The Japan lingerie market is projected to exhibit a growth rate (CAGR) of 8.1% during 2023-2028. The rising influence of media and marketing, the proliferation of e-commerce platforms offering a wide range of products at affordable price points, shifting perceptions of body image, and increasing body positivity, and innovations in fabric technology represent some of the key factors driving the market.
Lingerie refers to a category of intimate apparel that is designed to be worn beneath outer clothing, often for aesthetic, comfort, or functional purposes. It encompasses a diverse range of undergarments, typically crafted from delicate fabrics, such as lace, satin, silk, and mesh. Lingerie serves as both a practical foundation garment and a form of personal expression, reflecting individual styles and preferences. This attire includes various pieces, such as bras, panties, camisoles, corsets, teddies, and garter belts. Lingerie is designed with attention to detail, featuring intricate embellishments, decorative trims, and varying degrees of coverage to cater to diverse tastes. While lingerie often aims to enhance body confidence and celebrate femininity, it is also worn for special occasions to evoke feelings of allure and sensuality.
Japan Lingerie Market Trends:
The evolving fashion trend represents one of the key factors driving the growth of the market across Japan. Japan is known for its fashion-forward culture, with consumers keenly following trends and seeking stylish attire which is acting as a major growth-inducing factor. Lingerie is no exception, as consumers look for designs that reflect the latest fashion trends and offer a sense of individuality which is contributing to the growth of the market. The market is also driven by innovations in fabric technology, comfort-enhancing features, and functional designs. In line with this, consumers value products that blend fashion with innovative features that enhance wearability and longevity which is further boosting the growth of the market. Shifting perceptions of body image and increasing body positivity are influencing consumer expectations, which is driving the market growth. Brands that offer diverse sizing and representation resonate with consumers seeking lingerie that caters to their individual body types, which fosters inclusivity and self-confidence, thus fueling the growth of the market. The rise of e-commerce platforms is transforming lingerie shopping, which enables consumers to explore a wide array of options from the comfort of their homes which is boosting the market. E-commerce enhances accessibility and choice, which is driving demand for a diverse range of lingerie products. In addition to this, the increasing awareness about the importance of proper fit and comfort is leading to informed purchasing decisions. The increasing spending power of women is driving the growth of the market. Apart from this, media platforms and marketing campaigns play a pivotal role in shaping consumer perceptions and driving trends. Influential advertising, endorsements, and social media campaigns are influencing purchasing decisions and brand loyalty, which is creating a positive outlook for the market across the country.
Japan Lingerie Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Japan lingerie market report, along with forecasts at the country level for 2023-2028. Our report has categorized the market based on product type, material, price range, and distribution channel.
Product Type Insights:
- Knickers or Panties
The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.
A detailed breakup and analysis of the market based on the material has also been provided in the report. This includes cotton, silk, satin, nylon, and others.
Price Range Insights:
A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes economy and premium.
Distribution Channel Insights:
- Mass Merchandizers
- Specialized Stores
- Online Stores
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.
- Kanto Region
- Kinki Region
- Central/ Chubu Region
- Kyushu-Okinawa Region
- Tohoku Region
- Chugoku Region
- Hokkaido Region
- Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include the Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.
The report has also provided a comprehensive analysis of the competitive landscape in the Japan lingerie market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Japan Lingerie Market Report Coverage:
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Product Type
- Price Range
- Distribution Channel
|Product Types Covered
||Brassiere, Knickers or Panties, Shapewear, Others
||Cotton, Silk, Satin, Nylon, Others
|Price Ranges Covered
|Distribution Channels Covered
||Mass Merchandizers, Specialized Stores, Online Stores, Others
||Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the Japan lingerie market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan lingerie market?
- What is the breakup of the Japan lingerie market on the basis of product type?
- What is the breakup of the Japan lingerie market on the basis of the material?
- What is the breakup of the Japan lingerie market on the basis of price range?
- What is the breakup of the Japan lingerie market on the basis of distribution channel?
- What are the various stages in the value chain of the Japan lingerie market?
- What are the key driving factors and challenges in the Japan lingerie market?
- What is the structure of the Japan lingerie market and who are the key players?
- What is the degree of competition in the Japan lingerie market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan lingerie market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the Japan lingerie market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan lingerie industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.