Market Overview:

The global superfoods market reached a value of US$ 152.71 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 214.95 Billion by 2027, exhibiting a CAGR of 5.74% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are mentioned in the report as a major market contributor.

Superfoods are nutrient-rich edible items that aid in maintaining the overall health and wellbeing of individuals and preventing the risk of developing life-threatening diseases. They contain a substantial amount of vitamins, essential fatty acids, fibers, antioxidants, and minerals that promote the healthy growth of skin, nails, and hair. They also help make bones and muscles stronger, enhance metabolism, boost immunity, improve energy level and digestion, and reduce the effects of aging. As a result, superfoods are extensively used in preparing value-added food products, such as bakery items, instant food mixes, dairy goods, confectioneries, beverages and breakfast cereals.

The rising prevalence of diabetes, obesity, and heart-related medical ailments due to sedentary lifestyles and unhealthy dietary patterns represents one of the key factors positively influencing the market. In addition, the growing health consciousness among the individuals, coupled with the increasing awareness about the benefits of a healthy and nutritious diet, is primarily driving the sales of superfoods. Besides this, the rapid urbanization and busy schedules are increasing the demand for RTE food products, which, in turn, is propelling the market growth. Additionally, the rising obesity rate globally is leading to the widespread adoption of superfoods with high nutrient content and less calorie count. Moreover, the growing consumer inclination towards gluten-free and vegan food items are offering lucrative growth opportunities to manufacturers. Furthermore, the increasing influence of social media and rising investments in celebrity endorsements by industry players are driving the market. Moreover, the increasing adoption of superfood ingredients in the personal care sector for manufacturing shampoos, serums, lotions, and body oils is anticipated to stimulate market growth.

Key Market Segmentation:

IMARC Group provides a detailed analysis of the key trends in each sub-segment of the global superfoods market report, along with forecasts for growth at the global and regional level from 2022-2027. Our report has categorized the market based on product type, application and distribution channel.

Breakup by Product Type:

• Fruits
• Vegetables
• Grains & Seeds
• Herbs & Roots
• Meat
• Others

Fruits currently dominate the market on account of their high nutritional significance.

Breakup by Application:

• Bakery and Confectionery
• Beverages
• Supplements
• Convenience/Ready-to-Eat Foods
• Others

At present, beverages exhibit a clear dominance in the market as they provide essential hydration for the body.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Independent Small Grocery Stores
• Online Sales
• Others

Presently, supermarkets and hypermarkets hold the majority of the market share as they provide a wide assortment of goods at lower prices.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Others

North America holds the leading position in the market due to increasing health consciousness among the masses.

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the top superfoods companies being ADM Group, Creative Nature Ltd., Nutriasia Pacific Ltd, Healthy Truth, Nature's Superfoods LLP, Navitas LLC, Nutrisure ltd T/A Supernutrients, Rhythm Superfoods, LLC, Suncore Foods Inc, Sunfood Corporation, and Superlife Co. Pte. Ltd.

Report Coverage: