The United States mobile gaming market is projected to exhibit a growth rate (CAGR) of 11.60% during 2023-2028. The increasing utilization of mobile devices, the introduction of augmented reality (AR) and virtual reality (VR), the deployment of high-speed mobile networks, and the integration of social elements in mobile games represent some of the key factors driving the market.
Mobile gaming refers to playing video games on mobile devices like smartphones and tablets. It is a form of interactive entertainment that capitalizes on the portability and ubiquity of modern mobile technology, allowing individuals to engage in gaming experiences on the go, irrespective of location. Mobile gaming encompasses multiple games across various genres, from simple casual titles like puzzle games and endless runners to complex and immersive experiences such as role-playing games and multiplayer online battles. These games are specifically designed to adapt to mobile devices' limitations and unique features, including touch-screen controls, tilt sensors, and gyroscopes. It requires a minimal setup and is easily accessible through app stores or online platforms. Mobile gaming has become a significant force in the United States gaming industry, attracting both traditional gamers and a broader audience due to its convenience and diverse collection.
United States Mobile Gaming Market Trends/Drivers:
The increasing utilization of smartphones and tablets in the country is one of the major factors driving the market growth. In line with this, the growing popularity of mobile gaming due to the portability and ease of use of mobile devices, is providing a thrust to the market growth. Moreover, the growing preference of game developers to continually push the boundaries on mobile platforms, creating visually stunning and captivating games, is acting as a growth-inducing factor. In addition to this, the introduction of augmented reality (AR) and virtual reality (VR) has added an extra layer of immersion to mobile games, attracting casual gamers and hardcore enthusiasts, which in turn is contributing to the market growth. Furthermore, the increasing integration of social elements into gaming apps, such as multiplayer and social gaming features, allowing players to connect, compete, and cooperate with friends and other users across the country, is favoring to the market growth. Besides this, the deployment of high-speed mobile networks, particularly fifth generation (5G), that have a profound impact on the mobile gaming experience enabling seamless online gameplay, better connectivity, and enhanced graphics, is propelling the market growth. Furthermore, the increasing popularity of mobile gaming platforms due to the growing strategic partnerships and collaborations among game developers and established brands, influencers, and content creators to tap into wider audiences and enhance the visibility of their games are providing remunerative growth opportunities.
United States Mobile Gaming Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the United States mobile gaming market report, along with forecasts at the country levels for 2023-2028. Our report has categorized the market based on type, device type, platform, and business model.
Breakup by Type:
- Action or Adventure
- Sports and Role Playing
- Strategy and Brain
The report has provided a detailed breakup and analysis of the market based on the type. This includes action or adventure, casino, sports and role playing and strategy and brain.
Breakup by Device Type:
A detailed breakup and analysis of the market based on the device type has also been provided in the report. This includes smartphone, smartwatch, PDA, tablet, and others.
Breakup by Platform:
A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes android, iOS, and others.
Breakup by Business Model:
A detailed breakup and analysis of the market based on the business model has also been provided in the report. This includes freemium, paid, free, paymium.
Breakup by Region:
The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South and West.
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
United States Mobile Gaming Market Report Scope:
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Device Type
- Business Model
||Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain
|Device Types Covered
||Smartphone, Smartwatch, PDA, Tablet, Others
||Android, iOS, Others
|Business Models Covered
||Freemium, Paid, Free, Paymium
||Northeast, Midwest, South and West
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the United States mobile gaming market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the United States mobile gaming market?
- What is the breakup of the United States mobile gaming market on the basis of type?
- What is the breakup of the United States mobile gaming market on the basis of device type?
- What is the breakup of the United States mobile gaming market on the basis of the platform?
- What is the breakup of the United States mobile gaming market on the basis of business model?
- What are the various stages in the value chain of the United States mobile gaming market?
- What are the key driving factors and challenges in the United States mobile gaming market?
- What is the structure of the United States mobile gaming market and who are the key players?
- What is the degree of competition in the United States mobile gaming market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States mobile gaming market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the United States mobile gaming market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States mobile gaming industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.