Top 12 Protein Bar Companies in the World

The global protein bar market size reached US$ 3.6 Billion in 2023. A protein bar is a nutritional supplement that contains high amounts of protein, carbohydrates, and other essential nutrients. It is used by athletes and fitness enthusiasts as a convenient and portable way to consume additional protein and calories to support muscle growth and recovery after exercise. It is also available in a variety of flavors and formulas, with additional ingredients such as vitamins, minerals, fiber, and healthy fats. As a result, protein bars are widely consumed by individuals and health-conscious consumers across the globe.

As per the analysis by IMARC Group, the top protein bar companies are introducing gluten-free, plant-based, and organic protein bars to expand their product portfolio and increase existing sales. They are also adopting innovative wrappers and labels due to the emerging trend of gifting unique premium items. Besides this, various key players are launching unique flavors, including sweet berry vanilla and chocolatey brownie sundae, with high nutritional content to cater to different consumer requirements. For instance, Kellogg's Special K launched a range of protein snack bars with 6 grams of protein and 90 calories per bar. Looking forward, IMARC Group expects the market to reach US$ 5.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5% during 2024-2032.

Learn about opportunities, challenges, and trends in the global Protein Bar industry with IMARC’s market research report. Try a free sample today!

List Top 12 Companies Operating in the Global Protein Bar Market

1. Amway Corp.

Amway Corp. is a multi-level company that specializes in the sale of health, beauty, and home care products. It has a global presence in more than 100 countries and territories worldwide and operates various brands, including Nutrilite vitamins and supplements, Artistry cosmetics and skincare, eSpring water purifiers, and Legacy of Clean household cleaning products. The company also offers a range of personal care items, including shampoos, lotions, and toothpaste. Presently, the company provides a range of protein bars under its BodyKey by Nutrilite brand.

2. Caveman Foods LLC

Caveman Foods LLC is a food company that produces a variety of paleo-friendly snacks and foods. The company uses simple, whole-food ingredients that are minimally processed and free from artificial preservatives, flavors, and colors. Its product line includes protein bars, meat snacks, jerky, and nut butter, all of which are designed to be low in carbohydrates and high in protein. Some of the most popular products offered by Caveman Foods include their protein bars, chicken jerky, beef jerky, and pork bites, all of which are made with high-quality meats and are free from nitrates and nitrites. Presently, the company offers its products in several countries, including Canada, Mexico, Australia, New Zealand, and Singapore.

3. Mondelez International Inc. (Clif Bar & Company)

Mondelez International is a global snack food and beverage company that is well-known for its snack food and beverage brands, including Oreo, Cadbury, Milka, Toblerone, Trident, and Tang, among others. Presently, it has operations in more than 80 countries around the world. Besides this, the company acquired Clif Bar & Company, a leading U.S. maker of nutritious energy bars with organic ingredients, in August 2022 to expand its product portfolio and strengthen its foothold in the market.

4. General Mills Inc.

General Mills Inc. is a multinational food company that specializes in manufacturing and marketing branded consumer foods. It is known for its popular brands, such as Cheerios, Pillsbury, Betty Crocker, and Häagen-Dazs, among others. The company offers a variety of protein bars under its Nature Valley brand, which is known for its granola bars and other snack products. These protein bars are available in several different flavors, including Peanut Butter Dark Chocolate, Salted Caramel Nut, and Almond Butter. Each bar contains around 10 grams of protein, which comes from sources like nuts, seeds, and whey protein isolate. Presently, General Mills has a global presence in more than 100 countries, employing over 35,000 people worldwide.

5. Hormel Foods Corporation

Hormel Foods Corporation is a multinational food company that specializes in the production and marketing of meat products and other food items. It is known for its popular brands such as Spam, Skippy, Jennie-O, and Applegate, among others. The company's products are sold through retail stores, foodservice distributors, and e-commerce channels in the United States and around the world. In recent years, Hormel has expanded its product offerings to include plant-based protein alternatives under the Happy Little Plants brand. The company has also focused on innovation and adapting to changing consumer preferences.

6. Kellogg Company

Kellogg Company is a multinational food company that is engaged in the manufacturing and marketing of breakfast cereals, snacks, and other convenience foods. It operates various brands such as Kellogg's Corn Flakes, Rice Krispies, Pop-Tarts, and Pringles, among others. The company's products are sold through retail stores, food service distributors, and e-commerce channels in the United States and around the world. Kellogg's offers a variety of protein bars under its Special K brand, which is known for its cereal and other snack products. The Special K protein bars come in several different flavors, including Chocolate Peanut Butter, Double Chocolate, and Salted Caramel Chocolate, among others.

7. Mars Incorporated

Mars Incorporated is a multinational food company that specializes in the manufacturing and marketing of confectionery, pet food, and other food products. The company’s diverse portfolio includes popular brands such as M&M's, Snickers, Twix, Pedigree, and Whiskas, among others. It offers confectionery, pet food, pasta sauces, ready-to-eat foods, chocolates, candies, protein bars, and cooking ingredients. The company's products are sold through retail stores, foodservice distributors, and e-commerce channels in the United States and around the world.

8. Nestlé S.A

Nestlé S.A is a multinational food and beverage company that is one of the largest food and beverage manufacturers in the world, with operations in 191 countries and over 2,000 brands. It produces a wide range of products, including confectionery, coffee, bottled water, pet food, and other food and beverage products. Some of the most popular brands under the Nestlé umbrella include Nescafé, KitKat, Gerber, Nestlé Pure Life, and Stouffer's, among others. In addition to its food and beverage products, Nestlé is also involved in the production and distribution of healthcare products like pharmaceuticals and medical devices. The company is committed to social responsibility and has a number of initiatives focused on improving access to healthcare and education in the communities where it operates.

9. NuGo Nutrition

NuGo Nutrition is a health and wellness company that specializes in producing protein bars and snacks. It offers a variety of protein bars and snacks including vegan, gluten-free, and low-sugar options. It operates product lines including NuGo, NuGo Slim, NuGo Dark, and NuGo Free, among others. The company's products are made with high-quality ingredients and are free from artificial flavors, colors, and sweeteners. At present, NuGo provides products in Canada, Mexico, Australia, the United Kingdom, and throughout Europe.

10. Orgain Inc.

Orgain Inc. is a health and wellness company that produces a variety of organic nutritional products, including protein powders, ready-to-drink shakes, bars, and other supplements. It offers products that are made with high-quality, organic ingredients and are designed to be convenient, nutritious, and delicious. The company's protein powders and shakes are available in a variety of flavors and are made with a blend of plant-based and animal-based proteins to suit different dietary needs and preferences. In addition to its products for adults, Orgain also offers a line of nutritional products for children, including ready-to-drink shakes and protein bars that are made with organic ingredients and free from artificial colors, flavors, and preservatives.

11. BellRing Brands Inc. (Premier Nutrition Company LLC)        

BellRing Brands, Inc. is a publicly traded health and wellness company that produces and markets a range of protein-based products under various brands. Its portfolio of brands includes Premier Protein, Dymatize, PowerBar, and Joint Juice, among others. The company's products are designed to provide consumers with convenient, nutritious options to support a healthy and active lifestyle. BellRing Brands' products include protein bars, shakes, powders, and other supplements, and are widely available through various retail channels, including grocery stores, mass merchandisers, and online retailers. The company acquired Premier Nutrition Company LLC in 2019 to expand its product offerings in the protein and nutrition space.

12. The Simply Good Foods Company

The Simply Good Foods Company is a publicly traded health and wellness company that specializes in producing and marketing branded nutritional food and snack products. The company was formed through the merger of Conyers Park Acquisition Corp. and Atkins Nutritionals, Inc. Its portfolio of brands includes Atkins, Quest, and SimplyProtein, among others that offer protein bars, shakes, powders, and other supplements, as well as snack products like crisps and cookies. Its brands are widely available through various retail channels, including grocery stores, mass merchandisers, and online retailers.

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