Market Overview:

The Japan oral hygiene market is expected to exhibit moderate growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Oral hygiene is the process of keeping the mouth, gums, and teeth healthy. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing a healthy oral hygiene regime reduces bad breath and tooth sensitivity, lowers healthcare costs, and prevents the development of serious dental ailments. Along with these practices, dentists and orthodontists offer various services that help in maintaining dental hygiene and treat several diseases, such as toothache, periodontal disease, gingivitis, tooth decay, oral cancer, plaque, and halitosis. 

The Japan oral hygiene market is majorly being driven by the rising prevalence of dental caries, periodontal diseases, and oral cancer. This can be attributed to changing dietary practices, high smoking rates, and the increasing consumption of processed food products in the country. In addition to this, rising awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. Furthermore, consumers are increasingly shifting toward premium oral care products formulated with natural ingredients and whitening properties. This shift has prompted key players to launch multifunctional products integrated with smart technologies, which is catalyzing the market growth. Other factors, including the adoption of aggressive promotional activities by vendors, the thriving e-commerce industry, and increasing customizations depending on particular needs of consumers, are positively influencing the market growth across the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Japan oral hygiene market report, along with forecasts for growth at the country and regional level from 2021-2026. Our report has categorized the market based on product, distribution channel and application.

Breakup by Product:

• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others
   

Breakup by Application:

• Adults
• Kids
• Infants
   

Breakup by Region:

• Kanto Region
• Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the Japan oral hygiene market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan oral hygiene market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the application?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Japan oral hygiene market and who are the key players?
• What is the degree of competition in the industry?