Market Overview:

The global personal care electrical appliances market reached a value of US$ 20.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 29.1 Billion by 2027, exhibiting a CAGR of 6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Personal care electrical appliances are various grooming products used for oral and hair care and maintaining personal hygiene. Some of the commonly used appliances include electrical toothbrushes, plaque removers, epilators, shavers, trimmers, hair straightener, curlers and dryers. These devices are available in a wide range of portable, compact-sized and travel-friendly variants and are either electrically or battery operated. In comparison to the traditionally used non-electric variants, these products also offer enhanced convenience to the user and are more cost-effective.

Significant growth in the electronics industry, along with rapid urbanization across the globe, represents one of the key factors creating a positive outlook for the market. Furthermore, changing consumer lifestyles and increasing emphasis on maintaining personal health and hygiene among individuals are also driving the market growth. For instance, male consumers are increasingly becoming inclined toward keeping beards and experimenting with hairstyles, which has further enhanced the demand for shavers and trimmers. Additionally, various product innovations, such as the development of heat- and chemical-free variants that cause minimal or no damage to the hair or skin after prolonged use, are acting as other growth-inducing factors. Product manufacturers are also developing budget-friendly styling and body care products that can be used by the all age-groups. In line with this, rising female workforce participation and their increasing focus on personal well-being are also contributing to the market growth. Other factors, including increasing expenditure capacities of the consumers, along with aggressive promotional activities by manufacturers and the easy products’ availability through online retail channels, are anticipated to drive the market further. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global personal care electrical appliances market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product, type and distribution channel.

Breakup by Product:

• Hair Care Appliances
  • Hair Dryer
  • Hair Straightener
  • Hair Styler
• Hair Removal Appliances
  • Trimmer
  • Power Shaver
  • Epilator
  • Others
• Oral Care Appliances
  • Powered Toothbrush
  • Oral Irrigator
• Others
   

Breakup by Type:

• Electric
• Battery Operated
   

Breakup by Distribution Channel:

• Online
• Offline
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Colgate-Palmolive Company, Conair Corporation, Helen of Troy Limited, Homedics USA LLC (FKA Distributing Co. LLC), Johnson & Johnson, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shanghai POVOS Electric Works Co. Ltd., Shiseido Company Limited and The Procter & Gamble Company.

Report Coverage:

Key Questions Answered in This Report:

• How has the global personal care electrical appliances market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global personal care electrical appliances market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global personal care electrical appliances market and who are the key players?
• What is the degree of competition in the industry?