Top Players in the Superfoods Market

The global superfoods market reached a value of US$ 152.71 Billion in 2021. As per the analysis by the IMARC Group, consumers have become more conscious regarding personal wellbeing, especially during the coronavirus disease (COVID-19) pandemic, and are aiming to proactively improve it through a healthy diet rather than the use of conventional medicines. This has led manufacturers to develop superfoods that include plant botanicals, extracts, natural flavorings, and antioxidant- and nutrient-rich ingredients, which, in turn, is facilitating the rising product demand across the globe. Producers and marketers of superfoods are highlighting this extra ‘healthy’ value in their products with supposed health benefits as a result of its nutritional analysis or overall nutrient density, which is creating lucrative opportunities for the leading companies. Additionally, key players are focusing on creating new strategies to increase the market presence of these products. In order to achieve this, they are launching new products, including organic and certified superfood products, that are being channelized through multiple retail channels, convenience stores, and e-commerce platforms.

To meet the rising need for non-toxic and high nutrition food produced through sustainable practices, key players are incorporating alternative food sources, such as algae, into their superfoods that are rich in vitamin B12, iron, protein, and fiber. For instance, Helga Fine Foods, an Australia-based startup recently introduced its line of snacks made from Chlorella, a freshwater microalga that is considered a vegan superfood. Besides this, restaurants and cafes are creatively adopting superfoods in their menu to adapt to the evolving consumer demand to eat healthy, which, in turn, is aiding their businesses to succeed. Furthermore, there has been a steady surge in the supply of superfoods across different regional and international markets. This, in turn, has prompted manufacturers to keep the supply chain transparent and abide by the product certifications of that particular area, which is acting as another major growth-inducing factor. Looking forward, the market is expected to reach US$ 214.95 Billion by 2027, exhibiting at a CAGR of 5.74% during 2022-2027.

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List of Top 10 Superfood Companies in the World:

Archer Daniels Midland Company 

Establishment: 1902 
Headquarter: Illinois, United States
Website: https://www.adm.com 

ADM is a US-based multinational food processing and commodities trading corporation that procures, processes, and merchandises agricultural goods worldwide. The company’s operations are organized into Ag Services and Oilseeds, Carbohydrate Solutions, and Nutrition business segments. It also provides agricultural storage and transportation services for raw materials, such as ginger, oilseeds, corn, wheat, oats, barley, starch, glucose, citric acid, canola, sunflower seeds, and milo.  

Creative Nature Ltd.

Establishment: 2008
Headquarter: United Kingdom
Website: https://www.creativenaturesuperfoods.co.uk

Creative Nature Ltd., a part of the other food manufacturing industry, is a UK-based premium superfood brand. It offers snacks, baking mixes, and superfoods in innovative packaging that are vegan and ethically produced. In addition to this, Creative nature has a specialist factory and an extensive allergen testing program, which makes it one of the leading experts in the ‘free from’ product range.

Del Monte Pacific Ltd.

Establishment: 1886
Headquarter: Singapore
Website: https://www.delmontepacific.com

Del Monte Pacific (DMP), co-owned by NutriAsia Pacific Ltd. (NPL), is primarily engaged in the production, selling, marketing, and distribution of premium-branded food and beverage products. Its activities are divided into packaged fruit and vegetable, beverage, culinary, and fresh fruit, and other segments. The company’s product portfolio includes pineapple juice, tomato, canned pineapple, tomato ketchup, puree, and culinary products. DMP also produces goods for the foodservice sector that can be packed in customized formats, such as cans, sachets, and dispensers. Some of the organization’s prominent brands include Del Monte, S&W, FieldFresh, Great Lakes, Today’s, College Inn, and Contadina.

Nature’s Superfoods LLP

Establishment: 2010
Headquarter: Singapore
Website: https://organicandwholesale.com

Nature’s Superfoods (NSF), a business unit of Actspand Pte Ltd., is a provider, distributor, wholesaler, and manufacturer of high-quality, natural, organic, and nutrient-rich whole foods. It is one of the first companies in Singapore to introduce superfoods like quinoa and chia. Some of the product categories offered by NSF include energy and stamina, constipation, acne, beauty, immunity, fitness, high blood pressure, acid reflux, fertility, and dermatology. The company has a business-to-consumer (B2C) presence through its e-commerce platforms and growing business-to-business (B2B) marketing strategy with pharmacies, cafes, gyms, and specialty retailers across the country.

Healthy Truth

Establishment: 2014
Headquarter: United States
Website: https://healthytruth.com

Healthy Truth, formerly known as organic living superfoods, is a manufacturer and distributor of clean, organic, plant-based superfood snacks, juices, powders, and bars. The ingredients in these food products are certified gluten-free, raw, keto, and dairy-free. There are two lines of business under the Healthy Truth umbrella, namely Organic Living Superfoods Snacks and HT Performance Recovery.

Nutrisure Limited (Supernutrients)

Establishment: 2007
Headquarter: United Kingdom
Website: https://www.supernutrients.co.uk

Nutrisure Limited (Supernutrients) is one of the leading suppliers of superfoods across Europe. Its line of business includes the retail sale of prepared foods and drinks, such as cacao and acai, for commercial and home use. Nutrisure wholesales these products, along with a line of ayurvedic herbs, under the Naturya and Funktional Foods brand names.

Rhythm Superfoods LLC

Establishment: 2009
Headquarter: United States
Website: https://rhythmfoods.com

Rhythm Superfoods LLC is a natural food brand that produces and supplies health food products, including kale chips, cauliflower bites, carrot sticks, watermelon slices, and broccoli bites. These products are nutrient-dense, inspired, and plant-based snacks that are marketed under the health and wellness business segment. Rhythm Superfoods can be found all over the United States in some of the well-known retail outlets, such as Thrive Market, Safeway, Giant, Publix, Costco, Kroger, and Amazon.com.

Suncore Foods Inc.

Establishment: 2004
Headquarter: United States
Website: https://suncorefoods.com

Suncore Foods Inc. primarily offers superfoods that contain raw and natural ingredients. These include seeds, ayurvedic spices, snacks, and berries. The company is wholeheartedly committed to preserving the organic nature and integrity of the brand, due to which, the team is heavily involved in the development process by tasting, sourcing, and handcrafting each batch.

Sunfood Corporation

Establishment: 1995
Headquarter: United States
Website: https://www.sunfood.com

Sunfood Corporation is a family-owned business that is involved in sourcing, manufacturing and distributing superfoods and other supplements. It primarily offers coconut oil, nuts, potent seeds, cacao, and goji berries under the beauty, digestion, cognition and functioning, energy, immunity, protein, stress management, and sleep product categories. Apart from creating healthy, innovative, and functional products, the company also spreads knowledge on the benefits and science behind superfoods through online platforms.

Superlife Co. Pte. Ltd.

Establishment: 2014
Headquarter: Singapore
Website: https://superlife.co

Superlife is a homegrown brand that is focused on producing healthy food items, such as quinoa snacks, that are high in protein, fat, and fiber. It specializes in the curation of plant-based, effective, and clean beauty products that is supplemented with holistic solutions to help consumers stay lean, slow down aging, and be healthier. Besides this, its food and beverage activities are supported by some of the major companies, such as Harvst, Daily Roast, and KOI Franchise, that is aiding Superlife in expanding its business via effective use of proprietary manufacturing technology.

About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the superfoods market, which has enabled clients to set up and expand their businesses successfully 

Some of the company’s offerings include:

• Market Research
• Plant setup
• Plant Expansion
• Marketing and sales
• Procurement and Distribution
• Innovation and Product Development