Top 10 Household Cleaners Companies in the World

The global household cleaners market size reached US$ 37.3 Billion in 2023. As per the analysis by IMARC Group, the top household cleaner companies are focusing on catering to the rising demand for sustainable household products by using organic and natural ingredients, such as cornstarch, vegetables oils, alcohol, baking soda, washing soda, oxygen bleach, washing soda, and citrus solvents. Additionally, due to the growth of e-commerce platforms, major players, such as Amazon and Walmart, are expanding their online presence and offering competitive pricing, discounts, and delivery options to attract customers. Other than this, companies are investing in research and development (R&D) activities to develop new and innovative cleaning products that offer superior performance and efficiency. Moreover, they are also investing in marketing and advertising campaigns to create brand awareness and promote their products effectively. the market to reach US$ 52.5 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032.

Learn about opportunities, challenges, and trends in the global Household Cleaners market with IMARC’s market research report. Try a free sample today!

List of Top Companies Operating in the Household Cleaners Industry:

The global household cleaners market has several major players, including Bombril S/A, Church & Dwight Co. Inc., Colgate-Palmolive Company, Godrej Consumer Products Limited, Henkel AG & Company KGaA, Kao Corporation, Reckitt Benckiser Griup Plc, S.C. Johnson & Son Inc., The Procter & Gamble Company and Unilever Plc. More information about these companies has been provided below.

1. Bombril S/A

Bombril S/A is a renowned company of iconic Brazilian brands in the hygiene and cleaning industry. Some of the most famous brands under this company include Bom Bril, Limpol, MonBijou, and others. The company works toward offering a line of products that make everyday life easier and enhance the quality of individuals globally. Bombril's product portfolio includes a wide range of cleaning solutions for various surfaces, such as floors, bathrooms, kitchens, and laundry.

2. Church & Dwight Co. Inc.

Church & Dwight Co. Inc. is a leading consumer goods company, with some of its most famous brands being Arm & Hammer, Trojan, OxiClean, and Nair. The product portfolio of the company includes laundry detergents, fabric softeners, oral care products, vitamins and supplements, and pregnancy and fertility tests. Church & Dwight has set a goal to reduce its greenhouse gas emissions and water usage by 10% by 2025, and to achieve zero waste to landfill by 2030.

3. Colgate-Palmolive Company

Colgate-Palmolive Company is a multinational brand in the consumer goods category. The company works with a goal of creating a healthier future for individuals, pets, and the planet by creating innovative and quality products that promote health and hygiene, while promoting sustainability and social responsibility. Colgate-Palmolive's product portfolio includes a wide range of personal and home care products, including toothpaste, toothbrushes, soaps, shampoos, and cleaning agents. Some of the company's most well-known brands include Colgate, Palmolive, Speed Stick, and Softsoap.

4. Godrej Consumer Products Limited

Godrej Consumer Products Limited is a 125-year-old leading company, which began as part of India’s Swadeshi movement. Godrej is building its presence across three emerging markets, Asia, Africa, and Latin America in three categories, home care, personal care, and hair care. The company is mindful of its social responsibility as well, approximately 23% of the promoter holding in the Godrej Group is held in trusts that invest in the health, environment, and education.

5. Henkel AG & Company KGaA

Henkel AG & Company KGaA is a brand leading a strong legacy for the past 145 years in both industrial and consumer businesses. The company’s product portfolio offers a wide range of products, including fabric softeners, adhesives, sealants, functional coatings, hair care products, and laundry detergents. The brand stands for the purpose of “pioneers at heart for the good of generations”.

6. Kao Corporation

Kao Corporation is a Japanese multinational business of consumer goods, which enriches individuals’ lives by offering premium quality, innovative products and services. Bioré, John Frieda, and Attack are some of the most renowned brands that work under this company. Kao extensively invests in research and development (R&D) that contributes toward the sustainable development of the society; it also develops a scientific understanding of the essential nature of phenomena and creates new value through matrix management of product development research and fundamental research.

7. Reckitt Benckiser Group Plc

Reckitt Benckiser Group Plc is a key player operating in the health, hygiene and home sectors. The company strives to create a cleaner and healthier world. Reckitt Benckiser's product portfolio includes well-known brands such as Dettol, Lysol, Harpic, Finish, Air Wick and Vanish. These products are sold through various channels, including supermarkets, drugstores, and e-commerce platforms.

8. S.C. Johnson & Son Inc.

S.C. Johnson & Son Inc. is a fifth-generation family-owned company dealing in household cleaning products and products for home storage, air care, pest control, shoe care, and professional products. The company is working toward minimizing its carbon emissions, energy consumption and waste, and driving sustainability efforts that cater lasting change.

9. The Procter & Gamble Company

The Procter & Gamble Company is a leading organization that was founded 180 years ago as a soap and candle company. The company places a strong focus on innovation, sustainability, and corporate social responsibility. Its well-known brands include, such as Crest, Pampers, Gillette, Tide, and Olay. It has global reach and commitment to employee development and diversity make it a major player in the consumer goods industry.

10. Unilever Plc

Unilever Plc is well-known company in numerous industries, such as consumer goods, food, home care, personal care, refreshments, marketing and advertising, retail, purpose, and FMCG. The 100-year-old brand is working to make sustainable living commonplace. The company has produced some leading brands, such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo. These brands are available across more than 190 nations.

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