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The global superfoods market reached a value of US$ 152.71 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 214.95 Billion by 2027, exhibiting at a CAGR of 5.74% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Superfoods refer to nutrient-rich food items that are beneficial for maintaining good health and wellbeing. They contain a high amount of minerals, vitamins, fibers, antioxidants, fatty acids, etc. Superfoods primarily include a wide variety of fruits, vegetables, grains, seeds, herbs, roots, meat, etc. These food items help in maintaining good heart health, boosting immunity, enhancing metabolism, improving energy levels, and reducing the effects of aging. Several superfood ingredients are widely used in various value-added food products. This includes bakery items, breakfast cereals, dairy products, confectioneries, instant food mixes, beverages, and ready-to-eat products.
The growing consumer health consciousness coupled with the increasing awareness towards several nutritional benefits of superfoods is primarily driving the market growth. Moreover, the high prevalence of obesity, diabetes, and heart-related medical ailments, due to sedentary consumer lifestyles is also catalyzing the demand for superfoods. The rising adoption of a balanced diet, particularly among the health-conscious consumers has led to the incorporation of superfoods in everyday meals. Additionally, the increasing levels of urbanization along with the rising demand for ready-to-eat food products have also propelled the demand for superfoods in the food processing industry. The changing consumer inclination from conventional food products towards gluten-free and vegan foods has also led to the emergence of newer product variants. Furthermore, the inclusion of various plant-sourced ingredients such as soybean, flaxseeds, chia seeds, canola, etc., in functional food and beverages is also driving the market. Besides this, the high prevalence of social media trends and numerous celebrity endorsements promoting the benefits of superfoods are also fueling the product demand. Several superfood manufacturers are focusing on the development of clean-label products with prolonged shelf life and easy storage benefits. The rising consumer concerns towards the negative health impact of chemical-based food ingredients is also driving the demand for organic product variants. Apart from this, the increasing adoption of superfood ingredients in the personal care sector for manufacturing shampoos, serums, lotions, body oils, etc., is further catalyzing the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global superfoods market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, application and distribution channel.
Breakup by Product Type:
Breakup by Application:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation and Superlife Co. Pte. Ltd.
|Base Year of the Analysis||2021|
|Segment Coverage||Product Type, Application, Distribution Channel, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico, Turkey, Saudi Arabia|
|Companies Covered||Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation and Superlife Co. Pte. Ltd.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The global superfoods market was valued at US$ 152.71 Billion in 2021.
We expect the global superfoods market to exhibit a CAGR of 5.74% during 2022-2027.
The growing consumer awareness towards numerous health benefits of superfoods, in maintaining good
heart health, boosting immunity, enhancing metabolism, improving energy levels, etc., is currently
driving the global superfoods market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
Based on the product type, the global superfoods market has been segregated into fruits, vegetables,
grains & seeds, herbs & roots, meat, and others. Among these, fruits exhibit a clear dominance in the
Based on the application, the global superfoods market can be segmented into bakery and
confectionery, beverages, supplements, convenience/ready-to-eat foods, and others. Currently,
beverages represent the largest market share.
Based on the distribution channel, the global superfoods market has been divided into supermarkets
and hypermarkets, convenience stores, specialty stores, independent small grocery stores, online sales,
and others. Among these, supermarkets and hypermarkets account for the majority of the total market
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global superfoods market include Archer-Daniels-Midland Company,
Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC,
Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation,
and Superlife Co. Pte. Ltd.
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