Vietnam online travel market is projected to exhibit a growth rate (CAGR) of 8.82% during 2024-2032. The increasing internet penetration, and smartphone, the rise of disposable income among Vietnamese consumers, and partnerships and collaborations between online travel agencies and various travel-related service providers represent some of the key factors driving the market.
|Market Growth Rate (2024-2032)
Online travel services are digital platforms that facilitate the planning, booking, and management of travel arrangements such as flights, accommodations, car rentals, and activities. These platforms have transformed the way individuals plan and experience travel by providing convenient and user-friendly solutions accessible through the Internet. Travelers can use online travel services to research destinations, compare prices, and make reservations with ease. These platforms often offer a wide range of options to suit various budgets and preferences, making travel planning more accessible to a broader audience. Travelers can access a wealth of information, including reviews and recommendations, all in one place. Moreover, they can make bookings at any time, from anywhere, reducing the need for extensive phone calls or visits to physical travel agencies. Online travel services have become increasingly sophisticated, incorporating features such as real-time pricing updates, personalized recommendations, and travel insurance options. They have also adapted to accommodate the changing needs of travelers, including the integration of mobile apps for on-the-go planning and support.
Vietnam Online Travel Market Trends:
The market in Vietnam is majorly driven by the increasing internet penetration, and smartphone usage in Vietnam has significantly contributed to the expansion of the online travel market. With more individuals gaining access to the Internet, booking travel services online has become more convenient and accessible. Moreover, the rise of disposable income among Vietnamese consumers has also played a pivotal role in impelling the online travel market. As individual’s incomes increase, they have more discretionary spending, which includes leisure travel. The convenience of booking flights, hotels, and tours online has made it easier for individuals and families to plan and book their trips. Furthermore, the presence of a competitive landscape with multiple online travel agencies and platforms has fueled the market growth. These platforms often offer competitive pricing, attractive deals, and a wide range of travel options, enticing more travelers to book online. Additionally, the ease of comparing prices and reading reviews has made online booking a preferred choice for many. Besides, government initiatives to promote tourism have been a significant driver. The Vietnamese government has actively encouraged and supported the tourism industry, leading to the development of new destinations and attractions. This has stimulated both domestic and international travel, with several travelers opting to use online platforms for their bookings. Furthermore, partnerships and collaborations between online travel agencies and various travel-related service providers, such as airlines and hotels, resulting in exclusive discounts and promotions, are attracting more customers to book through online channels.
Vietnam Online Travel Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on booking type and platform.
Booking Type Insights:
- Air Ticketing
- Hotels and Packages
- Bus Ticketing
- Railway Ticketing
The report has provided a detailed breakup and analysis of the market based on the booking type. This includes air ticketing, hotels and packages, bus ticketing, railway ticketing, and others.
A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes desktop and mobile.
- Northern Vietnam
- Central Vietnam
- Southern Vietnam
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Vietnam Online Travel Market Report Coverage:
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
- Booking Type
|Booking Types Covered
||Air Ticketing, Hotels and Packages, Bus Ticketing, Railway Ticketing, Others
||Northern Vietnam, Central Vietnam, Southern Vietnam
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2999
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|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the Vietnam online travel market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Vietnam online travel market?
- What is the breakup of the Vietnam online travel market on the basis of booking type?
- What is the breakup of the Vietnam online travel market on the basis of platform?
- What are the various stages in the value chain of the Vietnam online travel market?
- What are the key driving factors and challenges in the Vietnam online travel?
- What is the structure of the Vietnam online travel market and who are the key players?
- What is the degree of competition in the Vietnam online travel market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam online travel market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam online travel market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam online travel industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.