The United States set-top box market size reached US$ 1,621.2 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,634.9 Million by 2028.
A set-top box (STB) is an electronic, hardware device that receives and decodes digital signals from digital television (DTV) broadcasts and displays them on the television. It comprises a RAM, web browser, MPEG decoder chip and an operating system, which assists in accessing files, programs, interfaces and services. It performs complex functions, such as video conferencing, home networking, video-on-demand and internet protocol (IP) telephony. It also aids in accessing the Internet and adding premium channels directly from the device. Consequently, it is extensively used in cable, satellite and over-the-air (OTA) television systems in the United States.
The increasing popularity of digital video recording, in confluence with advanced satellite networks and high disposable incomes of individuals, represents one of the significant factors impelling the market growth. Apart from this, the incorporation of interactive features in STB systems, such as motion sensors, Bluetooth connectivity, Internet of Things (IoT), gaming platforms, virtual reality and artificial intelligence (AI), are further contributing to the market growth. Moreover, the spread of the coronavirus disease (COVID-19), along with the growing emphasis on social distancing norms by the Government, has increased the adoption of e-learning across the country. This, in turn, is creating a positive influence on the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States set-top box market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on type, resolution, end-user, service type and distribution.
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Type, Resolution, End-User, Service Type, Distribution, Region
Northeast, Midwest, South, West
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Key Questions Answered in This Report
The United States set-top box market was valued at US$ 1,621.2 Million in 2022.
The continuous development of advanced set-top box variants that can perform several complex functions, including video conferencing, home networking, video-on-demand, and Internet Protocol (IP) telephony, is primarily driving the United States set-top box market.
The sudden outbreak of the COVID-19 pandemic has led to the growing demand for set-top-box
devices, as a means of indoor entertainment during the lockdown scenario across the United States.
Based on the type, the United States set-top box market can be segregated into cable STB, satellite STB, digital terrestrial television (DTT) STB, internet protocol (IP) STB, and over-the-top (OTT) STB. Currently, satellite STB type accounts for the majority of the total market share.
Based on the resolution, the United States set-top box market has been divided into HD (high
definition), SD (standard definition), and UHD (ultra-high definition). Among these, HD (high
definition) exhibits a clear dominance in the market.
Based on the end-user, the United States set-top box market can be categorized into residential,
commercial, and others. Currently, the residential sector holds the majority of the total market
Based on the service type, the United States set-top box market has been segmented into pay TV and free-to-air, where pay TV currently represents the largest market share.
Based on the distribution, the United States set-top box market can be bifurcated into online
distribution and offline distribution. Currently, offline distribution accounts for the majority of the
total market share.
On a regional level, the market has been classified into Northeast, Midwest, South, and West, where South currently dominates the market.
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