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The Asia Pacific set-top box market is currently witnessing steady growth. A set-top box (STB) receives digital transmissions and decodes video and audio programs to display them on televisions (TVs). It supports two-way communication, which allows interactive features, such as adding premium channels directly from the device or accessing the internet. It provides a better picture and sound quality compared to conventional analog systems. Moreover, it enables users to access multiple TV delivery methods, including terrestrial, cable, internet and satellite. At present, there is a rise in the demand for STBs in the Asia Pacific region on account of the increasing sales of digital TVs.
Rapid urbanization, inflating disposable incomes and the rising utilization of Over the Top (OTT) media services are among the key factors bolstering the market growth. Moreover, the escalating demand for value-added services, such as channel pack subscriptions, high definition (HD) channels and interactive videos, is spurring the growth of the market. Furthermore, the integration of motion sensors, Bluetooth connectivity, Internet of Things (IoT), gaming platforms, virtual reality (VR) and artificial intelligence (AI) is also contributing to the market growth. Apart from this, due to the coronavirus disease (COVID-19) outbreak and lockdowns imposed by governments of several countries, individuals are spending more time indoors, thereby escalating the demand for media and entertainment services. This, in turn, is anticipated to create a positive outlook for manufacturers in the region. On account of these factors, IMARC Group expects the market to exhibit stable growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific set-top box market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type, resolution, end user, service type and distribution.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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