The United States bath soap market size reached US$ 4.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.5 Billion by 2028, exhibiting a growth rate (CAGR) of 5.2% during 2023-2028.
|United States Bath Soap Market Size in 2022
||US$ 4.1 Billion
|United States Bath Soap Market Forecast in 2028
||US$ 5.5 Billion
|United States Bath Soap Market Growth Rate 2023-2028
Bath soaps are surfactants made from a combination of alkalis, such as sodium hydroxide (NaOH) and potassium hydroxide (KOH). These elements react with oil through the saponification process to produce glycerin byproduct, which provides the soap with its moisturizing properties. Some of the other ingredients include propylene glycol, animal or vegetable fats, allantoin, and triethanolamine. Bath soaps create lather with water, which kills microorganisms by disorganizing their membrane bilayer. It also emulsifies oils that enable dirt to detach from the skin, thereby assisting in unclogging pores and removing dead cells.
United States Bath Soap Market Trends:
A significant rise in pollution levels has prompted manufacturers to introduce new variants of bath soap that protect the skin against pollutants. Such innovations are primarily driving the market growth in the United States. This is further supported by the diversification of the product with the infusion of newer fragrances and distinctive formulas for men and women. Moreover, the launch of eco-friendly bath soaps containing natural ingredients on account of the increasing awareness regarding the harmful effects of parabens and sulfates are acting as a growth-inducing factor. Along with this, key players are also adopting attractive and biodegradable packaging solutions to reduce carbon footprint, which is supporting the market growth. Additionally, the increasing personal hygiene consciousness, especially amidst the coronavirus disease (COVID-19) outbreak, has positively escalated the demand for bath soap across the country.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States bath soap market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, form and distribution channel.
Breakup by Product Type:
- Premium Products
- Mass Products
Breakup by Form:
- Solid Bath Soaps
- Liquid Bath Soaps
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
|Base Year of the Analysis
||Product Type, Form, Distribution Channel, Region
||Northeast, Midwest, South, West
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Key Questions Answered in This Report:
- How has the United States bath soap market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the United States bath soap market?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the form?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the United States bath soap market and who are the key players?
- What is the degree of competition in the industry?