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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Japan Prepaid Cards Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The Japan prepaid cards market grew at a CAGR of around 16% during 2014-2019. Prepaid card is a payment card which has previously deposited cash balance and is used as an alternative of cash payment. These cards do not require opening of a direct deposit or lending account with a bank. Some prepaid cards are not reloadable, such as gift cards. On the other hand, reloadable prepaid cards can be replenished with funds repeatedly.

Japan Prepaid Cards Market

The Japan’s e-commerce market is the fourth largest in the world and is growing at a fast rate, thereby indulging a greater number of consumers making online payments using prepaid cards. Moreover, modern retail facilities such as hypermarkets, supermarkets, convenience stores, etc., offer loyalty programs and reward schemes with prepaid cards that motivate the customers to gravitate toward cashless payment in the country. In addition to this, prepaid cards are also used for the various micropayments in Japan such as tight linkage with retail payments, contactless transport products like prepaid transport ticketing, etc. As a result, merchants are also looking for ways to expand their closed-loop prepaid cards to other networks such as airports, vending machines and highway service stations, etc. Moreover, Japan is looking forward to host 2020 Tokyo Olympic and Paralympic Games, where united front between public and private sectors is anticipated to drive the prepaid cards market in order to promote a cashless environment.

IMARC Group’s latest report provides a deep insight into the Japan prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Japan prepaid cards market in any manner.

Breakup by Card Type:

  • Closed Loop Cards
  • Open Loop Cards


Market Breakup by Purpose

  • Travel Cards
  • General Purpose Reloadable (GPR) Cards
  • Gift Cards
  • Gaming Cards
  • Others


Market Breakup by Vertical

  • Retail
  • Government
  • Corporate/Organization
  • Others


Market Breakup by Region

  • Kanto Region
  • Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region


Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Aeon Credit Service Co. Ltd., East Japan Railway Corp., Nippon Tosho Fukyu Co. Ltd., PASMO Association, Quo Card Co. Ltd., Rakuten Edy, Seven & I Holdings Co. Ltd., West Japan Railway Co.

Key Questions Answered in This Report:

  • How has the Japan prepaid cards market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan prepaid cards market based on the card type?
  • What is the breakup of the Japan prepaid cards market based on the purpose?
  • What is the breakup of the Japan prepaid cards market based on the vertical?
  • What is the breakup of the Japan prepaid cards market based on the region?
  • What are the various stages in the value chain of the Japan prepaid cards industry?
  • What are the key driving factors and challenges in the Japan prepaid cards industry?
  • What is the structure of the Japan prepaid cards industry and who are the key players?
  • What is the degree of competition in the Japan prepaid cards industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Japan Prepaid Cards Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Forecast
    5.4    SWOT Analysis
        5.4.1    Overview
        5.4.2    Strengths
        5.4.3    Weaknesses
        5.4.4    Opportunities
        5.4.5    Threats
    5.5    Value Chain Analysis
    5.6    Porters Five Forces Analysis
        5.6.1    Overview
        5.6.2    Bargaining Power of Buyers
        5.6.3    Bargaining Power of Suppliers
        5.6.4    Degree of Competition
        5.6.5    Threat of New Entrants
        5.6.6    Threat of Substitutes
    5.7    Key Success and Risk Factors
6    Market Breakup by Card Type
    6.1    Closed Loop Cards
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Open Loop Cards
        6.2.1    Market Trends
        6.2.2    Market Forecast
7    Market Breakup by Purpose
    7.1    Travel Cards
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    General Purpose Reloadable (GPR) Cards
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Gift Cards
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Gaming Cards
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8    Market Breakup by Vertical
    8.1    Retail
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Government
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Corporate/Organization
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9    Market Breakup by Region
    9.1    Kanto Region
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Kinki Region
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Central/Chubu Region
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Kyushu-Okinawa Region
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Tohoku Region
        9.5.1    Market Trends
        9.5.2    Market Forecast
    9.6    Chugoku Region
        9.6.1    Market Trends
        9.6.2    Market Forecast
    9.7    Hokkaido Region
        9.7.1    Market Trends
        9.7.2    Market Forecast
    9.8    Shikoku Region
        9.8.1    Market Trends
        9.8.2    Market Forecast
10    Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Rakuten Edy
        10.3.2    Quo Card Co Ltd.
        10.3.3    PASMO Association
        10.3.4    Aeon Credit Service Co Ltd.
        10.3.5    West Japan Railway Co.
        10.3.6    East Japan Railway Corp.
        10.3.7    Seven & I Holdings Co Ltd.
        10.3.8    Nippon Tosho Fukyu Co Ltd. 

 

List of Figures
Figure 1: Japan: Prepaid Cards Market: Major Drivers and Challenges
Figure 2: Japan: Prepaid Cards Market: Value Trends (in Billion US$), 2014-2019
Figure 3: Japan: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 4: Japan: Prepaid Card Industry: SWOT Analysis
Figure 5: Japan: Prepaid Card Industry: Value Chain Analysis
Figure 6: Japan: Prepaid Card Industry: Porter’s Five Forces Analysis
Figure 7: Japan: Prepaid Card Market (Closed Loop Cards): Value Trends (in Billion US$), 2014 & 2019
Figure 8: Japan: Prepaid Card Market Forecast (Closed Loop Cards): Value Trends (in Billion US$), 2020-2025
Figure 9: Japan: Prepaid Card Market (Open Loop Cards): Value Trends (in Billion US$), 2014 & 2019
Figure 10: Japan: Prepaid Card Market Forecast (Open Loop Cards): Value Trends (in Billion US$), 2020-2025
Figure 11: Japan: Prepaid Card Market (Travel Cards): Value Trends (in Billion US$), 2014 & 2019
Figure 12: Japan: Prepaid Card Market Forecast (Travel Cards): Value Trends (in Billion US$), 2020-2025
Figure 13: Japan: Prepaid Card Market (General Purpose Reloadable Cards): Value Trends (in Billion US$), 2014 & 2019
Figure 14: Japan: Prepaid Card Market Forecast (General Purpose Reloadable Cards): Value Trends (in Billion US$), 2020-2025
Figure 15: Japan: Prepaid Card Market (Gift Cards): Value Trends (in Billion US$), 2014 & 2019
Figure 16: Japan: Prepaid Card Market Forecast (Gift Cards): Value Trends (in Billion US$), 2020-2025
Figure 17: Japan: Prepaid Card Market (Gaming Cards): Value Trends (in Billion US$), 2014 & 2019
Figure 18: Japan: Prepaid Card Market Forecast (Gaming Cards): Value Trends (in Billion US$), 2020-2025
Figure 19: Japan: Prepaid Card Market (Other Purpose Cards): Value Trends (in Billion US$), 2014 & 2019
Figure 20: Japan: Prepaid Card Market Forecast (Other Purpose Cards): Value Trends (in Billion US$), 2020-2025
Figure 21: Japan: Prepaid Card Market (Retail): Value Trends (in Billion US$), 2014 & 2019
Figure 22: Japan: Prepaid Card Market Forecast (Retail): Value Trends (in Billion US$), 2020-2025
Figure 23: Japan: Prepaid Card Market (Government): Value Trends (in Billion US$), 2014 & 2019
Figure 24: Japan: Prepaid Card Market Forecast (Government): Value Trends (in Billion US$), 2020-2025
Figure 25: Japan: Prepaid Card Market (Corporate/Organization): Value Trends (in Billion US$), 2014 & 2019
Figure 26: Japan: Prepaid Card Market Forecast (Corporate/Organization): Value Trends (in Billion US$), 2020-2025
Figure 27: Japan: Prepaid Card Market (Others): Value Trends (in Billion US$), 2014 & 2019
Figure 28: Japan: Prepaid Card Market Forecast (Others): Value Trends (in Billion US$), 2020-2025
Figure 29: Kanto Region: Prepaid Card Market: Value Trends (in Billion US$), 2014 & 2019
Figure 30: Kanto Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 31: Kinki Region: Prepaid Card Market: Value Trends (in Billion US$), 2014 & 2019
Figure 32: Kinki Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 33: Central/Chubu Region: Prepaid Card Market: Value Trends (in Billion US$), 2014 & 2019
Figure 34: Central/Chubu Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 35: Kyushu-Okinawa Region: Prepaid Card Market: Value Trends (in Billion US$), 2014 & 2019
Figure 36: Kyushu-Okinawa Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 37: Tohoku Region: Prepaid Card Market: Value Trends (in Billion US$), 2014 & 2019
Figure 38: Tohoku Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 39: Chugoku Region: Prepaid Card Market: Value Trends (in Billion US$), 2014 & 2019
Figure 40: Chugoku Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 41: Hokkaido Region: Prepaid Card Market: Value Trends (in Billion US$), 2014 & 2019
Figure 42: Hokkaido Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 43: Shikoku Region: Prepaid Card Market: Value Trends (in Billion US$), 2014 & 2019
Figure 44: Shikoku Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2020-2025

List of Tables
Table 1: Japan: Prepaid Cards Market: Key Industry Highlights, 2019 and 2025
Table 2: Japan: Prepaid Cards Market Forecast: Breakup by Card Type (in Billion US$), 2020-2025
Table 3: Japan: Prepaid Cards Market Forecast: Breakup by Purpose (in Billion US$), 2020-2025
Table 4: Japan: Prepaid Cards Market Forecast: Breakup by Vertical (in Billion US$), 2020-2025
Table 5:  Japan: Prepaid Card Market Forecast: Breakup by Region (in Billion US$), 2020-2025
Table 6: Japan: Prepaid Cards Market Structure
Table 7: Japan: Prepaid Cards Market: Key Players

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