Asia Pacific Set-Top Box Market

Market Overview:

The Asia Pacific set-top box market is currently witnessing steady growth. A set-top box (STB) receives digital transmissions and decodes video and audio programs to display them on televisions (TVs). It supports two-way communication, which allows interactive features, such as adding premium channels directly from the device or accessing the internet. It provides a better picture and sound quality compared to conventional analog systems. Moreover, it enables users to access multiple TV delivery methods, including terrestrial, cable, internet and satellite. At present, there is a rise in the demand for STBs in the Asia Pacific region on account of the increasing sales of digital TVs.

Rapid urbanization, inflating disposable incomes and the rising utilization of Over the Top (OTT) media services are among the key factors bolstering the market growth. Moreover, the escalating demand for value-added services, such as channel pack subscriptions, high definition (HD) channels and interactive videos, is spurring the growth of the market. Furthermore, the integration of motion sensors, Bluetooth connectivity, Internet of Things (IoT), gaming platforms, virtual reality (VR) and artificial intelligence (AI) is also contributing to the market growth. Apart from this, due to the coronavirus disease (COVID-19) outbreak and lockdowns imposed by governments of several countries, individuals are spending more time indoors, thereby escalating the demand for media and entertainment services. This, in turn, is anticipated to create a positive outlook for manufacturers in the region. On account of these factors, IMARC Group expects the market to exhibit stable growth during the forecast period (2020-2025).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific set-top box market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type, resolution, end user, service type and distribution.

Breakup by Type:

• Cable STB
• Satellite STB
• Digital Terrestrial Television (DTT) STB
• Internet Protocol (IP) STB
• Over-The-Top (OTT) STB
   

Breakup by Resolution:

• HD (High Definition)
• SD (Standard Definition)
• UHD (Ultra-High Definition)
   

 Breakup by End User:

• Residential
• Commercial
• Others
   

Breakup by Service Type:

• Pay TV
• Free-to-Air
   

Breakup by Distribution:

• Online Distribution
• Offline Distribution
   

Breakup by Country:

• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the Asia Pacific set-top box market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Asia Pacific set-top box market?
• What are the key regional markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the resolution?
• What is the breakup of the market based on the end user?
• What is the breakup of the market based on the service type?
• What is the breakup of the market based on the distribution?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Asia Pacific set-top box market and who are the key players?
• What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Asia Pacific Set-Top Box Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Cable STB
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Satellite STB
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Digital Terrestrial Television (DTT) STB
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Internet Protocol (IP) STB
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Over-The-Top (OTT) STB
        6.5.1 Market Trends
        6.5.2 Market Forecast
7    Market Breakup by Resolution
    7.1    HD (High Definition)
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    SD (Standard Definition)
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    UHD (Ultra-High Definition)
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by End User
    8.1    Residential
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Commercial
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Market Breakup by Service Type
    9.1    Pay TV
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Free-to-Air
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by Distribution
    10.1    Online Distribution
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Offline Distribution
        10.2.1 Market Trends
        10.2.2 Market Forecast
11    Market Breakup by Country
    11.1    China
        11.1.1 Market Trends
        11.1.2 Market Breakup by Type
        11.1.3 Market Breakup by Resolution
        11.1.4 Market Breakup by End User
        11.1.5 Market Breakup by Service Type
        11.1.6 Market Breakup by Distribution
        11.1.7 Market Forecast
    11.2    Japan
        11.2.1 Market Trends
        11.2.2 Market Breakup by Type
        11.2.3 Market Breakup by Resolution
        11.2.4 Market Breakup by End User
        11.2.5 Market Breakup by Service Type
        11.2.6 Market Breakup by Distribution
        11.2.7 Market Forecast
    11.3    India
        11.3.1 Market Trends
        11.3.2 Market Breakup by Type
        11.3.3 Market Breakup by Resolution
        11.3.4 Market Breakup by End User
        11.3.5 Market Breakup by Service Type
        11.3.6 Market Breakup by Distribution
        11.3.7 Market Forecast
    11.4    South Korea
        11.4.1 Market Trends
        11.4.2 Market Breakup by Type
        11.4.3 Market Breakup by Resolution
        11.4.4 Market Breakup by End User
        11.4.5 Market Breakup by Service Type
        11.4.6 Market Breakup by Distribution
        11.4.7 Market Forecast
    11.5    Australia
        11.5.1 Market Trends
        11.5.2 Market Breakup by Type
        11.5.3 Market Breakup by Resolution
        11.5.4 Market Breakup by End User
        11.5.5 Market Breakup by Service Type
        11.5.6 Market Breakup by Distribution
        11.5.7 Market Forecast
    11.6    Indonesia
        11.6.1 Market Trends
        11.6.2 Market Breakup by Type
        11.6.3 Market Breakup by Resolution
        11.6.4 Market Breakup by End User
        11.6.5 Market Breakup by Service Type
        11.6.6 Market Breakup by Distribution
        11.6.7 Market Forecast
    11.7    Others
        11.7.1 Market Trends
        11.7.2 Market Breakup by Type
        11.7.3 Market Breakup by Resolution
        11.7.4 Market Breakup by End User
        11.7.5 Market Breakup by Service Type
        11.7.6 Market Breakup by Distribution
        11.7.7 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis
    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
16    Policy and Regulatory Landscape
17    Competitive Landscape
    17.1    Market Structure
    17.2    Key Players
    17.3    Profiles of Key Players

List of Figures

Figure 1: Asia Pacific: Set-Top Box Market: Major Drivers and Challenges
Figure 2: Asia Pacific: Set-Top Box Market: Sales Value (in Million US$), 2014-2019
Figure 3: Asia Pacific: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 4: Asia Pacific: Set-Top Box Market: Breakup by Type (in %), 2019
Figure 5: Asia Pacific: Set-Top Box Market: Breakup by Resolution (in %), 2019
Figure 6: Asia Pacific: Set-Top Box Market: Breakup by End User (in %), 2019
Figure 7: Asia Pacific: Set-Top Box Market: Breakup by Service Type (in %), 2019
Figure 8: Asia Pacific: Set-Top Box Market: Breakup by Distribution (in %), 2019
Figure 9: Asia Pacific: Set-Top Box Market: Breakup by Country (in %), 2019
Figure 10: Asia Pacific: Set-Top Box (Cable STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: Asia Pacific: Set-Top Box (Cable STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: Asia Pacific: Set-Top Box (Satellite STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Asia Pacific: Set-Top Box (Satellite STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Asia Pacific: Set-Top Box (Digital Terrestrial Television STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Asia Pacific: Set-Top Box (Digital Terrestrial Television STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Asia Pacific: Set-Top Box (Internet Protocol STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Asia Pacific: Set-Top Box (Internet Protocol STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Asia Pacific: Set-Top Box (Over-The-Top STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: Asia Pacific: Set-Top Box (Over-The-Top STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: Asia Pacific: Set-Top Box (HD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: Asia Pacific: Set-Top Box Market (HD) Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Asia Pacific: Set-Top Box (SD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: Asia Pacific: Set-Top Box (SD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: Asia Pacific: Set-Top Box (UHD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: Asia Pacific: Set-Top Box (UHD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Asia Pacific: Set-Top Box (Residential) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: Asia Pacific: Set-Top Box (Residential) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: Asia Pacific: Set-Top Box (Commercial) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: Asia Pacific: Set-Top Box (Commercial) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Asia Pacific: Set-Top Box (Other End Users) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: Asia Pacific: Set-Top Box (Other End Users) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: Asia Pacific: Set-Top Box (Pay TV) Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: Asia Pacific: Set-Top Box (Pay TV) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Asia Pacific: Set-Top Box (Free-to-Air) Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Asia Pacific: Set-Top Box (Free-to-Air) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: Asia Pacific: Set-Top Box (Online Distribution) Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: Asia Pacific: Set-Top Box (Online Distribution) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: Asia Pacific: Set-Top Box (Offline Distribution) Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: Asia Pacific: Set-Top Box (Offline Distribution) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: China: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 41: China: Set-Top Box Market: Breakup by Type (in %), 2019
Figure 42: China: Set-Top Box Market: Breakup by Resolution (in %), 2019
Figure 43: China: Set-Top Box Market: Breakup by End User (in %), 2019
Figure 44: China: Set-Top Box Market: Breakup by Service Type (in %), 2019
Figure 45: China: Set-Top Box Market: Breakup by Distribution (in %), 2019
Figure 46: China: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: Japan: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: Japan: Set-Top Box Market: Breakup by Type (in %), 2019
Figure 49: Japan: Set-Top Box Market: Breakup by Resolution (in %), 2019
Figure 50: Japan: Set-Top Box Market: Breakup by End User (in %), 2019
Figure 51: Japan: Set-Top Box Market: Breakup by Service Type (in %), 2019
Figure 52: Japan: Set-Top Box Market: Breakup by Distribution (in %), 2019
Figure 53: Japan: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 54: India: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 55: India: Set-Top Box Market: Breakup by Type (in %), 2019
Figure 56: India: Set-Top Box Market: Breakup by Resolution (in %), 2019
Figure 57: India: Set-Top Box Market: Breakup by End User (in %), 2019
Figure 58: India: Set-Top Box Market: Breakup by Service Type (in %), 2019
Figure 59: India: Set-Top Box Market: Breakup by Distribution (in %), 2019
Figure 60: India: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: South Korea: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: South Korea: Set-Top Box Market: Breakup by Type (in %), 2019
Figure 63: South Korea: Set-Top Box Market: Breakup by Resolution (in %), 2019
Figure 64: South Korea: Set-Top Box Market: Breakup by End User (in %), 2019
Figure 65: South Korea: Set-Top Box Market: Breakup by Service Type (in %), 2019
Figure 66: South Korea: Set-Top Box Market: Breakup by Distribution (in %), 2019
Figure 67: South Korea: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 68: Australia: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 69: Australia: Set-Top Box Market: Breakup by Type (in %), 2019
Figure 70: Australia: Set-Top Box Market: Breakup by Resolution (in %), 2019
Figure 71: Australia: Set-Top Box Market: Breakup by End User (in %), 2019
Figure 72: Australia: Set-Top Box Market: Breakup by Service Type (in %), 2019
Figure 73: Australia: Set-Top Box Market: Breakup by Distribution (in %), 2019
Figure 74: Australia: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: Indonesia: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: Indonesia: Set-Top Box Market: Breakup by Type (in %), 2019
Figure 77: Indonesia: Set-Top Box Market: Breakup by Resolution (in %), 2019
Figure 78: Indonesia: Set-Top Box Market: Breakup by End User (in %), 2019
Figure 79: Indonesia: Set-Top Box Market: Breakup by Service Type (in %), 2019
Figure 80: Indonesia: Set-Top Box Market: Breakup by Distribution (in %), 2019
Figure 81: Indonesia: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 82: Others: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 83: Others: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 84: Asia Pacific: Set-Top Box Industry: SWOT Analysis
Figure 85: Asia Pacific: Set-Top Box Industry: Value Chain Analysis
Figure 86: Asia Pacific: Set-Top Box Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Asia Pacific: Set-Top Box Market: Key Industry Highlights, 2019 and 2025
Table 2: Asia Pacific: Set-Top Box Market Forecast: Breakup by Type (in Million US$), 2020-2025
Table 3: Asia Pacific: Set-Top Box Market Forecast: Breakup by Resolution (in Million US$), 2020-2025
Table 4: Asia Pacific: Set-Top Box Market Forecast: Breakup by End User (in Million US$), 2020-2025
Table 5: Asia Pacific: Set-Top Box Market Forecast: Breakup by Service Type (in Million US$), 2020-2025
Table 6: Asia Pacific: Set-Top Box Market Forecast: Breakup by Distribution (in Million US$), 2020-2025
Table 7: Asia Pacific: Set-Top Box Market Forecast: Breakup by Country (in Million US$), 2020-2025
Table 8: Asia Pacific: Set-Top Box Market Structure
Table 9: Asia Pacific: Set-Top Box Market: Key Players