The global superfoods market exhibited moderate growth during 2015-2020. Superfoods refer to nutrient-rich food items that are beneficial for maintaining good health and wellbeing. They contain a high amount of minerals, vitamins, fibers, antioxidants, fatty acids, etc. Superfoods primarily include a wide variety of fruits, vegetables, grains, seeds, herbs, roots, meat, etc. These food items help in maintaining good heart health, boosting immunity, enhancing metabolism, improving energy levels, and reducing the effects of aging. Several superfood ingredients are widely used in various value-added food products. This includes bakery items, breakfast cereals, dairy products, confectioneries, instant food mixes, beverages, and ready-to-eat products.
The growing consumer health consciousness coupled with the increasing awareness towards several nutritional benefits of superfoods is primarily driving the market growth. Moreover, the high prevalence of obesity, diabetes, and heart-related medical ailments, due to sedentary consumer lifestyles is also catalyzing the demand for superfoods. The rising adoption of a balanced diet, particularly among the health-conscious consumers has led to the incorporation of superfoods in everyday meals. Additionally, the increasing levels of urbanization along with the rising demand for ready-to-eat food products have also propelled the demand for superfoods in the food processing industry. The changing consumer inclination from conventional food products towards gluten-free and vegan foods has also led to the emergence of newer product variants. Furthermore, the inclusion of various plant-sourced ingredients such as soybean, flaxseeds, chia seeds, canola, etc., in functional food and beverages is also driving the market. Besides this, the high prevalence of social media trends and numerous celebrity endorsements promoting the benefits of superfoods are also fueling the product demand. Several superfood manufacturers are focusing on the development of clean-label products with prolonged shelf life and easy storage benefits. The rising consumer concerns towards the negative health impact of chemical-based food ingredients is also driving the demand for organic product variants. Apart from this, the increasing adoption of superfood ingredients in the personal care sector for manufacturing shampoos, serums, lotions, body oils, etc., is further catalyzing the market growth. Looking forward, the global superfoods market is expected to grow at a CAGR of around 6% during 2021-2026.
IMARC Group provides an analysis of the key trends in each sub-segment of the global superfoods market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product type, application and distribution channel.
Breakup by Product Type:
Breakup by Application:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation and Superlife Co. Pte. Ltd.
The global superfoods market size was valued at US$ 157.40 Billion in 2020.
According to the estimates by IMARC Group, the global superfoods market is expected to witness a CAGR of 5.80% from 2021 to 2026.
The growing consumer awareness towards numerous benefits of superfoods in maintaining good heart health, boosting immunity, enhancing metabolism, improving energy levels, reducing the effects of aging, etc., thereby representing one of the key drivers for the global superfoods market.
Introduction of gluten-free, lactose-free, and vegan product variants represents one of the key trends in the global superfoods market.
Due to the spread of the coronavirus disease (COVID-19), the demand for superfoods has increased as they help boost immunity and maintain the health of consumers. However, with the implementation of lockdowns during the pandemic, the production and supply of superfoods have been affected negatively.
On the basis of the product type, the market has been bifurcated into fruits, vegetables, grains & seeds, herbs & roots, meat, and others. Currently, fruits account for the majority of the market share.
On the basis of the application, the market has been divided into bakery and confectionery, beverages, supplements, convenience/ready-to-eat foods, and others. Among these, beverages represent the largest segment.
On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, specialty stores, independent small grocery stores, online sales, and others. At present, supermarkets and hypermarkets exhibit a clear dominance in the market.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.
The key companies in the global superfoods market are Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation, and Superlife Co. Pte. Ltd.
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