Weather App Market

Market Overview:

The global weather app market size reached US$ 930.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,833.8 Million by 2032, exhibiting a growth rate (CAGR) of 7.8% during 2024-2032. The growing adoption of smartphones and other connected devices among the masses across the globe, rising demand for accurate and localized weather data, and various technological advancements are some of the major factors propelling the market.

A weather app is a mobile application that provides users with real-time weather information and forecasts. It offers a convenient way to obtain weather updates for specific locations or regions. It is easy to use as individuals can input their desired location or allow the app to access the global positioning system (GPS) of a device to automatically retrieve the weather data for their current location. It is user-friendly and visually appealing and provides weather information in an accurate manner. As it allows users to stay updated and make informed decisions, the demand for weather apps is rising across the globe.

At present, the increasing adoption of weather apps to gain insights about air quality and ultraviolet (UV) index among individuals is contributing to the growth of the market. Apart from this, the rising utilization of weather apps for planning activities and parties in outdoor areas is propelling the growth of the market. In line with this, the increasing adoption of weather apps for staying informed about weather changes and potential disruptions around the world is bolstering the growth of the market. Besides this, the growing demand for weather apps, as they can be easily integrated with smart home devices, is positively influencing the market. In addition, the increasing awareness and concern about climate change among the masses across the globe is impelling the growth of the market. Furthermore, the rising adoption of weather apps among farmers for crop planning according to the weather is strengthening the growth of the market.

Weather App Market Trends/Drivers:

Rising adoption of smartphones and other connected devices

There is a rise in the adoption of smartphones and various connected devices, along with the ease of internet facilities across the globe. People are increasingly utilizing weather apps on their smartphones that offer convenient solutions. In line with this, users can easily install weather apps in their smartphones to get real-time weather information on their mobile devices. Apart from this, weather apps are easily connected with other electronic devices, such as laptops and smart wearables, that provide enhanced accessibility to the users. People are increasingly preferring weather apps to plan activities and stay updated on weather conditions, which is contributing to the growth of the market.

Growing demand for accurate and localized weather data

There is a rise in the demand for accurate and localized weather data among the masses around the world. Users rely on weather apps to obtain reliable forecasts for their specific locations or regions. There is also an increase in the preference for weather apps among individuals due to the changing weather patterns. Various businesses and industries require precise weather information to make informed decisions and avoid material damage as weather apps provide various information about temperature, precipitation, wind speed, and atmospheric conditions. In addition, accurate and localized weather forecasts allow users to plan outdoor activities and ensure safety during severe weather events. Apart from this, it aids in offering hourly or daily forecasts, extended forecasts, severe weather alerts, and radar or satellite imagery, which is offering a positive market outlook.

Technological advancements in weather apps

Various technological advancements in weather apps assist in providing improved data, enhanced weather prediction, and user-friendly interfaces. Visually appealing and user-friendly weather apps attract a large consumer base across the globe. Apart from this, advanced weather apps provide real-time and high-resolution data, which is contributing to the growth of the market. Various systems, such as weather satellites, ground-based weather stations, and weather radars, are utilized to generate accurate data for weather forecasting. In addition, the rising integration of machine learning (ML) and artificial intelligence (AI) algorithms in weather prediction models to analyze vast amounts of historical weather data and identify patterns and relationships to improve forecast accuracy is positively influencing the market.

Weather App Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global weather app market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on marketplace.

Breakup by Marketplace:

• Google Play Store
• Apple iOS Store
• Others

Google play store represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the marketplace. This includes google play store, apple iOS store, and others. According to the report, google play store represented the largest segment.

Google play store is a major marketplace for weather apps that cater to the demand of Android users. In addition, it offers a wide range of weather apps developed specifically for Android devices. Weather apps available on the google play store involve both free and paid versions and offer various features and functionalities. Apart from this, the rising utilization of weather apps due to the increasing number of Android users is contributing to the growth of the market.

Apple iOS store is a prominent marketplace for weather apps targeting Apple's iOS users. It is the primary distribution platform for apps designed for iPhones, iPads, and other Apple devices. In line with this, weather apps on the App Store are available in both free and paid versions that provide users with a range of choices.

Other marketplaces for weather apps include Amazon Appstore and Samsung Galaxy Store, which cater to specific device brands or regions. In addition, there are third-party platforms and websites where weather apps can be downloaded and installed easily and directly. These alternative marketplaces provide enhanced convenience to the users, which is supporting the growth of the market.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest weather app market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. 

North America held the biggest market share on account of the rising adoption of smartphones and smart devices. Apart from this, the increasing demand for weather apps, as the region is prone to various weather events, is contributing to the growth of the market. In addition, the growing demand for weather apps as a convenient source of weather information is positively influencing the market. Furthermore, the rising reliance of individuals on weather apps for outdoor activities is bolstering the growth of the market in the region.

Competitive Landscape:

Key players are rapidly introducing advanced weather data collection methods and engaging in partnerships with meteorological agencies to improve the accuracy and reliability of their forecasts. In addition, they are incorporating machine learning (ML) and artificial intelligence (ML) to identify huge amounts of weather data and provide users with the most precise weather information. Apart from this, companies are focusing on delivering a seamless user experience with improved user interface design, visual enhancements, and interactive features with personalized settings. They are also preferring user-centric features, such as push notifications, customizable widgets, and location-based alerts to improve user engagement and convenience. Furthermore, various manufacturers are focusing on hyperlocal forecasts, delivering weather information specific to exact locations or even street-level accuracy of individuals.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• AccuWeather Inc.
• Acme AtronOmatic LLC
• Apalon LLC
• CARROT Weather
• DTN
• IBM Corporation
• Windyty SE
   

Weather App Market Report Scope:

Key Questions Answered in This Report:

• How has the global weather app market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global weather app market?
• What is the impact of each driver, restraint, and opportunity on the global weather app market?
• What are the key regional markets?
• Which countries represent the most attractive weather app market?
• What is the breakup of the market based on the marketplace?
• Which is the most attractive marketplace in the weather app market?
• What is the competitive structure of the global weather app market?
• Who are the key players/companies in the global weather app market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the weather app market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global weather app market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the weather app industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.