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Asia Pacific Set-Top Box Market Report by Type (Cable STB, Satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB, Over-The-Top (OTT) STB), Resolution (HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition)), End User (Residential, Commercial, and Others), Service Type (Pay TV, Free-to-Air), Distribution (Online Distribution, Offline Distribution), and Country 2024-2032
Report Format: PDF+Excel | Report ID: SR112023A2646
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Market Overview:
The Asia Pacific set-top box market size reached US$ 13.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 16 Billion by 2032, exhibiting a growth rate (CAGR) of 1.7% during 2024-2032.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 13.8 Billion |
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Market Forecast in 2032
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US$ 16 Billion |
| Market Growth Rate 2024-2032 | 1.7% |
A set-top box (STB) receives digital transmissions and decodes video and audio programs to display them on televisions (TVs). It supports two-way communication, which allows interactive features, such as adding premium channels directly from the device or accessing the internet. It provides a better picture and sound quality compared to conventional analog systems. Moreover, it enables users to access multiple TV delivery methods, including terrestrial, cable, internet and satellite. At present, there is a rise in the demand for STBs in the Asia Pacific region on account of the increasing sales of digital TVs.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Rapid urbanization, inflating disposable incomes and the rising utilization of Over the Top (OTT) media services are among the key factors bolstering the market growth. Moreover, the escalating demand for value-added services, such as channel pack subscriptions, high definition (HD) channels and interactive videos, is spurring the growth of the market. Furthermore, the integration of motion sensors, Bluetooth connectivity, Internet of Things (IoT), gaming platforms, virtual reality (VR) and artificial intelligence (AI) is also contributing to the market growth. Apart from this, due to the coronavirus disease (COVID-19) outbreak and lockdowns imposed by governments of several countries, individuals are spending more time indoors, thereby escalating the demand for media and entertainment services. This, in turn, is anticipated to create a positive outlook for manufacturers in the region.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific set-top box market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on type, resolution, end user, service type and distribution.
Breakup by Type:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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- Cable STB
- Satellite STB
- Digital Terrestrial Television (DTT) STB
- Internet Protocol (IP) STB
- Over-The-Top (OTT) STB
Breakup by Resolution:
- HD (High Definition)
- SD (Standard Definition)
- UHD (Ultra-High Definition)
Breakup by End User:
- Residential
- Commercial
- Others
Breakup by Service Type:
- Pay TV
- Free-to-Air
Breakup by Distribution:
- Online Distribution
- Offline Distribution
Breakup by Country:
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Segment Coverage | Type, Resolution, End User, Service Type, Distribution, Country |
| Countries Covered | China, Japan, India, South Korea, Australia, Indonesia, Others |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The Asia Pacific set-top box market was valued at US$ 13.8 Billion in 2023.
We expect the Asia Pacific set-top box market to exhibit a CAGR of 1.7% during 2024-2032.
The rising utilization of Over the Top (OTT) and value-added services, along with the introduction of hybrid set-top boxes that encourages users to view digital cable programming and videos from the local IP network or Internet, is primarily driving the India set-top box market.
The sudden outbreak of the COVID-19 pandemic has led to the rising demand for set-top box as a means of indoor entertainment, during the lockdown scenario across several Asia Pacific nations.
Based on the type, the Asia Pacific set-top box market can be segmented into cable STB, satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB, and Over-The-Top (OTT) STB. Currently, satellite STB holds the majority of the total market share.
Based on the resolution, the Asia Pacific set-top box market has been divided into HD (High Definition), SD (Standard Definition), and UHD (Ultra-High Definition). Among these, HD (High Definition) currently exhibits a clear dominance in the market.
Based on the end user, the Asia Pacific set-top box market can be categorized into residential, commercial, and others. Currently, residential accounts for the majority of the total market share.
Based on the service type, the Asia Pacific set-top box market has been segregated into pay TV and free-to-air, where pay TV currently holds the largest market share.
Based on the distribution, the Asia Pacific set-top box market can be bifurcated into online distribution and offline distribution. Currently, offline exhibits a clear dominance in the market.
On a regional level, the market has been classified into China, Japan, India, South Korea, Australia, Indonesia, and others, where China currently dominates the Asia Pacific set-top box market.
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