Vietnam Lingerie Market

Market Overview:

Vietnam lingerie market size reached USD 450.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 701.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.2% during 2025-2033. The growing emphasis on body positivity and inclusivity wherein diverse body shapes and sizes are embraced, rising influence of celebrity endorsements and collaborations with brands, and increasing adoption of 3D printing techniques that enable custom-fitting represent some of the key factors driving the market.

Lingerie is a category of intimate apparel that encompasses undergarments that can be worn beneath clothing and can vary in terms of materials, styles, and levels of coverage. It comprises brassieres or bras, which are available in various styles, including underwire, push-up, sports, and wireless. It also consists of briefs, thongs, boy shorts, and bikinis, along with corsets and bustiers, which are structured garments designed to shape and support the upper body. It includes bodysuits and chemises that are lightweight, sleeveless undergarments and can double as sleepwear or intimate apparel. Lingerie can be crafted from a wide array of materials, including silk, lace, satin, cotton, and more. It is chosen by ensuring proper fit and sizing to get the perfect support and prevent the occurrence of discomfort. It can provide comprehensive support to prevent back and shoulder pain. It is an integral part of fashion, as it influences the way outer clothing looks and fits. It plays a pivotal role in making women feel better about their bodies, regardless of their shape and size.

Vietnam Lingerie Market Trends:

At present, the escalating demand for lingerie that combines both comfort and style due to the changing preferences of individuals and evolving fashion trends represents one of the crucial factors impelling the growth of the market in Vietnam. Besides this, the rising emphasis on body positivity and inclusivity wherein diverse body shapes and sizes are embraced is driving the demand for a wider range of sizes and designs, accommodating a more extensive user base. In addition, the growing emergence of e-commerce lingerie brands selling high-quality lingerie in various trends, colors, and designs and a wide range of sizes is allowing individuals to shop for the correct sized lingerie by browsing through a huge variety. Apart from this, the increasing number of lingerie brands are incorporating eco-friendly fabrics and production techniques into their offerings, appealing to a growing demographic of socially and environmentally responsible individuals, is offering a favorable market outlook in the country. Additionally, the rising adoption of 3D printing techniques that enable custom-fit lingerie is contributing to the market growth. The use of innovative materials like moisture-wicking fabrics and seamless designs also enhances the comfort and performance of lingerie products. Moreover, the increasing influence of celebrity endorsements and collaborations with lingerie brands is bolstering the market growth in the country. Lingerie brands are also cutting out intermediaries and reaching people directly through their own online and offline stores, leading to enhanced brand control, increased profitability, and personalized shopping experiences.

Vietnam Lingerie Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, material, price range, and distribution channel.

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, silk, satin, nylon, and others.

Price Range Insights:

• Economy
• Premium

The report has provided a detailed breakup and analysis of the market based on the price range. This includes economy and premium.

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Lingerie Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam lingerie market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam lingerie market?
• What is the breakup of the Vietnam lingerie market on the basis of product type?
• What is the breakup of the Vietnam lingerie market on the basis of materials?
• What is the breakup of the Vietnam lingerie market on the basis of price range?
• What is the breakup of the Vietnam lingerie market on the basis of distribution channel?
• What are the various stages in the value chain of the Vietnam lingerie market? 
• What are the key driving factors and challenges in the Vietnam lingerie?
• What is the structure of the Vietnam lingerie market and who are the key players?
• What is the degree of competition in the Vietnam lingerie market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam lingerie market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam lingerie market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam lingerie industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.