Market Overview:

The Asia Pacific set-top box market is expected to exhibit a CAGR of 1.9% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

A set-top box (STB) receives digital transmissions and decodes video and audio programs to display them on televisions (TVs). It supports two-way communication, which allows interactive features, such as adding premium channels directly from the device or accessing the internet. It provides a better picture and sound quality compared to conventional analog systems. Moreover, it enables users to access multiple TV delivery methods, including terrestrial, cable, internet and satellite. At present, there is a rise in the demand for STBs in the Asia Pacific region on account of the increasing sales of digital TVs.

Rapid urbanization, inflating disposable incomes and the rising utilization of Over the Top (OTT) media services are among the key factors bolstering the market growth. Moreover, the escalating demand for value-added services, such as channel pack subscriptions, high definition (HD) channels and interactive videos, is spurring the growth of the market. Furthermore, the integration of motion sensors, Bluetooth connectivity, Internet of Things (IoT), gaming platforms, virtual reality (VR) and artificial intelligence (AI) is also contributing to the market growth. Apart from this, due to the coronavirus disease (COVID-19) outbreak and lockdowns imposed by governments of several countries, individuals are spending more time indoors, thereby escalating the demand for media and entertainment services. This, in turn, is anticipated to create a positive outlook for manufacturers in the region. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific set-top box market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on type, resolution, end user, service type and distribution.

Breakup by Type:

• Cable STB
• Satellite STB
• Digital Terrestrial Television (DTT) STB
• Internet Protocol (IP) STB
• Over-The-Top (OTT) STB
   

Breakup by Resolution:

• HD (High Definition)
• SD (Standard Definition)
• UHD (Ultra-High Definition)
   

 Breakup by End User:

• Residential
• Commercial
• Others
   

Breakup by Service Type:

• Pay TV
• Free-to-Air
   

Breakup by Distribution:

• Online Distribution
• Offline Distribution
   

Breakup by Country:

• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the Asia Pacific set-top box market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Asia Pacific set-top box market?
• What are the key regional markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the resolution?
• What is the breakup of the market based on the end user?
• What is the breakup of the market based on the service type?
• What is the breakup of the market based on the distribution?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Asia Pacific set-top box market and who are the key players?
• What is the degree of competition in the industry?