The North America floral gifting market has witnessed continuous growth during 2015-2020. Floral gifting refers to the act of presenting flowers as gifts on several occasions, such as birthdays, Valentine's Day, Mother's Day, Christmas, etc. It generally includes single flower, mono-bunches, mixed bouquets, customized flower arrangements, etc. Floral gifting is considered to be an effective way of portraying and communicating various emotions related to affection, appreciation, sympathy, or apologies. In North America, the growth of the floral gifting market can be primarily attributed to the rising consumer inclination towards customized gifting options based on a particular occasion.
The increasing penetration of e-commerce platforms, along with the growing number of software-based mobile applications for floral gifting, is augmenting the market growth in the region. Several traditional floral vendors in North America are shifting their business operations from conventional brick-and-mortar stores over to online platforms for targeting a larger consumer base. In line with this, the rising prominence of online floral gifting services based on convenient check-outs, eccentric preview of flower arrangements using virtual reality or 3D, customized designs, free gift cards, mobile coupons, subscriptions, etc., is also driving the market. Additionally, the floral gifting vendors in the region are increasingly adopting on-demand floral production methods for reducing the losses related to stock wastage and fluctuating customer demand. Furthermore, the growing emphasis on increasing profitability via vertical farming of flowers in confined spaces is also driving the market growth in North America. Apart from this, the emerging trend of farm-to-table, that involves direct sourcing of locally grown flowers for gifting purposes, has gained immense popularity in comparison to the extravagant and intricate bouquet flowers. In the coming years, the growing adoption of infused-water capsules in floral bouquets for longer freshness and shelf life will also drive the growth of the North America floral gifting market. Looking forward, IMARC Group expects the North America floral gifting market to continue its moderate growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the North America floral gifting market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, gifting type, occasion and distribution channel.
Breakup by Product Type:
Breakup by Gifting Type:
Breakup by Occasion:
Breakup by Distribution Channel:
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the key players being 1-800-Flowers.com, Inc., Avas Flowers, Bloomex, BloomNation, Inc., Blooms Today (Flowers Today, Inc.), Farmgirl Flowers, Inc., FloraQueen Flowering the World S.L., Flowerbud.com (Stargazer Barn), From You Flowers, LLC, Florists' Transworld Delivery (FTD), LLC, Gotham Florist, H.Bloom, Just Flowers, Inc., KaBloom.com, Ltd., Teleflora (The Wonderful Company), The Bouqs Company, UrbanStems, Inc., and Venus ET Fleur.
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