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Japan Prepaid Cards Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The Japan prepaid cards market grew at a CAGR of around 16% during 2013-2018. Prepaid card is a payment card which has previously deposited cash balance and is used as an alternative of cash payment. These cards do not require opening of a direct deposit or lending account with a bank. Some prepaid cards are not reloadable, such as gift cards. On the other hand, reloadable prepaid cards can be replenished with funds repeatedly.

The Japan’s e-commerce market is the fourth largest in the world and is growing at a fast rate, thereby indulging a greater number of consumers making online payments using prepaid cards. Moreover, modern retail facilities such as hypermarkets, supermarkets, convenience stores, etc., offer loyalty programs and reward schemes with prepaid cards that motivate the customers to gravitate toward cashless payment in the country. In addition to this, prepaid cards are also used for the various micropayments in Japan such as tight linkage with retail payments, contactless transport products like prepaid transport ticketing, etc. As a result, merchants are also looking for ways to expand their closed-loop prepaid cards to other networks such as airports, vending machines and highway service stations, etc. Moreover, Japan is looking forward to host 2020 Tokyo Olympic and Paralympic Games, where united front between public and private sectors is anticipated to drive the prepaid cards market in order to promote a cashless environment.

IMARC Group’s latest report provides a deep insight into the Japan prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Japan prepaid cards market in any manner.

Report Coverage

  • Historical, Current and Future Market Trends
     

Market Breakup by Card Type

  • Closed Loop Cards
  • Open Loop Cards
     

Market Breakup by Purpose

  • Travel Cards
  • General Purpose Reloadable (GPR) Cards
  • Gift Cards
  • Gaming Cards
  • Others
     

Market Breakup by Vertical

  • Retail
  • Government
  • Corporate/Organization
  • Others

 

Market Breakup by Region

  • Kanto Region
  • Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
     

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry.

Key Questions Answered in This Report:

  • How has the Japan prepaid cards market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan prepaid cards market based on the card type?
  • What is the breakup of the Japan prepaid cards market based on the purpose?
  • What is the breakup of the Japan prepaid cards market based on the vertical?
  • What is the breakup of the Japan prepaid cards market based on the region?
  • What are the various stages in the value chain of the Japan prepaid cards industry?
  • What are the key driving factors and challenges in the Japan prepaid cards industry?
  • What is the structure of the Japan prepaid cards industry and who are the key players?
  • What is the degree of competition in the Japan prepaid cards industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Japan Prepaid Cards Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Card Type
    5.4    Market Breakup by Purpose
    5.5    Market Breakup by Vertical
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
    5.11    Key Success and Risk Factors
6    Market Breakup by Card Type
    6.1    Closed Loop Cards
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Open Loop Cards
        6.2.1    Market Trends
        6.2.2    Market Forecast
7    Market Breakup by Purpose
    7.1    Travel Cards
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    General Purpose Reloadable (GPR) Cards
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Gift Cards
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Gaming Cards
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8    Market Breakup by Vertical
    8.1    Retail
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Government
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Corporate/Organization
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9    Market Breakup by Region
    9.1    Kanto Region
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Kinki Region
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Central/Chubu Region
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Kyushu-Okinawa Region
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Tohoku Region
        9.5.1    Market Trends
        9.5.2    Market Forecast
    9.6    Chugoku Region
        9.6.1    Market Trends
        9.6.2    Market Forecast
    9.7    Hokkaido Region
        9.7.1    Market Trends
        9.7.2    Market Forecast
    9.8    Shikoku Region
        9.8.1    Market Trends
        9.8.2    Market Forecast
10    Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Rakuten Edy
        10.3.2    Quo Card Co Ltd
        10.3.3    PASMO Association
        10.3.4    Aeon Credit Service Co Ltd
        10.3.5    West Japan Railway Co
        10.3.6    East Japan Railway Corp
        10.3.7    Seven & I Holdings Co Ltd
        10.3.8    Nippon Tosho Fukyu Co Ltd

List of Figures

Figure 1: Japan: Prepaid Cards Market: Major Drivers and Challenges
Figure 2: Japan: Prepaid Cards Market: Value Trends (in Billion US$), 2013-2018
Figure 3: Japan: Prepaid Cards Market: Breakup by Card Type (in %), 2018
Figure 4: Japan: Prepaid Cards Market: Breakup by Purpose (in %), 2018
Figure 5: Japan: Prepaid Cards Market: Breakup by Vertical (in %), 2018
Figure 6: Japan: Prepaid Cards Market: Breakup by Region (in %), 2018
Figure 7: Japan: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 8: Japan: Prepaid Card Industry: SWOT Analysis
Figure 9: Japan: Prepaid Card Industry: Value Chain Analysis
Figure 10: Japan: Prepaid Card Industry: Porter’s Five Forces Analysis
Figure 11: Japan: Prepaid Card Market (Closed Loop Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 12: Japan: Prepaid Card Market Forecast (Closed Loop Cards): Value Trends (in Billion US$), 2019-2024
Figure 13: Japan: Prepaid Card Market (Open Loop Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 14: Japan: Prepaid Card Market Forecast (Open Loop Cards): Value Trends (in Billion US$), 2019-2024
Figure 15: Japan: Prepaid Card Market (Travel Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 16: Japan: Prepaid Card Market Forecast (Travel Cards): Value Trends (in Billion US$), 2019-2024
Figure 17: Japan: Prepaid Card Market (General Purpose Reloadable Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 18: Japan: Prepaid Card Market Forecast (General Purpose Reloadable Cards): Value Trends (in Billion US$), 2019-2024
Figure 19: Japan: Prepaid Card Market (Gift Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 20: Japan: Prepaid Card Market Forecast (Gift Cards): Value Trends (in Billion US$), 2019-2024
Figure 21: Japan: Prepaid Card Market (Gaming Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 22: Japan: Prepaid Card Market Forecast (Gaming Cards): Value Trends (in Billion US$), 2019-2024
Figure 23: Japan: Prepaid Card Market (Other Purpose Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 24: Japan: Prepaid Card Market Forecast (Other Purpose Cards): Value Trends (in Billion US$), 2019-2024
Figure 25: Japan: Prepaid Card Market (Retail): Value Trends (in Billion US$), 2013 & 2018
Figure 26: Japan: Prepaid Card Market Forecast (Retail): Value Trends (in Billion US$), 2019-2024
Figure 27: Japan: Prepaid Card Market (Government): Value Trends (in Billion US$), 2013 & 2018
Figure 28: Japan: Prepaid Card Market Forecast (Government): Value Trends (in Billion US$), 2019-2024
Figure 29: Japan: Prepaid Card Market (Corporate/Organization): Value Trends (in Billion US$), 2013 & 2018
Figure 30: Japan: Prepaid Card Market Forecast (Corporate/Organization): Value Trends (in Billion US$), 2019-2024
Figure 31: Japan: Prepaid Card Market (Others): Value Trends (in Billion US$), 2013 & 2018
Figure 32: Japan: Prepaid Card Market Forecast (Others): Value Trends (in Billion US$), 2019-2024
Figure 33: Kanto Region: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 34: Kanto Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 35: Kinki Region: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 36: Kinki Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 37: Central/Chubu Region: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 38: Central/Chubu Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 39: Kyushu-Okinawa Region: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 40: Kyushu-Okinawa Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 41: Tohoku Region: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 42: Tohoku Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 43: Chugoku Region: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 44: Chugoku Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 45: Hokkaido Region: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 46: Hokkaido Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 47: Shikoku Region: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 48: Shikoku Region: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024


List of Tables

Table 1: Japan: Prepaid Cards Market: Key Industry Highlights, 2018 and 2024
Table 2: Japan: Prepaid Cards Market Forecast: Breakup by Card Type (in Billion US$), 2019-2024
Table 3: Japan: Prepaid Cards Market Forecast: Breakup by Purpose (in Billion US$), 2019-2024
Table 4: Japan: Prepaid Cards Market Forecast: Breakup by Vertical (in Billion US$), 2019-2024
Table 5:  Japan: Prepaid Card Market Forecast: Breakup by Region (in Billion US$), 2019-2024
Table 6: Japan: Prepaid Cards Market Structure
Table 7: Japan: Prepaid Cards Market: Key Players

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