Japan Online Gambling Market Expected to Reach USD 12.9 Billion by 2033 - IMARC Group

February 07, 2025 | Technology & Media

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Japan Online Gambling Market Statistics, Outlook and Regional Analysis 2025-2033

The Japan online gambling market size was valued at USD 8.1 Billion in 2024, and it is expected to reach USD 12.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% from 2025 to 2033.

Japan Online Gambling Market

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Japan's online gambling market is evolving with a strong focus on blockchain integration as major gaming and cryptocurrency players collaborate to develop innovative play-to-earn experiences, highlighting the growing intersection of decentralized technologies in the country. For instance, in September 2024, gaming companies in Japan, including Sega, Square Enix, and Konami, partnered with Coincheck as part of a JCBA-led initiative. This alliance aims to address blockchain gaming challenges in the country, focusing on legal, tax, and NFT-related issues.

Moreover, the rising number of casino establishments across the country is playing a crucial role in driving the growth of the market. For example, in April 2023, the government of Japan planned to launch a casino in Osaka by 2030. These casinos are increasing public awareness and acceptance of gambling, encouraging more individuals to explore online platforms for convenience and accessibility. Advancements in technology and the widespread adoption of smartphones have made online gambling a more customized and convenient alternative to visiting traditional casinos. Furthermore, the popularity of casino games such as poker, slots, and blackjack has seamlessly transitioned to online platforms, catering to a broader audience and fueling the market's rapid expansion. Apart from this, the affordability of smartphones and the easy availability of high-speed internet have made online gambling platforms accessible to a broader audience in Japan.

Japan Online Gambling Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Kanto region, Kinki region, Central/ Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region. The increased interest in sporting events and the ability of individuals to gamble on matches in real-time has considerably strengthened the online sports betting industry in Japan.

Kanto Region Online Gambling Market Trends:

The Kanto region is a center for online gambling activities, with a diverse range of platforms catering to various preferences, such as online casinos, sports betting, and pachinko-style games. Moreover, Tokyo’s tech-savvy population has helped create better mobile gambling apps. They have easy-to-use interfaces and real-time betting options.

Kinki Region Online Gambling Market Trends:

The Kinki region is seeing growth in e-sports betting activities. Osaka is known as a gaming and tech center. As a result, it has become a popular hub for online tournaments, with betting on games like League of Legends increasingly prevalent. Moreover, platforms like GG.Bet and Unikrn are becoming popular in this region. Cities like Osaka and Kyoto often host gaming and tech events. This focus on e-sports sets Kinki apart from areas with traditional gambling.

Central/Chubu Region Online Gambling Market Trends:

The Central/Chubu region has witnessed the online adaptation of pachinko, a traditionally popular game in Japan. Moreover, many platforms now offer virtual pachinko for younger audiences who like online games. Besides this, the inclusion of esports as a medal sport in the Aichi-Nagoya 2026 Asian Games reflects the Chubu region's growing digital entertainment sector, which is also driving the expansion of online gambling in the area.

Kyushu-Okinawa Region Online Gambling Market Trends:

In the Kyushu-Okinawa region, lotteries (takarakuji) are very popular. Moreover, cities like Fukuoka and Okinawa have a strong lottery tradition. Online platforms simplify access, allowing more people to participate in gameplay. For example, Mizuho Bank's online lottery services are growing in this region. There are also campaigns promoting scratch cards and number games. They aid in keeping lotteries popular in Kyushu-Okinawa, as they are easy to play.

Tohoku Region Online Gambling Market Trends:

Tohoku has experienced an increase in online horse racing betting. Regional interest in local tracks like the Morioka Racecourse is bolstered by national internet platforms like Rakuten Keiba, which allow people to place bets easily. This movement has gained traction as Tohoku's population increasingly prefers internet gambling for entertainment, particularly in rural areas where physical gambling options are scarce.

Chugoku Region Online Gambling Market Trends:

In the Chugoku region, cities like Hiroshima have helped online mahjong gambling grow. Mahjong is a traditional game in Japan. It has attracted new players through online versions. Various websites and apps like Tenhou and Mahjong Soul are becoming popular in Chugoku. These platforms combine traditional gameplay with online competition, thereby propelling the market growth.

Hokkaido Region Online Gambling Market Trends:

Hokkaido’s passion for winter sports, such as ice hockey and skiing, has fueled growth in online sports betting. Platforms like Betway and Pinnacle offer bets on niche sports popular in Hokkaido. Events like the Sapporo Snow Festival and local sports leagues make people more interested in sports betting. The focus on sports betting matches Hokkaido's active lifestyle and cold climate, which is escalating the market growth.

Shikoku Region Online Gambling Market Trends:

In Shikoku, online bingo has become a popular gambling activity. This reflects the region's passion for games that are social and interactive. Bingo Blitz and social casino apps are gaining traction in smaller cities and rural locations. Shikoku residents choose family-friendly and less intense gambling options. The rise of digital bingo in Shikoku demonstrates the region's emphasis on convenience and social entertainment.

Top Companies Leading in the Japan Online Gambling Industry

The market research study encompasses a detailed analysis of the competitive landscape. For instance, in August 2024, Japan’s NPA, also known as the National Police Agency, investigated overseas-operated online casinos targeting users across the country. This was aimed at fund transfer methods and identifying operators, their locations, and user demographics, thereby addressing the rising popularity of online gambling.

Japan Online Gambling Market Segmentation Coverage

On the basis of the game type, the market has been bifurcated into sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others. Sports betting involves placing bets on the result of sporting events. In contrast, a casino is a facility where numerous gambling games are played, including poker.
Based on the device, the market has been bifurcated into desktop, mobile, and others. Mobile platforms offer convenience for sports betting, casino games, and esports, while desktop provides a more traditional and detailed experience for users. Apart from this, the elevating focus on offering optimal accessibility via mobile phones is expanding the segment’s growth.

Report Features	Details
Market Size in 2024	USD 8.1 Billion
Market Forecast in 2033	USD 12.9 Billion
Market Growth Rate 2025-2033	5.3%
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Game Type Device Region
Game Types Covered	Sports Betting: Football, Horse Racing, E-Sports, Others Casino: Live Casino, Baccarat, Blackjack, Poker, Slots, Others Others
Devices Covered	Desktop, Mobile, Others
Regions Covered	Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Japan Online Gambling Market Expected to Reach USD 12.9 Billion by 2033 - IMARC Group

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