United States Video Streaming Market Report by Component (Solution, Services), Streaming Type (Live/Linear Video Streaming, Non-Linear Video Streaming), Revenue Model (Subscription, Transactional, Advertisement, Hybrid), End User (Personal, Commercial), and Region 2024-2032

United States Video Streaming Market Report by Component (Solution, Services), Streaming Type (Live/Linear Video Streaming, Non-Linear Video Streaming), Revenue Model (Subscription, Transactional, Advertisement, Hybrid), End User (Personal, Commercial), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A20474
Buy Now

Market Overview:

United States video streaming market size is projected to exhibit a growth rate (CAGR) of 19.10% during ​2024-2032​. The increasing proliferation of smartphones and other mobile devices that has made it convenient for users to access video content anytime, anywhere, is driving the market.

Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Growth Rate (2024-2032) 19.10%


Video streaming is a technology that enables the continuous transmission of video content over the internet in real time. Instead of downloading an entire video file before playback, streaming allows viewers to watch videos instantly without the need for storage space. The process involves sending compressed video data as a continuous stream, allowing users to start watching while the remaining content is still being transmitted. This method ensures a smoother and more efficient viewing experience, as users don't have to wait for the entire file to download. Popular streaming platforms, such as Netflix, YouTube, and Hulu, use adaptive streaming techniques to adjust video quality based on the viewer's internet speed, ensuring a seamless playback experience across various devices. Streaming has become a ubiquitous way for people to access a vast array of video content, including movies, TV shows, live events, and more.

United States Video Streaming Market Trends:

The video streaming market in the United States has witnessed unprecedented growth in recent years, primarily driven by the increasing penetration of high-speed internet and the proliferation of smart devices. Firstly, with the regional expansion of broadband infrastructure, consumers now have seamless access to high-speed internet, facilitating the smooth streaming of high-quality video content. Consequently, this has spurred the adoption of video streaming services as users seek convenient and on-demand access to a plethora of entertainment options. Moreover, the ubiquity of smartphones and smart TVs has played a pivotal role in propelling the video streaming market forward. As these devices become more affordable and widely accessible, consumers are embracing the flexibility and convenience of watching videos anytime, anywhere. Additionally, the rise of original content production by streaming platforms has fueled subscriber growth, as exclusive and compelling content becomes a significant driver for customer acquisition and retention. Furthermore, the ongoing shift in consumer preferences from traditional cable TV to on-demand streaming services is expected to drive the video streaming market in the United States during the forecast period.

United States Video Streaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on component, streaming type, revenue model, and end user.

Component Insights:

  • Solution 
    • IPTV
    • Over-the-top
    • Pay TV
  • Services 
    • Consulting
    • Managed Services
    • Training and Support
       

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (IPTV, over-the-top, and pay TV) and services (consulting, managed services, and training and support).

Streaming Type Insights:

  • Live/Linear Video Streaming
  • Non-Linear Video Streaming
     

A detailed breakup and analysis of the market based on the streaming type have also been provided in the report. This includes live/linear video streaming and non-linear video streaming.

Revenue Model Insights:

  • Subscription
  • Transactional
  • Advertisement
  • Hybrid
     

The report has provided a detailed breakup and analysis of the market based on the revenue model. This includes subscription, transactional, advertisement, and hybrid.

End User Insights:

  • Personal
  • Commercial
     

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes personal and commercial.

Regional Insights:

  • Northeast
  • Midwest
  • South
  • West
     

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Video Streaming Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Component
  • Streaming Type
  • Revenue Model
  • End User
  • Region
Components Covered
  • Solution: IPTV, Over-the-top, Pay TV
  • Services: Consulting, Managed Services, Training and Support
Streaming Types Covered Live/Linear Video Streaming, Non-Linear Video Streaming
Revenue Models Covered Subscription, Transactional, Advertisement, Hybrid
End Users Covered Personal, Commercial
Regions Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the United States video streaming market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States video streaming market?
  • What is the breakup of the United States video streaming market on the basis of component?
  • What is the breakup of the United States video streaming market on the basis of streaming type?
  • What is the breakup of the United States video streaming market on the basis of revenue model?
  • What is the breakup of the United States video streaming market on the basis of end user?
  • What are the various stages in the value chain of the United States video streaming market? 
  • What are the key driving factors and challenges in the United States video streaming?
  • What is the structure of the United States video streaming market and who are the key players?
  • What is the degree of competition in the United States video streaming market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States video streaming market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the United States video streaming market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States video streaming industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
United States Video Streaming Market Report by Component (Solution, Services), Streaming Type (Live/Linear Video Streaming, Non-Linear Video Streaming), Revenue Model (Subscription, Transactional, Advertisement, Hybrid), End User (Personal, Commercial), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More