The Morocco couscous market grew at a CAGR of around 5% during the historical period of 2014-2019. Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous is healthy, convenient, easy-to-make, delicious, offers versatility, and comes with health claims such as gluten-free and whole-grain food. In Morocco, the prevalent trend of westernization has led to the introduction of newer and innovative couscous preparation recipes.
In recent times, the rising consumer health consciousness towards high obesity levels have augmented the consumption of couscous, accounting to its low-caloric value and high protein/fiber content. Furthermore, the increasing demand for ready-to-eat food items, coupled with the wide availability of traditional, canned, frozen, microwavable couscous variants across the Moroccan retail channels, has been supporting the market growth. Additionally, the introduction of flavored and organic couscous products caters to the changing tastes and preferences of the Moroccan population. Looking forward, the market is anticipated to witness a significant growth during the forecast period of 2020-2025.
Market Breakup by Thickness
Market Breakup by SKUs
Market Breakup by Distribution Channel
The report has also examined the competitive landscape of the market and some of the key players include Atlas Couscous, Complexe Alimentaire Zine (CALZ), DALIA Corp., DARI, FORAFRIC MAROC, and KAYNA Group.
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