Egypt Beauty & Personal Care Market

Egypt Beauty & Personal Care Market Overview:

The Egypt beauty & personal care market size reached US$ 6.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.03 Billion by 2032, exhibiting a growth rate (CAGR) of 6.20% during 2024-2032. The rising disposable incomes, increasing urbanization, growing consumer awareness of grooming and wellness, the expanding influence of social media and celebrity endorsements, and a burgeoning youth population seeking new and trendy products are some of the key factors impelling the market growth.

Egypt Beauty & Personal Care Market Trends:

Growing consumer awareness and preference for natural and organic beauty products

As global trends towards health and wellness gain value, Egyptian consumers are becoming more conscious of the ingredients in their beauty and personal care products. This shift is driven by increasing knowledge about the potentially harmful effects of synthetic chemicals and a desire for safer, more sustainable alternatives. Both domestic and foreign brands are bringing organic, natural, and chemical-free products to the Egyptian market in response to the growing demand for such goods. Consumers are particularly interested in products that offer health benefits, such as skin nourishment and protection against pollution, which is a significant concern in urban areas. This trend, supported by a rise in the number of certifications and labels that assure the quality and authenticity of natural and organic products, is bolstering consumer confidence and the market demand.

Influence of social media and digital marketing

Egypt has 45.40 million social media users as of January 2024, accounting for 40.0% of the nation's total population. Social media platforms like Instagram, Facebook, and YouTube have become vital tools for brands to engage with consumers, showcase new products, and build brand loyalty. Influencers and beauty bloggers play a crucial role in this dynamic, as their reviews and recommendations significantly impact consumer purchasing decisions. Moreover, a wider range of people are finding beauty products more appealing and accessible owing to digital marketing techniques like virtual try-on technologies, online tutorials, and targeted advertisements. This digital transformation is enabling brands to reach and interact with their target audience more effectively, contributing to the market growth.

Expansion of retail channels

The proliferation of modern retail formats, such as shopping malls, specialized beauty stores, and online retail platforms, has made beauty products more accessible to a wider range of consumers. Major foreign beauty brands are entering into the Egypt market, either by opening independent locations or forming alliances with regional merchants. Additionally, local brands are also expanding their distribution networks to reach more consumers across different regions. The availability of products in various retail settings, from high-end stores to budget-friendly outlets, caters to the diverse preferences and purchasing power of Egyptian consumers, thereby aiding in market expansion. In addition to this, the convergence of these retail strategies ensures that consumers have easy access to a broad spectrum of beauty and personal care products, which further strengthens the market growth.

Egypt Beauty & Personal Care Market News:

• In January 2024, Cairo-based D2C beauty startup Mira, which specializes in cosmetic and skincare products secured $200,000 in funding from Wingoo Investment and Technology. With the money, Mira hopes to join the Saudi Arabian and UAE markets and grow its clientele to 100,000 by 2024.
   

Egypt Beauty & Personal Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on type, product, pricing, distribution channel, and end user.

Type Insights:

• Conventional
• Organic
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes conventional and organic.

Product Insights:

• Skin Care
• Hair Care
• Color Cosmetics
• Fragrances
• Others
   

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes skin care, hair care, color cosmetics, fragrances, and others.

Pricing Insights:

• Mass Products
• Premium Products
   

The report has provided a detailed breakup and analysis of the market based on the pricing. This includes mass products and premium products.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, e-commerce, and others.

End User Insights:

• Male
• Female
   

The report has provided a detailed breakup and analysis of the market based on the end user. This includes male and female.

Regional Insights: 

• Greater Cairo
• Alexandria
• Suez Canal
• Delta
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Greater Cairo, Alexandria, Suez Canal, Delta, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Egypt Beauty & Personal Care Market Report Coverage:

Key Questions Answered in This Report:

• How has the Egypt beauty & personal care market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Egypt beauty & personal care market?
• What is the breakup of the Egypt beauty & personal care market on the basis of type?
• What is the breakup of the Egypt beauty & personal care market on the basis of product?
• What is the breakup of the Egypt beauty & personal care market on the basis of pricing?
• What is the breakup of the Egypt beauty & personal care market on the basis of distribution channel?
• What is the breakup of the Egypt beauty & personal care market on the basis of end user?
• What are the various stages in the value chain of the Egypt beauty & personal care market? 
• What are the key driving factors and challenges in the Egypt beauty & personal care?
• What is the structure of the Egypt beauty & personal care market and who are the key players?
• What is the degree of competition in the Egypt beauty & personal care market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Egypt beauty & personal care market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Egypt beauty & personal care market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Egypt beauty & personal care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.