Japan Online Grocery Market Expected to Reach USD 271.9 Billion by 2033 - IMARC Group

February 07, 2025 | Retail

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Japan Online Grocery Market Statistics, Outlook and Regional Analysis 2025-2033

The Japan online grocery market size was valued at USD 40.4 Billion in 2024, and it is expected to reach USD 271.9 Billion by 2033, exhibiting a growth rate (CAGR) of 23.6% from 2025 to 2033.

Japan Online Grocery Market

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The online grocery market in Japan is evolving with services that enable couriers to shop for and deliver groceries directly from stores to customers. This eliminates store packing, attracting more partnerships with retailers and offering personalized, efficient delivery solutions. In June 2024, Uber Eats Japan introduced a new service allowing couriers to shop for groceries at supermarkets and deliver them to customers' homes. Unlike previous offerings of pre-packaged groceries, this service eliminates store packing, attracting more retail partners. Initially available at 20 My Basket locations in Tokyo, the service can expand to 1,000 stores by year-end, with plans to recruit additional retailers.

Ongoing advancements in technology have significantly contributed to the market expansion. Improved e-commerce platforms, faster delivery systems, and innovative mobile applications are making online grocery shopping smoother and more efficient. Enhanced data analytics allows retailers to offer personalized recommendations, streamline inventory management, and better forecast consumer demand. Additionally, the integration of AI and robotics in delivery processes, such as automated warehouses, is reducing operational costs and improving delivery efficiency. For instance, in July 2024, Ocado Group collaborated with Aeon to launch a robotic warehouse in Japan. These technological improvements are creating a seamless shopping experience, encouraging more consumers to adopt online grocery shopping.

Japan Online Grocery Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Kanto region, Kansai/Kinki region, Central/ Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region. The escalating demand for online grocery as consumers across Japan are increasingly seeking time-saving solutions, which is bolstering the market.

Kanto Region Online Grocery Market Trends:

The elevating urban population in Tokyo supports the demand for online grocery in Kanto. Various companies across this region, like Amazon Fresh are prominent, which aid in offering same-day delivery. In addition, the increasing smartphone penetration and tech savviness drive the adoption of app-based platforms in Kanto.

Kansai/Kinki Region Online Grocery Market Trends:

Online grocery platforms in Kansai/Kinki focus on delivering fresh produce, reflecting the region's tradition of valuing high-quality ingredients. Moreover, platforms across this area, like Oisix and Coop Kobe, focus on organic and locally sourced products. Also, Osix offers a pre-set meal kit with locally sourced vegetables from Kyoto.

Central/Chubu Region Online Grocery Market Trends:

The growing trend of gluten-free or vegan groceries in the Central/Chubu region is stimulating market growth. The rise of health-conscious consumers supports this trend. Moreover, various online platforms like Aeon cater to these preferences with customizable options. For instance, Aeon’s Nagoya-based distribution centers have expanded their offerings to include international and specialty foods.

Kyushu-Okinawa Region Online Grocery Market Trends:

The rising collaboration between e-commerce giants and regional stores is positively influencing the market growth. For instance, in September 2024, Marukyo, operating 83 stores across northern Kyushu, partnered with Amazon to launch an online grocery service in Fukuoka. This collaboration aimed to expand product offerings and delivery areas over time, thereby enhancing convenience for consumers.

Tohoku Region Online Grocery Market Trends:

There is a growing trend towards delivering fresh food across the Tohoku region. For instance, Co-op Tohoku SunNet offers online grocery delivery services, providing fresh produce and daily essentials. This initiative ensures accessibility for remote communities, reflecting the demand for convenience in the region.

Chugoku Region Online Grocery Market Trends:

The Chugoku region, including Hiroshima, promotes selling seafood online. Companies like Setouchi Online Market sell fresh fish and shellfish from the Seto Inland Sea. Hiroshima oysters are very popular. They are shipped in special packaging to stay fresh. The platform supports sustainable fishing. This attracts buyers who care about the environment.

Hokkaido Region Online Grocery Market Trends:

The Hokkaido region is known for high-quality dairy and farm products. Online services like Hatas Hamper deliver premium groceries with seasonal produce. The cold weather of this region helps make frozen and chilled deliveries easier and more reliable.

Shikoku Region Online Grocery Market Trends:

The Shikoku region is known for special citrus fruits like yuzu and sudachi. Various online platforms across this region sell these regional products, which further attracts health-conscious consumers. They offer yuzu condiments and juices popular in gourmet cooking. Shikoku has a smaller population, so platforms connect farmers directly with customers.

Top Companies Leading in the Japan Online Grocery Industry

The market research report offers an in-depth examination of the competitive landscape. For instance, in September 2024, Seiyu GK collaborated with Rakuten to unveil a new online grocery delivery platform in the country called Rakuten Seiyu Netsuper. Furthermore, Uber Eats Japan, in June 2024, introduced a service that allowed its couriers to shop for consumers and deliver the goods to their homes.

Japan Online Grocery Market Segmentation Coverage

On the basis of the product type, the market has been bifurcated into vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others. The increasing awareness about healthy eating and the importance of fresh produce is driving the vegetables and fruits segment growth. Moreover, as more people cook at home, demand for basic staples like rice, pasta, flour, etc., rises, thereby propelling the segment's growth.
Based on the business model, the market has been bifurcated into pure marketplace, hybrid marketplace, and others. A pure marketplace is a platform where third-party sellers list and sell products directly to buyers. In contrast, a hybrid marketplace is a combination of both a pure marketplace and direct retail.
On the basis of the platform, the market has been bifurcated into web-based and app-based. Web-based marketplaces are platforms that users access via a web browser on their computers or mobile devices. In contrast, app-based are platforms that are accessed via dedicated applications installed on smartphones or tablets.
Based on the purchase type, the market has been bifurcated into one-time and subscription. In a one-time purchase model, customers make a single payment for a product or service and do not have any ongoing obligations. Moreover, in a subscription-based model, customers pay a recurring fee to access products or services for a specific period.

Report Features	Details
Market Size in 2024	USD 40.4 Billion
Market Forecast in 2033	USD 271.9 Billion
Market Growth Rate 2025-2033	23.6%
Units	Billion USD
Scope of the Report	Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: Product Type Business Model Platform Purchase Type Region
Product Types Covered	Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, Others
Business Models Covered	Pure Marketplace, Hybrid Marketplace, Others
Platforms Covered	Web-Based, App-Based
Purchase Types Covered	One-Time, Subscription
Regions Covered	Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Japan Online Grocery Market Expected to Reach USD 271.9 Billion by 2033 - IMARC Group

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