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North America Floral Gifting Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The North America floral gifting market has witnessed continuous growth during 2015-2020. Floral gifting refers to the act of presenting flowers as gifts on several occasions, such as birthdays, Valentine's Day, Mother's Day, Christmas, etc. It generally includes single flower, mono-bunches, mixed bouquets, customized flower arrangements, etc. Floral gifting is considered to be an effective way of portraying and communicating various emotions related to affection, appreciation, sympathy, or apologies. In North America, the growth of the floral gifting market can be primarily attributed to the rising consumer inclination towards customized gifting options based on a particular occasion.

The increasing penetration of e-commerce platforms, along with the growing number of software-based mobile applications for floral gifting, is augmenting the market growth in the region. Several traditional floral vendors in North America are shifting their business operations from conventional brick-and-mortar stores over to online platforms for targeting a larger consumer base. In line with this, the rising prominence of online floral gifting services based on convenient check-outs, eccentric preview of flower arrangements using virtual reality or 3D, customized designs, free gift cards, mobile coupons, subscriptions, etc., is also driving the market. Additionally, the floral gifting vendors in the region are increasingly adopting on-demand floral production methods for reducing the losses related to stock wastage and fluctuating customer demand. Furthermore, the growing emphasis on increasing profitability via vertical farming of flowers in confined spaces is also driving the market growth in North America. Apart from this, the emerging trend of farm-to-table, that involves direct sourcing of locally grown flowers for gifting purposes, has gained immense popularity in comparison to the extravagant and intricate bouquet flowers. In the coming years, the growing adoption of infused-water capsules in floral bouquets for longer freshness and shelf life will also drive the growth of the North America floral gifting market. Looking forward, IMARC Group expects the North America floral gifting market to continue its moderate growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America floral gifting market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, gifting type, occasion and distribution channel.

Breakup by Product Type:

  • Single Flowers
  • Bouquets
    • Mono Flower Bouquets
    • Mixed Flower Bouquets
       

Breakup by Gifting Type:

  • Personal
  • Corporate
     

Breakup by Occasion:

  • Birthday
  • Anniversary
  • Festive
  • Sympathy
  • Others
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Independent Retailers
  • Departmental Stores
  • Online Channels
  • Others
     

Breakup by Country:

  • United States
  • Canada
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being 1-800-Flowers.com, Inc., Avas Flowers, Bloomex, BloomNation, Inc., Blooms Today (Flowers Today, Inc.), Farmgirl Flowers, Inc., FloraQueen Flowering the World S.L., Flowerbud.com (Stargazer Barn), From You Flowers, LLC, Florists' Transworld Delivery (FTD), LLC, Gotham Florist, H.Bloom, Just Flowers, Inc., KaBloom.com, Ltd., Teleflora (The Wonderful Company), The Bouqs Company, UrbanStems, Inc., and Venus ET Fleur.

Key Questions Answered in This Report:

  • How has the North America floral gifting market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the North America floral gifting market?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the gifting type?
  • What is the breakup of the market based on the occasion?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the country?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the North America floral gifting market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    North America Floral Gifting Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Single Flowers
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Bouquets
        6.2.1   Mono Flower Bouquets 
            6.2.1.1 Market Trends
            6.2.1.2 Market Forecast
        6.2.2   Mixed Flower Bouquets
            6.2.2.1 Market Trends
            6.2.2.2 Market Forecast
7    Market Breakup by Gifting Type
    7.1    Personal 
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Corporate
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Occasion
    8.1    Birthday
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Anniversary
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Festive
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Sympathy
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Independent Retailers
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Departmental Stores
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Online Channels
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Market Breakup by Country
    10.1    United States 
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Canada
        10.2.1 Market Trends
        10.2.2 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    1-800-Flowers.com, Inc.
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio 
        14.3.2    Avas Flowers
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio 
        14.3.3    Bloomex
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio 
        14.3.4    BloomNation, Inc.
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
        14.3.5    Blooms Today (Flowers Today, Inc.)
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio 
        14.3.6    Farmgirl Flowers, Inc.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio 
        14.3.7    FloraQueen Flowering the World S.L.
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio 
        14.3.8    Flowerbud.com (Stargazer Barn)
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio 
        14.3.9    From You Flowers LLC 
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio 
        14.3.10    Florists' Transworld Delivery (FTD), LLC
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio 
        14.3.11    Gotham Florist
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio 
        14.3.12    H.Bloom
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio 
        14.3.13    Just Flowers, Inc.
           14.3.13.1 Company Overview
           14.3.13.2 Product Portfolio 
        14.3.14    KaBloom.com, Ltd.
           14.3.14.1 Company Overview
           14.3.14.2 Product Portfolio 
        14.3.15    Teleflora (The Wonderful Company)
           14.3.15.1 Company Overview
           14.3.15.2 Product Portfolio 
        14.3.16    The Bouqs Company 
           14.3.16.1 Company Overview
           14.3.16.2 Product Portfolio
        14.3.17    UrbanStems, Inc.
           14.3.17.1 Company Overview
           14.3.17.2 Product Portfolio
        14.3.18    Venus ET Fleur
           14.3.18.1 Company Overview
           14.3.18.2 Product Portfolio

List of Figures

Figure 1: North America: Floral Gifting Market: Major Drivers and Challenges
Figure 2: North America: Floral Gifting Market: Sales Value (in Million US$), 2015-2020
Figure 3: North America: Floral Gifting Market: Breakup by Product Type (in %), 2020
Figure 4: North America: Floral Gifting Market: Breakup by Gifting Type (in %), 2020
Figure 5: North America: Floral Gifting Market: Breakup by Occasion (in %), 2020
Figure 6: North America: Floral Gifting Market: Breakup by Distribution Channel (in %), 2020
Figure 7: North America: Floral Gifting Market: Breakup by Country (in %), 2020
Figure 8: North America: Floral Gifting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: North America: Floral Gifting (Single Flowers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: North America: Floral Gifting (Single Flowers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: North America: Floral Gifting (Bouquets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: North America: Floral Gifting (Bouquets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: North America: Floral Gifting (Mono Flower Bouquets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: North America: Floral Gifting (Mono Flower Bouquets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: North America: Floral Gifting (Mixed Flower Bouquets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: North America: Floral Gifting (Mixed Flower Bouquets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: North America: Floral Gifting (Personal) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: North America: Floral Gifting (Personal) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: North America: Floral Gifting (Corporate) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: North America: Floral Gifting (Corporate) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: North America: Floral Gifting (Birthday) Ma2rket: Sales Value (in Million US$), 2015 & 2020
Figure 22: North America: Floral Gifting (Birthday) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: North America: Floral Gifting (Anniversary) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: North America: Floral Gifting (Anniversary) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: North America: Floral Gifting (Festive) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: North America: Floral Gifting (Festive) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: North America: Floral Gifting (Sympathy) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: North America: Floral Gifting (Sympathy) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: North America: Floral Gifting (Other Occasions) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: North America: Floral Gifting (Other Occasions) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: North America: Floral Gifting (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: North America: Floral Gifting (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: North America: Floral Gifting (Independent Retailers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: North America: Floral Gifting (Independent Retailers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: North America: Floral Gifting (Departmental Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: North America: Floral Gifting (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: North America: Floral Gifting (Online Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: North America: Floral Gifting (Online Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: North America: Floral Gifting (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: North America: Floral Gifting (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: United States: Floral Gifting Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: United States: Floral Gifting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Canada: Floral Gifting Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Canada: Floral Gifting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: North America: Floral Gifting Industry: SWOT Analysis
Figure 46: North America: Floral Gifting Industry: Value Chain Analysis
Figure 47: North America: Floral Gifting Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Floral Gifting Market: Key Industry Highlights, 2020 and 2026
Table 2: North America: Floral Gifting Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: North America: Floral Gifting Market Forecast: Breakup by Gifting Type (in Million US$), 2021-2026
Table 4: North America: Floral Gifting Market Forecast: Breakup by Occasion (in Million US$), 2021-2026
Table 5: North America: Floral Gifting Market Forecast: Breakup Distribution Channel (in Million US$), 2021-2026
Table 6: North America: Floral Gifting Market Forecast: Breakup by Country (in Million US$), 2021-2026
Table 7: North America: Floral Gifting Market: Competitive Structure
Table 8: North America: Floral Gifting Market: Key Players

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