Global Frozen Fruits and Vegetables Market Expected to Reach USD 33.7 Billion by 2033 - IMARC Group

Global Frozen Fruits and Vegetables Market Statistics, Outlook and Regional Analysis 2025-2033

The global frozen fruits and vegetables market size was valued at USD 27.6 Billion in 2024, and it is expected to reach USD 33.7 Billion by 2033, exhibiting a growth rate (CAGR) of 2.3% from 2025 to 2033.

Frozen fruits and vegetables come in handy to people who are looking for convenient food options to consume daily. Frozen fruits and vegetables can remain in the consumable state for a long time without getting spoiled. Among the dominant trends in the market is that consumers are gradually changing their eating habits toward healthy eating and nutritional consumption. Frozen fruits and vegetables preserved in rapid freezing retain the contents' nutritional value, color, and taste. For this reason, they turn out to be a health-conscious choice of consumers where convenience can be achieved minus nutritional quality. This enhanced awareness toward minimal food wastes increased adoption of frozen products since frozen produce does not get wasted as easily compared to fresh produce because frozen produce has a longer shelf life. According to the Food Waste- 2024 Facts and Statistics published by Waste Managed, The UK wastes around 9.52 million tons of food every single year. These are aspects that the world recently is focusing on regarding sustainability in consumption. Another crucial factor that influences the market for frozen fruits and vegetables is sustainability. Customers are demanding products that reflect their values and are growing more ecologically sensitive. Compared to fresh produce, frozen fruits and vegetables produce less food waste, use less energy during transportation, and are frequently packaged in recyclable materials, making them a more sustainable choice. In response to this need, numerous manufacturers are implementing environmentally friendly packaging options and highlighting sustainability in their advertising campaigns.

The growing penetration of online grocery platforms and e-commerce is also positively contributing to the growth of the market. Consumers have increasingly moved their purchases towards digital channels due to convenience, acquiring frozen fruits and vegetables through home delivery services and vast options of products. E-commerce has given manufacturers a direct line to consumers, thereby making targeted marketing campaigns easier, as well as the variety of locally sourced and manufactured fruits and vegetables. For instance, in 2024, Green Giant revealed the introduction of 12 new frozen vegetable products like crispy smashed potatoes, corn cob bites, and veggie ramen. It has expanded the company's product line by having been able to sell niche and exotic frozen produce online in such an environment. This has captured new customer segments, where part of the appeal is the appeal of convenience and variety associated with shopping. Furthermore, the foodservice industry includes restaurants, hotels, and catering operations heavily dependent on frozen fruits and vegetables to serve most of their menu offerings. Prepared and pre-washed, pre-cut, and pre-portioned frozen fruits and vegetables make a ready choice for foodservice professionals looking to maximize labor economies and minimize preparation time in the kitchen.

Global Frozen Fruits and Vegetables Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. According to the report, Europe accounted for the largest market share on account of robust technological advances in freezing procedures and rising need for healthy food products.

North America Frozen Fruits and Vegetables Market Trends:

The frozen fruits and vegetables market in North America is growing steadily because of the shift in consumer preferences, technological advancements, and the increasing popularity of convenience-oriented lifestyles. The United States and Canada are the primary markets in this region, where frozen fruits and vegetables are gaining popularity among different consumer demographics. The market continues to be influenced by the increasing awareness of the nutritional value of frozen produce, with a greater emphasis on sustainability and the reduction of food waste. The focus on balanced diets, plant-based nutrition, and the requirement to increase fruit and vegetable intake in everyday meals has made frozen produce a desirable choice.

Asia-Pacific Frozen Fruits and Vegetables Market Trends:

The market for frozen fruits and vegetables in Asia-Pacific is driven by as a result of shifting consumer tastes toward convenience and healthier eating. The region's diverse economies from highly developed markets like South Korea, Japan, and Australia to quickly growing countries like China, India, and Southeast Asian nations create a dynamic market environment. The expansion of contemporary retail and e-commerce platforms, advancements in cold chain logistics, and growing knowledge of the nutritional advantages of frozen fruits and vegetables are all elements that support the growth of this industry.

Europe Frozen Fruits and Vegetables Market Trends:

The frozen fruits and vegetables market in Europe experiences a steady growth trajectory in the recent years. This is, among other factors, fueled by shifting consumer preferences, increased demand for convenience through frozen products and great emphasis on sustainability. However, one of the largest drivers of the European market is the region's evolved dietary habits. Consumers are increasingly focusing on health and wellness, with a tremendous emphasis on incorporating fruits and vegetables into one's diet. The perception of frozen fruits and vegetables as a nutritious, time-saving alternative to fresh produce, in which rapid freezing techniques ensure retention of vitamins, minerals, and flavor, makes this a perceived match for demand in terms of minimally processed, nutrient-rich food options. The target consumer group tends to be the younger, urban population. Furthermore, frozen produce allows consumers to enjoy seasonal fruits and vegetables year-round, this further increases the appeal of frozen. For example, in 2024, Del Monte launched its frozen British Strawberries, exclusively available to consumers in Iceland stores all across the UK.

Latin America Frozen Fruits and Vegetables Market Trends:

The frozen fruits and vegetables market in Latin America is witnessing significant growth, driven by evolving consumer preferences, advancements in cold chain infrastructure, and the growing adoption of convenience-oriented lifestyles. Increasing health consciousness among consumers in Latin America is also playing a pivotal role in driving demand for frozen fruits and vegetables.

Middle East and Africa Frozen Fruits and Vegetables Market Trends:

The market for frozen fruits and vegetables in the Middle East and Africa (MEA) is gaining momentum due to increasing consumer lifestyle changes, urbanization, and demand for more convenient food options at affordable prices. This market, though nascent in comparison to North America and Europe, is growing as the consumers are becoming informed of the advantages of frozen produce, advancement in cold chain logistics, and increased penetration of modern retail and e-commerce.

Top Companies Leading in the Frozen Fruits and Vegetables Industry

Some of the leading frozen fruits and vegetables market companies include Dole Food Company, Inc, Ardo NV, HJ Heinz, Simplot Australia Pty. Ltd, General Mills, among many others. In September 2023, Ardo NV launched frozen strawberry slices and blueberry at ANUGA 2023. These berries can be added into desserts, smoothies, and salads to improve the taste and texture of recipes.

Global Frozen Fruits and Vegetables Market Segmentation Coverage

• On the basis of the product type, the market has been categorized into frozen fruits and frozen vegetables, wherein frozen vegetables represent the leading segment. Frozen vegetables are typically flash-frozen soon after they have been picked. Locks in their nutrients so much, though retained vitamin and mineral content; actually, it may remain significantly better than a very stale fresh vegetable. These come pre-washed and sometimes pre-cut so, conveniently ready for immediate preparation on the spur of a second. They can be stored for months in the freezer, so you always have vegetables on hand without the need for frequent trips to the grocery store.
• Based on the distribution channel, the market is classified into business-to-consumer (B2C) (supermarkets/hypermarkets, independent retailers, convenience stores, online and others), and business-to-business (B2B), amongst which business-to-consumer (B2C) (supermarkets/hypermarkets) dominates the market. Hypermarkets are often very large and thus carry an extensive variety of frozen fruits and vegetables, from local tastes to international food trends. Some supermarkets in specific regions have frozen vegetables and fruits suitable for the local diet. Supermarkets usually provide frozen produce in a variety of package sizes. Hypermarkets usually sell bulk bags of frozen fruits and vegetables in larger quantities and at cheaper per-unit prices, hence attracting the price-sensitive consumers.

Browse IMARC Related Reports on Frozen Fruits and Vegetables Market:

• Asia Pacific Frozen Fruits and Vegetables Market Report
   
• Europe Frozen Fruits and Vegetables Market Report
   
• GCC Frozen Fruits and Vegetables Market Report
   
• United States Frozen Fruits and Vegetables Market Report