The global superfoods market grew at a CAGR of around 7% during 2014-2019. Superfoods refer to nutrient-rich food items that are beneficial for maintaining good health and wellbeing. They contain a high amount of minerals, vitamins, fibers, antioxidants, fatty acids, etc. Superfoods primarily include a wide variety of fruits, vegetables, grains, seeds, herbs, roots, meat, etc. These food items help in maintaining good heart health, boosting immunity, enhancing metabolism, improving energy levels, and reducing the effects of aging. Several superfood ingredients are widely used in various value-added food products. This includes bakery items, breakfast cereals, dairy products, confectioneries, instant food mixes, beverages, and ready-to-eat products.
The growing consumer health consciousness coupled with the increasing awareness towards several nutritional benefits of superfoods is primarily driving the market growth. Moreover, the high prevalence of obesity, diabetes, and heart-related medical ailments, due to sedentary consumer lifestyles is also catalyzing the demand for superfoods. The rising adoption of a balanced diet, particularly among the health-conscious consumers has led to the incorporation of superfoods in everyday meals. Additionally, the increasing levels of urbanization along with the rising demand for ready-to-eat food products have also propelled the demand for superfoods in the food processing industry. The changing consumer inclination from conventional food products towards gluten-free and vegan foods has also led to the emergence of newer product variants. Furthermore, the inclusion of various plant-sourced ingredients such as soybean, flaxseeds, chia seeds, canola, etc., in functional food and beverages is also driving the market. Besides this, the high prevalence of social media trends and numerous celebrity endorsements promoting the benefits of superfoods are also fueling the product demand. Several superfood manufacturers are focusing on the development of clean-label products with prolonged shelf life and easy storage benefits. The rising consumer concerns towards the negative health impact of chemical-based food ingredients is also driving the demand for organic product variants. Apart from this, the increasing adoption of superfood ingredients in the personal care sector for manufacturing shampoos, serums, lotions, body oils, etc., is further catalyzing the market growth. Looking forward, IMARC Group expects the global superfoods market to grow continuously during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global superfoods market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, product type, application and distribution channel.
Breakup by Product Type:
Breakup by Application:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation and Superlife Co. Pte. Ltd.
The global superfoods market was worth US$ 139 Billion in 2019.
The increasing awareness about the several nutritional benefits of superfoods is primarily driving the market growth. Besides this, the development of clean-label products with prolonged shelf life and easy storage is also contributing to the market.
One of the significant market trends is the rising adoption of a nutritious and balanced diet, which has led to the incorporation of superfoods in everyday meals.
Due to the spread of the coronavirus disease (COVID-19), the demand for superfoods has increased as they help boost immunity and maintain the health of consumers. However, with the implementation of lockdowns during the pandemic, the production and supply of superfoods have been affected negatively.
The global superfoods market is expected to grow at a CAGR of 5.6% during the forecast period (2020-2025).
Based on the product type, the market has been categorized into fruits, vegetables, grains and seeds, herbs and roots, meat, and others. Fruits represent the most popular product type across the globe.
The market has been classified on the basis of the application into bakery and confectionery, beverages, supplements, convenience/ready-to-eat food, and others. Among these, superfoods are mostly used in beverages.
Based on the distribution channel, the majority of the superfoods are distributed through supermarkets and hypermarkets. Other major distribution channels are convenience stores, specialty stores, independent small grocery stores and online sales.
Region-wise, North America (the United States and Canada) exhibits a clear dominance in the market. Other major regions are Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Russia, Spain and others), Latin America (Brazil, Mexico and others), and Middle East and Africa (Turkey, Saudi Arabia and others).
The leading players operating in the industry are Sunfood Corporation, Superlife Co. Pte. Ltd., Archer-Daniels-Midland Company, Creative Nature Ltd., Del Monte Pacific Ltd., Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Healthy Truth, Nature’s Superfoods LLP, and Navitas LLC.
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