Top Manufacturers in the Indian Ayurvedic Products Market

The Indian ayurvedic products market size reached INR 748.5 Billion in 2023. As per the analysis by IMARC Group, the top manufacturers in the ayurvedic products market are focusing on developing innovative products to cater to the shifting consumer demand toward proactive and preventive healthcare, especially during the coronavirus disease (COVID-19) pandemic. For instance, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy (AYUSH), India ayurvedic products market, issued an advisory amidst the pandemic, highlighting the utilization of Ayurvedic immunity-enhancing herbs and products as preventive health measures. This further accelerated the sales of various companies’ products including, Himalaya Drug Company’s septilin and immusante ayurvedic products that contain several herbs, such as guduchi, tulsi, amalaki, and ashwagandha.

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In addition to this, leading players are integrating essential ayurvedic herbs within nutraceuticals, food supplements, and functional foods to fulfil individual dietary needs. These products are being packed and promoted in smart and innovative ways to meet the consumer demand. Several such Ayurveda-influenced products include ready-to-drink (RTD) juices, capsules, and nutrition powders. The product packaging plays an equally important role in fueling the sales as it grabs consumers’ attention while informing about the product’s features, purpose, and benefits. In line with this, they are also placing the image of origins of the product, such as herbal plants, which makes an impression on customers regarding product authenticity. The ayurvedic products market is gaining significant interest from several startups who are leveraging traditional medicine with modern technology to develop a new range of functional ayurvedic products. They are introducing a new model of the medicinal system, wherein they combine the healing aspect of Ayurveda and cure models of western medicine.

This, in turn, is adding value to the healthcare system, helping predict and prevent diseases, and consequently, enhancing the treatment efficiency. Apart from this, key players are adopting innovative marketing strategies to improve the outreach and build Ayurveda as a brand. In order to accomplish this, they are employing both online and offline retail channels, different distribution networks, and developing products with specific target audience, such as the millennials. Apart from social commerce, companies are also adopting other models, including voice-based shopping and shopping directly from chatbots, to match the working population’s hectic schedules. Another trend that is gaining prominence is the omnichannel retailing, which involves brands integrating their online sale channels with physical stores to ensure seamless shopping experience. For instance, brands, such as Nykaa and Mamaearth are increasingly adopting this trend to gain a competitive edge in the market. Other than this, authentic ayurvedic wellness companies are increasingly establishing in-house research and development (R&D) arms and adopting reverse pharmacology approach to upgrade the fundamental knowledge of Ayurveda to correspond to changing times, thereby resulting in the formulation of novel and improved blends of ayurvedic ingredients and enhanced outcomes. Moreover, key players are also undertaking initiatives to ensure the proper supply of raw materials, while positively impacting the farmer community. For example, Himalaya Drug Company’s ‘Kisaan Mitra’ focuses on the economic empowerment of small and marginalized farmers, whereas Baidvanath Group, similarly has dedicated field research teams that gather data on the cultivation of herbs and disseminate its analysis amongst farmers. Looking forward, IMARC Group expects the market to reach INR 3,207.6 Billion by 2032, exhibiting a growth rate (CAGR) of 17% during 2024-2032.

Top Ayurvedic Products Manufacturing Companies in India:  

Patanjali Ayurved Limited 

Establishment:2006 
Headquarter:Haridwar, India 
Website:https://www.patanjaliayurved.net 

Patanjali Ayurved Limited, founded by Baba Ramdev and Acharya Balkrishna, is a consumer goods company that produces ayurvedic healthcare products. It markets its products in the categories of personal care, cosmetics, medicines, and natural food products, such as instant snacks, herbal tea, ayurvedic medicines, and dairy. They have excellent expertise, manufacturing facilities, and research-based laboratories for the preparation of herbal minerals, organic synthesis, toxicological testing, and biological screening. To monitor the quality of their produce, Patanjali, along with Divya Yog Mandir Trust and Yog Peeth grow many endangered herbs on their farmland. They rigorously follow the Good Manufacturing Practices (GMP) and Total Quality Management (TQM) in the plant to follow sustainable cultivation methods and prepare uniform levels of batch-to-batch consistency. 

Dabur India Limited

Establishment:1884
Headquarter:Uttar Pradesh, India
Website: https://www.dabur.com

Dabur India Ltd (Dabur), a subsidiary of Burman Family Holdings, develops, markets and sells ayurvedic and natural healthcare products. It is focused on providing products that are an amalgamation of age-old traditional wisdom and modern-day science. Dabur is a fast-moving consumer goods (FMCG) company that operates in various product categories, such as food, oral, hair care, skin care, home, and healthcare. Within these, they offer health supplements, digestive tablets, cough syrups, energizers, hair oils, shampoos, lotions, toothpaste, room fresheners, and fruit juices. Dabur functions through three business units, namely consumer care division (CCD), international business division (IBD), and consumer health division (CHD). Apart from this, they market their products under Vatika, Chyawanpresh, Hajmola, Shilajit Gold, Lal Tail, Dabur Amla, Oxylife, Meswak, Odonil, Odomos, and Real brand names through organized retail chains, e-commerce platforms, and specialized channels. Dabur has its operational presence worldwide, including India, Middle East, South Asia, Africa, the United States, and Europe.

Emami Group

Establishment:1974
Headquarter: Kolkata, India
Website: https://www.emamigroup.com

Emami Group is one of the leading FMCG companies engaged in the manufacturing and marketing of personal care and healthcare products. They have a product portfolio of over 300 products based on ayurvedic formulations. Emami’s power brands include

• Navratna
• Boro Plus
• Fair and Handsome
• Zandu Balm
• Mentho Plus
• Kesh King
• Sona Chandi Chyawanprash
• Emami Malai Keszar
• Fast Relief

 Some of the organization’s subsidiaries include

• Emami Limited
• Emami Agrotech Limited (EAL)
• Emami Paper Mills Ltd.
• Emami Realty Ltd.
• CRI Ltd
• AMRI Hospitals
• StarMark
• Emami Frank Ross Ltd

Himalaya Drug Company

Establishment:1930
Headquarter:Bengaluru, India
Website: https://www.himalayawellness.com

Himalaya Drug Company is a multinational pharmaceutical company that produces personal care, baby care, nutrition, and animal health products under the name Himalaya Herbal Healthcare. These products are formulated using ayurvedic ingredients through intensive research into the science of traditional medicine and modern technology. In 1995, Himalaya experienced its breakthrough in the field of medicine with the launch of Liv.52, a liver formulation herbal medicine that later became its flagship brand.

Maharishi Ayurveda

Establishment:1986
Headquarter:Delhi, India
Website: https://maharishiayurvedaindia.com

Maharishi Ayurveda, founded by Maharishi Mahesh Yogi, is a research-based organization that manufactures and exports ayurvedic medicines, healthcare supplements, and personal care products. The company’s mission is to preserve health by combining best of science, herbal intelligence, and authentic Ayurveda. Based on the Adyaita Vedanta school of Hindu philosophy, they use whole plants, authentic ayurvedic ingredients, and meticulous manufacturing to craft ayurvedic formulations that deliver maximum effect for the mind, body and emotions. Apart from this, Maharishi Amrit Kalash is one of their most renowned products whose ayurvedic preparations has gained immense encouragement from around the world, including Holland, the USA, Switzerland, and Japan.

Shahnaz Husain Group

Establishment:1970
Headquarter:Delhi, India
Website: https://www.shahnaz.in

Shahnaz Husain Group is a manufacturer, supplier, and exporter of herbal and ayurvedic cosmetic products for hair, skin, and body care. They provide natural beauty solutions that are intuitive, solution oriented, and inclusive of all skin types and shades. Shahnaz Husain Group is internationally renowned for blending ancient traditional formulas with advanced techniques. Apart from this, they offer premium product ranges, such as 24 Carat gold, oxygen, diamond, pearl, plant cells, and platinum range through leading stores, exclusive outlets, and franchise salons worldwide. The group’s other activities include the establishment of beauty training institutes and cultivating its own herbs to manufacture products.

Vicco Laboratories

Establishment:1952
Headquarter:Mumbai, India
Website: https://viccolabs.com

Under the umbrella of Vicco Group, Vicco Laboratories manufactures Indian ayurvedic and herbal hygiene, healthcare, and other products. Its diverse product portfolio includes toothpastes, tooth powders, skin cream, shacing, cream, and pain relief. Apart from this, Vicco is known to formulate the first Ayurvedic toothpaste in the world integrated with over 20 rare medicinal herbs, along with the first yellow-colored face cream called Vicco Turmeric Skin cream. This cream has also provided the brand immense recognition in the market due to the catchy jingle shown in its advertisement in the 80s, which left a strong recall memory in the minds of the people.

Amrutanjan Healthcare

Establishment:1893
Headquarter:Chennai, India
Website: https://www.amrutanjan.com

Amrutanjan Healthcare is a pharmaceutical company that produces and distributes ayurvedic and allopathic products. The company operates through over-the-counter (OTC) and beverage sectors. Having expertise in combining science with naturalness, they mainly offer pain balms, revitalizers, and sanitary napkins manufactured by using sustainable ingredients. In addition to this, Amrutanjan operates a pain management center and markets products, such as corn caps, hand sanitizers, and juice drinks under the Fruitnik and Fruitnik Electro+ brand names. Some of its other subsidiaries include Amrutanjan Infotech, Siva’s Soft Drink Pvt Ltd., Amrutanjan Pharmaessence Pvt Ltd., Swas Health Products Limited, Holistic Beauty Care Limited, and Amrutanjan Drugs and Chemicals Limited.

Charak Pharma

Establishment:1947
Headquarter:Mumbai, India
Website: https://www.charak.com

Charak Pharma is an ayurvedic medicine providing company that offers syrups, tablets, and personal care products. Its vision is to improve the overall quality of life by investing in research activities and formulating evidence-based standardized products of the highest quality. To assure this, their operations are International Organization for Standardization (ISO) certified and their research and development (R&D) laboratories are accredited by the Ministry of Science and Technology, the Government of India. Due to Charak’s emphasis on product safety and efficiency to meet the international standards, it has a strong presence worldwide, including the United States, Greece, Bulgaria, Brazil, Ukraine, Uzbekistan, Portugal, the United Kingdom, Mauritius, Dubai, and Yemen.

Biotique

Establishment:1992
Headquarter:Uttar Pradesh, India
Website: https://www.biotique.com

Biotique Limited provides herbal supplements, beauty products, and hair care essentials. The company is passionate about creating high-quality, naturally driven ayurvedic products based on sustainability and advanced scientific expertise. They utilize cutting edge Swiss biotechnology to develop products that satisfy the diverse beauty needs of customers. Apart from this, Biotique products undergo extensive clinical and ethical trials to assure the naturalness of the product, dermatologically test it for safety, and provide recyclable packaging solutions.

Herbal Hills

Establishment:2002
Headquarter:Mumbai, India
Website: https://www.herbalhills.in

Herbal Hills is one of the leading ayurvedic product manufacturers that offer natural and highly effective herbal formulations. The company is focused on providing holistic health care solutions by amalgamating the use of ayurvedic knowledge, scientific expertise, and extensive R&D activities. Herbal Hills mainly operates through Green Food supplements, Herbal shots, Personal Care, Ayurvedic Formulations, and Juice product categories. One of its most known ayurvedic product is the Chopchini, a Smilax China Root powder that supports digestive functioning. Other than this, the company has received several optimum safety standard certifications, such as ISO, good manufacturing practice (GMP), and Food and Drug Administration (FDA).

About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the ayurvedic products market, which has enabled clients to set up and expand their businesses successfully. Some of the company’s offerings include:

• Market Research
• Plant setup
• Plant Expansion
• Marketing and sales
• Procurement and Distribution
• Innovation and Product Development