The United States set-top box market is currently witnessing steady growth. A set-top box (STB) is an electronic, hardware device that receives and decodes digital signals from digital television (DTV) broadcasts and displays them on the television. It comprises a RAM, web browser, MPEG decoder chip and an operating system, which assists in accessing files, programs, interfaces and services. It performs complex functions, such as video conferencing, home networking, video-on-demand and internet protocol (IP) telephony. It also aids in accessing the Internet and adding premium channels directly from the device. Consequently, it is extensively used in cable, satellite and over-the-air (OTA) television systems in the United States.
The increasing popularity of digital video recording, in confluence with advanced satellite networks and high disposable incomes of individuals, represents one of the significant factors impelling the market growth. Apart from this, the incorporation of interactive features in STB systems, such as motion sensors, Bluetooth connectivity, Internet of Things (IoT), gaming platforms, virtual reality and artificial intelligence (AI), are further contributing to the market growth. Moreover, the spread of the coronavirus disease (COVID-19), along with the growing emphasis on social distancing norms by the Government, has increased the adoption of e-learning across the country. This, in turn, is creating a positive influence on the market growth. Looking forward, IMARC Group expects the market to exhibit stable growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the United States set-top box market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type, resolution, end-user, service type and distribution.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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