IMARC Group’s latest report, titled “Dairy Industry in Punjab: Market Size, Growth, Prices, Segments, Cooperatives, Private Dairies, Procurement and Distribution”, offers an in-depth analysis of the Punjab dairy market. In 2019, the milk production in Punjab reached a volume of XX Billion Litres, growing at a CAGR of 12% during 2014-2019. The state currently represents the thirteenth largest dairy market in India. The milk production in Punjab mainly consists of cow and buffalo milk. The report’s analysis concludes that buffalo milk dominates the total milk production, accounting for around 67% of the total shares. According to the report, the Punjab dairy market is further expected to experience strong growth during the next five years.
Based on the product type, this report has categorized the Punjab dairy market into 18 major product segments:
For each of the product segments, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, liquid milk represents the biggest product segment in Punjab, accounting for majority of the market share. Some of the fastest growing segments include frozen/flavoured yoghurt, probiotics milk drinks, cheese, UHT milk, flavoured milk. The competitive landscape of Punjab’s dairy market has also been examined in this report. Some of the major players covered in the report include Milkfed (Verka), Chanakya Dairy, Amul and Supreme Agro Foods Ltd.
The study provides a detailed evaluation of the dairy market landscape in Punjab, covering the current, historical and future trends for milk production, milk production by cattle, milk procurement prices, etc. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of Punjab dairy market along with market segmentation by product type and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Punjab dairy market in any manner.
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