasbro has expanded into other areas, such as digital media and entertainment, as well. The company has created movies and television shows based on popular brands, including the Transformers and My Little Pony franchises. Hasbro is committed to sustainability, using eco-friendly materials in its products and packaging and reducing waste in its production processes.

4. Mattel

Mattel is a multinational toy manufacturing company that produces many toys, including dolls, action figures, board games, and electronic toys. Some of its popular brands include Barbie, Hot Wheels, and Fisher-Price. Mattel is committed to creating toys that inspire creativity, imagination, and learning. The company's products are designed to engage children of all ages and promote positive social and emotional development. The company has partnered with popular entertainment franchises, including Disney, Marvel, and DC Comics, to produce toys based on their characters. In recent years, Mattel has also made efforts to become more sustainable, using eco-friendly materials and reducing waste in its production processes. The company has set a goal to achieve 100% recycled and recyclable materials in the upcoming years. Mattel has a strong global presence, with operations in over 40 countries around the world.

5. Micro Plastics Private Limited

Micro Plastics Private Limited is one of India’s largest contract manufacturers for global toy companies, specializing in high-precision plastic components and finished toys. Its business model revolves around OEM partnerships, providing end-to-end solutions from design to production. The company focuses on injection molding technology and scalable production capabilities, serving international clients. Known for its strong engineering and quality control systems, it supports sustainable operations with waste reduction practices. With facilities in Bengaluru and other hubs, Micro Plastics supplies to top toy brands worldwide while also addressing the Indian market indirectly. Its customer segments include multinational toy companies and export markets.

6. Plastech International Private Limited

Plastech International Private Limited is an Indian toy and plastic products manufacturer, engaged in producing safe, durable, and affordable play solutions. Its business focus is on molded toys and plastic goods that serve both mass and niche categories. The company has developed expertise in precision molding and customized product development, catering to diverse client needs. Technology strengths lie in modern production machinery and adherence to global safety standards. Plastech is also exploring sustainable material usage to align with eco-friendly initiatives. With a strong presence in India’s wholesale and retail markets, its customer base includes children in middle-income households and institutional buyers.

7. Simba Toys India Pvt Ltd.

Simba Toys India operates as part of the German Simba Dickie Group, bringing a wide range of international toys to Indian consumers. Its portfolio spans dolls, vehicles, games, and licensed merchandise from well-known global franchises. The company’s strategy focuses on combining international quality with local market access. It leverages innovation in toy design and interactive play while maintaining strong safety standards. In India, Simba Toys has built distribution through large toy stores, e-commerce platforms, and malls, reaching urban families and premium buyers. Its customer segments include children from preschool to early teens and parents looking for branded, imported toy options.

8. The LEGO Group

Lego is a popular plastic construction toy brand founded in Denmark in 1932. The name "Lego" is derived from the Danish word "leg godt," which means "play well." Lego toys are designed to be versatile and can be used to create a wide range of structures, from simple buildings to complex machines. The company has a long history of innovation, introducing new elements and themes over the years to keep its toys exciting. Lego sets are now available in various themes, including popular movie franchises like Star Wars and Harry Potter. Lego toys are popular with children and adults and are recognized for their educational value. They encourage creativity, problem-solving, and fine motor skills and teach important concepts like engineering and physics. Lego is also committed to sustainability, using renewable materials and reducing waste in its production processes. The company has pledged to make all its products from sustainable materials by 2030.

9. Toyzone

Toyzone is an Indian toy brand known for offering affordable, safe, and innovative toys tailored for local families. Its business focuses on manufacturing plastic and battery-operated toys that combine entertainment with developmental value. The company invests in BIS-compliant manufacturing processes and prioritizes child safety. Technology strengths include efficient mass production and product designs aligned with Indian preferences. Toyzone’s product line covers action figures, dolls, educational toys, and outdoor play items. With distribution across retail stores and a strong presence in online marketplaces, it serves middle-class households in metros and smaller towns. Its customer base largely includes price-sensitive but quality-oriented buyers.

10. Tripple Ess Toys

Tripple Ess Toys is an Indian manufacturer specializing in creating durable, value-driven toys for the domestic market. Its business revolves around producing molded plastic toys and ride-ons, designed for affordability and safety. The company emphasizes adherence to Indian quality certifications and child-safe materials. Key strengths include scalable production, product customization, and a deep understanding of local consumer needs. Tripple Ess serves diverse segments, from toddlers to young children, with a portfolio including vehicles, educational toys, and novelty items. Its India presence spans wholesalers, retail networks, and e-commerce channels, focusing on families seeking reliable yet reasonably priced play products.
 

Get an inside look at the India toys market with exclusive insights, including:

• CAGR projections during the 2025-2033 forecast period.
• In-depth information on the factors that will fuel the India toys market growth in the next five years.
• Precise predictions regarding upcoming trends and potential changes in consumer behavior.
• Analysis of the India toys industry's expansion at the regional and global level.
• A thorough review of the market's competitive landscape and detailed information on key players.
• Detailed explanations of the challenges that could impede the growth of the India toys market.

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