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The global superfoods market exhibited moderate growth during 2015-2020. Superfoods refer to nutrient-rich food items that are beneficial for maintaining good health and wellbeing. They contain a high amount of minerals, vitamins, fibers, antioxidants, fatty acids, etc. Superfoods primarily include a wide variety of fruits, vegetables, grains, seeds, herbs, roots, meat, etc. These food items help in maintaining good heart health, boosting immunity, enhancing metabolism, improving energy levels, and reducing the effects of aging. Several superfood ingredients are widely used in various value-added food products. This includes bakery items, breakfast cereals, dairy products, confectioneries, instant food mixes, beverages, and ready-to-eat products.
The growing consumer health consciousness coupled with the increasing awareness towards several nutritional benefits of superfoods is primarily driving the market growth. Moreover, the high prevalence of obesity, diabetes, and heart-related medical ailments, due to sedentary consumer lifestyles is also catalyzing the demand for superfoods. The rising adoption of a balanced diet, particularly among the health-conscious consumers has led to the incorporation of superfoods in everyday meals. Additionally, the increasing levels of urbanization along with the rising demand for ready-to-eat food products have also propelled the demand for superfoods in the food processing industry. The changing consumer inclination from conventional food products towards gluten-free and vegan foods has also led to the emergence of newer product variants. Furthermore, the inclusion of various plant-sourced ingredients such as soybean, flaxseeds, chia seeds, canola, etc., in functional food and beverages is also driving the market. Besides this, the high prevalence of social media trends and numerous celebrity endorsements promoting the benefits of superfoods are also fueling the product demand. Several superfood manufacturers are focusing on the development of clean-label products with prolonged shelf life and easy storage benefits. The rising consumer concerns towards the negative health impact of chemical-based food ingredients is also driving the demand for organic product variants. Apart from this, the increasing adoption of superfood ingredients in the personal care sector for manufacturing shampoos, serums, lotions, body oils, etc., is further catalyzing the market growth. Looking forward, the global superfoods market is expected to grow at a CAGR of around 6% during 2021-2026.
IMARC Group provides an analysis of the key trends in each sub-segment of the global superfoods market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product type, application and distribution channel.
Breakup by Product Type:
Breakup by Application:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation and Superlife Co. Pte. Ltd.
We expect the global superfoods market to exhibit a CAGR of around 6% during 2021-2026.
Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar channels towards online retail stores for the purchase of superfoods to combat the risk of coronavirus infection.
The growing consumer awareness towards numerous benefits of superfoods in maintaining good heart health, boosting immunity, enhancing metabolism, improving energy levels, reducing the effects of aging, etc., is currently driving the global superfoods market.
Based on the product type, the global superfoods market has been segregated into fruits, vegetables, grains & seeds, herbs & roots, meat, and others, where fruits exhibit a clear dominance in the market.
Based on the application, the global superfoods market can be segmented into bakery and confectionery, beverages, supplements, convenience/ready-to-eat foods, and others. Currently, beverages represent the largest segment.
Based on the distribution channel, the global superfoods market has been divided into supermarkets and hypermarkets, convenience stores, specialty stores, independent small grocery stores, online sales, and others. Amongst these, supermarkets and hypermarkets account for the majority of the total market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global superfoods market include Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation, and Superlife Co. Pte. Ltd.
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