Market Overview:
The global superfoods market grew at a CAGR of around 7% during 2014-2019. Superfoods refer to nutrient-rich food items that are beneficial for maintaining good health and wellbeing. They contain a high amount of minerals, vitamins, fibers, antioxidants, fatty acids, etc. Superfoods primarily include a wide variety of fruits, vegetables, grains, seeds, herbs, roots, meat, etc. These food items help in maintaining good heart health, boosting immunity, enhancing metabolism, improving energy levels, and reducing the effects of aging. Several superfood ingredients are widely used in various value-added food products. This includes bakery items, breakfast cereals, dairy products, confectioneries, instant food mixes, beverages, and ready-to-eat products.
The growing consumer health consciousness coupled with the increasing awareness towards several nutritional benefits of superfoods is primarily driving the market growth. Moreover, the high prevalence of obesity, diabetes, and heart-related medical ailments, due to sedentary consumer lifestyles is also catalyzing the demand for superfoods. The rising adoption of a balanced diet, particularly among the health-conscious consumers has led to the incorporation of superfoods in everyday meals. Additionally, the increasing levels of urbanization along with the rising demand for ready-to-eat food products have also propelled the demand for superfoods in the food processing industry. The changing consumer inclination from conventional food products towards gluten-free and vegan foods has also led to the emergence of newer product variants. Furthermore, the inclusion of various plant-sourced ingredients such as soybean, flaxseeds, chia seeds, canola, etc., in functional food and beverages is also driving the market. Besides this, the high prevalence of social media trends and numerous celebrity endorsements promoting the benefits of superfoods are also fueling the product demand. Several superfood manufacturers are focusing on the development of clean-label products with prolonged shelf life and easy storage benefits. The rising consumer concerns towards the negative health impact of chemical-based food ingredients is also driving the demand for organic product variants. Apart from this, the increasing adoption of superfood ingredients in the personal care sector for manufacturing shampoos, serums, lotions, body oils, etc., is further catalyzing the market growth. Looking forward, IMARC Group expects the global superfoods market to grow continuously during the next five years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global superfoods market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, product type, application and distribution channel.
Breakup by Product Type:
- Fruits
- Vegetables
- Grains & Seeds
- Herbs & Roots
- Meat
- Others
Breakup by Application:
- Bakery and Confectionery
- Beverages
- Supplements
- Convenience/Ready-to-Eat Foods
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Independent Small Grocery Stores
- Online Sales
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
- Turkey
- Saudi Arabia
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation and Superlife Co. Pte. Ltd.
Key Questions Answered in This Report
The global superfoods market was worth US$ 139 Billion in 2019.
The increasing awareness about the several nutritional benefits of superfoods is primarily driving the market growth. Besides this, the development of clean-label products with prolonged shelf life and easy storage is also contributing to the market.
One of the significant market trends is the rising adoption of a nutritious and balanced diet, which has led to the incorporation of superfoods in everyday meals.
Due to the spread of the coronavirus disease (COVID-19), the demand for superfoods has increased as they help boost immunity and maintain the health of consumers. However, with the implementation of lockdowns during the pandemic, the production and supply of superfoods have been affected negatively.
The global superfoods market is expected to grow at a CAGR of 5.6% during the forecast period (2020-2025).
Based on the product type, the market has been categorized into fruits, vegetables, grains and seeds, herbs and roots, meat, and others. Fruits represent the most popular product type across the globe.
The market has been classified on the basis of the application into bakery and confectionery, beverages, supplements, convenience/ready-to-eat food, and others. Among these, superfoods are mostly used in beverages.
Based on the distribution channel, the majority of the superfoods are distributed through supermarkets and hypermarkets. Other major distribution channels are convenience stores, specialty stores, independent small grocery stores and online sales.
Region-wise, North America (the United States and Canada) exhibits a clear dominance in the market. Other major regions are Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Russia, Spain and others), Latin America (Brazil, Mexico and others), and Middle East and Africa (Turkey, Saudi Arabia and others).
The leading players operating in the industry are Sunfood Corporation, Superlife Co. Pte. Ltd., Archer-Daniels-Midland Company, Creative Nature Ltd., Del Monte Pacific Ltd., Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Healthy Truth, Nature’s Superfoods LLP, and Navitas LLC.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Superfoods Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Fruits
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Vegetables
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Grains & Seeds
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Herbs & Roots
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Meat
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Application
7.1 Bakery and Confectionery
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Beverages
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Supplements
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Convenience/Ready-to-Eat Food
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Specialty Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Independent Small Grocery Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Online Sales
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Turkey
9.5.1.1 Market Trends
9.5.1.2 Market Forecast
9.5.2 Saudi Arabia
9.5.2.1 Market Trends
9.5.2.2 Market Forecast
9.5.3 Others
9.5.3.1 Market Trends
9.5.3.2 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
11.1 Overview
11.2 Raw Material Procurement
11.3 Manufacturing
11.4 Marketing
11.5 Distribution
11.6 Retail/Export
11.7 End Use
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
13.1 Key Price Indicators
13.2 Price Structure
13.3 Margin Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Archer-Daniels-Midland Company
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Creative Nature Ltd.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Del Monte Pacific Limited
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financial
14.3.4 Healthy Truth
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Nature's Superfoods LLP
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Navitas LLC
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Nutrisure Limited (Supernutrients)
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Rhythm Superfoods LLC
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Suncore Foods Inc.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Sunfood Corporation
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 Superlife Co. Pte. Ltd
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: Superfoods Market: Major Drivers and Challenges
Figure 2: Global: Superfoods Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 4: Global: Superfoods Market: Breakup by Product Type (in %), 2019
Figure 5: Global: Superfoods Market: Breakup by Application (in %), 2019
Figure 6: Global: Superfoods Market: Breakup by Distribution Channel (in %), 2019
Figure 7: Global: Superfoods Market: Breakup by Region (in %), 2019
Figure 8: Global: Superfoods (Fruits) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 9: Global: Superfoods (Fruits) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 10: Global: Superfoods (Vegetables) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 11: Global: Superfoods (Vegetables) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 12: Global: Superfoods (Grains & Seeds) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 13: Global: Superfoods (Grains & Seeds) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 14: Global: Superfoods (Herbs & Roots) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 15: Global: Superfoods (Herbs & Roots) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 16: Global: Superfoods (Meat) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 17: Global: Superfoods (Meat) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 18: Global: Superfoods (Other Product Types) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 19: Global: Superfoods (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 20: Global: Superfoods (Bakery and Confectionery) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 21: Global: Superfoods (Bakery and Confectionery) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 22: Global: Superfoods (Beverages) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 23: Global: Superfoods (Beverages) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 24: Global: Superfoods (Supplements) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 25: Global: Superfoods (Supplements) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 26: Global: Superfoods (Convenience/Ready-to-Eat Foods) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 27: Global: Superfoods (Convenience/Ready-to-Eat Foods) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 28: Global: Superfoods (Other Applications) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 29: Global: Superfoods (Other Applications) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 30: Global: Superfoods (Supermarkets and Hypermarkets) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 31: Global: Superfoods (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 32: Global: Superfoods (Convenience Stores) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 33: Global: Superfoods (Convenience Stores) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 34: Global: Superfoods (Specialty Stores) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 35: Global: Superfoods (Specialty Stores) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 36: Global: Superfoods (Independent Small Grocery Stores) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 37: Global: Superfoods (Independent Small Grocery Stores) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 38: Global: Superfoods (Online Sales) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 39: Global: Superfoods (Online Sales) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 40: Global: Superfoods (Other Distribution Channels) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 41: Global: Superfoods (Other Distribution Channels) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 42: North America: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 43: North America: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 44: United States: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 45: United States: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 46: Canada: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 47: Canada: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 48: Asia Pacific: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 49: Asia Pacific: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 50: China: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 51: China: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 52: Japan: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 53: Japan: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 54: India: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 55: India: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 56: South Korea: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 57: South Korea: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 58: Australia: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 59: Australia: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 60: Indonesia: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 61: Indonesia: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 62: Others: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 63: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 64: Europe: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 65: Europe: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 66: Germany: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 67: Germany: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 68: France: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 69: France: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 70: United Kingdom: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 71: United Kingdom: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 72: Italy: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 73: Italy: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 74: Spain: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 75: Spain: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 76: Russia: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 77: Russia: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 78: Others: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 79: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 80: Latin America: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 81: Latin America: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 82: Brazil: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 83: Brazil: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 84: Mexico: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 85: Mexico: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 86: Others: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 87: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 88: Middle East and Africa: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 89: Middle East and Africa: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 90: Turkey: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 91: Turkey: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 92: Saudi Arabia: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 93: Saudi Arabia: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 94: Others: Superfoods Market: Sales Value (in Billion US$), 2014 & 2019
Figure 95: Others: Superfoods Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 96: Global: Superfoods Industry: SWOT Analysis
Figure 97: Global: Superfoods Industry: Value Chain Analysis
Figure 98: Global: Superfoods Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Superfoods Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Superfoods Market Forecast: Breakup by Product Type (in Billion US$), 2020-2025
Table 3: Global: Superfoods Market Forecast: Breakup by Application (in Billion US$), 2020-2025
Table 4: Global: Superfoods Market Forecast: Breakup by Distribution Channel (in Billion US$), 2020-2025
Table 5: Global: Superfoods Market Forecast: Breakup by Region (in Billion US$), 2020-2025
Table 6: Global: Superfoods Market: Competitive Structure
Table 7: Global: Superfoods Market: Key Players