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Morocco Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The Morocco couscous market grew at a CAGR of around 5% during the historical period of 2014-2019. Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous is healthy, convenient, easy-to-make, delicious, offers versatility, and comes with health claims such as gluten-free and whole-grain food. In Morocco, the prevalent trend of westernization has led to the introduction of newer and innovative couscous preparation recipes.

Morocco Couscous Market Trends

In recent times, the rising consumer health consciousness towards high obesity levels have augmented the consumption of couscous, accounting to its low-caloric value and high protein/fiber content. Furthermore, the increasing demand for ready-to-eat food items, coupled with the wide availability of traditional, canned, frozen, microwavable couscous variants across the Moroccan retail channels, has been supporting the market growth. Additionally, the introduction of flavored and  organic couscous products caters to the changing tastes and preferences of the Moroccan population. Looking forward, the market is anticipated to witness a significant growth during the forecast period of 2020-2025.

Report Scope:

Market Breakup by Thickness

  • Fine Couscous
  • Medium Couscous
  • Thick Couscous
     

Market Breakup by SKUs

  • 1 Kg
  • 5 Kg
  • 25 Kg
  • Others
     

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Retailers
  • Online
  • Others
     

Competitive Landscape:

The report has also examined the competitive landscape of the market and some of the key players include Atlas Couscous, Complexe Alimentaire Zine (CALZ), DALIA Corp., DARI, FORAFRIC MAROC, and KAYNA Group.

Key Questions Answered in This Report:

  • How has the Morocco couscous market performed so far and how will it perform in the coming years?
  • What is the breakup of the Morocco couscous market based on the thickness?
  • What is the breakup of the Morocco couscous market based on the SKUs?
  • What is the breakup of the Morocco couscous market based on the distribution channel?
  • What are the key driving factors and challenges in the Morocco couscous market?
  • What is the structure of the Morocco couscous market and who are the key players?
  • What is the degree of competition in the Morocco couscous market?
  • What is the market share of key players in the Morocco couscous market?
  • What is the market share of key brands in the Morocco couscous market?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Morocco Couscous Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Forecast
6    Market Breakup by Thickness
    6.1    Fine Couscous
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Medium Couscous
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Thick Couscous
        6.3.1    Market Trends
        6.3.2    Market Forecast
7    Market Breakup by SKUs
    7.1    1 Kg
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    5 Kg
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    25 Kg
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Others
        7.4.1    Market Trends
        7.4.2    Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Convenience Stores
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Independent Retailers
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Online
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Others
        8.5.1    Market Trends
        8.5.2    Market Forecast
9    SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10    Value Chain Analysis
    10.1    Overview
    10.2    Inbound Logistics
    10.3    Operations
    10.4    Outbound Logistics
    10.5    Marketing and Sales
11    Price Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Competitive Landscape
    13.1    Market Structure
    13.2    Key Players Product Benchmarking
    13.3    Key Players & Brands Market Share
    13.4    Profiles of Key Players
        13.4.1    Atlas Couscous
            13.4.1.1    Company Overview
            13.4.1.2    Product Portfolio
            13.4.1.3    SWOT Analysis
        13.4.2    Complexe Alimentaire Zine (CALZ)
            13.4.2.1    Company Overview
            13.4.2.2    Product Portfolio
            13.4.2.3    SWOT Analysis
        13.4.3    DALIA Corp.
            13.4.3.1    Company Overview
            13.4.3.2    Product Portfolio
            13.4.3.3    SWOT Analysis
        13.4.4    DARI
            13.4.4.1    Company Overview
            13.4.4.2    Product Portfolio
            13.4.4.3    SWOT Analysis
        13.4.5    FORAFRIC MAROC
            13.4.5.1    Company Overview
            13.4.5.2    Product Portfolio
            13.4.5.3    SWOT Analysis
        13.4.6    KAYNA Group
            13.4.6.1    Company Overview
            13.4.6.2    Product Portfolio
            13.4.6.3    SWOT Analysis
    13.5    List of Other Moroccan Players

List of Figures

Figure 1: Morocco: Couscous Market: Major Drivers and Challenges
Figure 2: Morocco: Couscous Market: Consumption Volume (in Tonnes), 2014-2019
Figure 3: Morocco: Couscous Market: Sales Value (in Million US$), 2014-2019
Figure 4: Morocco: Couscous Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 5: Morocco: Couscous Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 6: Morocco: Fine Couscous Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 7: Morocco: Fine Couscous Market: Sales Value (in Million US$), 2014 & 2019
Figure 8: Morocco: Fine Couscous Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 9: Morocco: Fine Couscous Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: Morocco: Medium Couscous Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 11: Morocco: Medium Couscous Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Morocco: Medium Couscous Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 13: Morocco: Medium Couscous Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Morocco: Thick Couscous Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 15: Morocco: Thick Couscous Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Morocco: Thick Couscous Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 17: Morocco: Thick Couscous Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Morocco: Couscous (1 Kg) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 19: Morocco: Couscous (1 Kg) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Morocco: Couscous (1 Kg) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 21: Morocco: Couscous (1 Kg) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Morocco: Couscous (5 Kg) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 23: Morocco: Couscous (5 Kg) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Morocco: Couscous (5 Kg) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 25: Morocco: Couscous (5 Kg) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Morocco: Couscous (25 Kg) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 27: Morocco: Couscous (25 Kg) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Morocco: Couscous (25 Kg) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 29: Morocco: Couscous (25 Kg) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Morocco: Couscous (Others) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 31: Morocco: Couscous (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Morocco: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 33: Morocco: Couscous (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Morocco: Couscous (Supermarkets and Hypermarkets) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 35: Morocco: Couscous (Supermarkets and Hypermarkets) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 36: Morocco: Couscous (Convenience Stores) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 37: Morocco: Couscous (Convenience Stores) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 38: Morocco: Couscous (Independent Retailers) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 39: Morocco: Couscous (Independent Retailers) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 40: Morocco: Couscous (Online) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 41: Morocco: Couscous (Online) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 42: Morocco: Couscous (Others) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 43: Morocco: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 44: Morocco: Couscous Industry: SWOT Analysis
Figure 45: Morocco: Couscous Industry: Value Chain Analysis
Figure 46: Morocco: Dried Pasta Prices Vs Couscous Prices (in US$/Kg), 2014-2019
Figure 47: Morocco: Dried Pasta Prices Vs Couscous Prices (in US$/Kg), 2020-2025
Figure 48: Morocco: Couscous Industry: Porter’s Five Forces Analysis
Figure 49: Morocco: Couscous Market: Key Players & Brands Share (Volume Terms), 2019
Figure 50: Morocco: Couscous Market: Key Players & Brands Share (Value Terms), 2019
 
List of Tables

Table 1: Morocco: Couscous Market: Key Industry Highlights, 2019 & 2025
Table 2: Morocco: Couscous Consumption Volume Forecast: Breakup by Thickness (in Tonnes), 2020-2025
Table 3: Morocco: Couscous Consumption Volume Forecast: Breakup by SKUs (in Million US$), 2020-2025
Table 4: Morocco: Couscous Consumption Volume Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 5: Morocco: Couscous Market Structure
Table 6: Morocco: Couscous Industry: Key Players Product Benchmarking
Table 7: Morocco: Couscous Industry: List of Other Players

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