A Comprehensive Guide to Ready-to-Eat Food Manufacturing: From Concept to Consumption

insight-image


In today's fast-paced world, ready-to-eat food has become a staple for anyone juggling work, family, or travel. These foods offer the comfort of a home-cooked dish, without the time and effort, making them a go-to solution for people who crave convenience. With over 4 billion people living in cities globally and the number of dual-income households rising, the time available for traditional cooking has significantly decreased, creating consistent demand for quick meal options. As such, the ready-to-cook (RTC) category is the only packaged food segment to double its volume in the past two years, expanding its reach by 18 million households and achieving 58% growth in 2024. It has outpaced the overall packaged food market, which grew by just 8%. Also, the increasing global exposure to diverse cuisines is shaping consumer expectations, with people seeking variety and authenticity in packaged meals.

In this blog, we will take a closer look at the journey of ready-to-eat food manufacturing, outlining the steps from concept creation to final delivery. We will discuss how ideas are transformed into safe, nutritious, and convenient meals, highlighting the processes that ensure quality and consistency, and exploring the innovations influencing the outlook of this fast-growing segment.

1. Concept Development:

Understanding the changing consumer demands and translating them into viable product ideas serves as the foundation of ready-to-eat food manufacturing. As per a survey by the U.S. Department of Agriculture (USDA), per capita food spending on food away from home in 2023 grew by 12.0% increasing from USD 4,004 in 2022 to USD 4,485 in 2023. This keeps companies under constant pressure to innovate, thereby enhancing product appeal. Due to the limited cooking time, households, especially urban households, that prefer convenient meal options are strengthening the demand for ready-to-eat food choices in the market. Manufacturers conduct detailed market research, assess competitive benchmarks, and analyze dietary trends at this stage to design product concepts that balance flavor, nutrition, affordability, and convenience. This stage also defines the factors such as portion size, packaging format, and pricing strategy to ensure that the product resonates with its intended audience and stands out in a crowded marketplace.

2. Recipe and Product Formulation:

Once the concept is defined, the next step is translating it into a recipe that can be consistently produced on a large scale. Research indicates that 90% of startups shut down within the first three years. Among all industries, retail and food stand out for their persistently elevated failure rates, highlighting the importance of stringent testing and improvement during this phase. Key factors such as taste, texture, nutritional content, and shelf life are evaluated during the pilot trials. According to an Euromonitor survey conducted between January and February 2024, 39% of global consumers expressed a preference for experimenting with new tastes and food combinations, with this inclination being most prominent among millennials and Gen Z.

Furthermore, regulatory benchmarks influence formulation, for example, a product targeted for the U.S consumers must comply with the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act. Recently, the EU revised regulations to introduce a zero-tolerance policy for Listeria in food. This revision was a result of the substantial rise in Listeria infections across the EU and Denmark over the past 15 years, with approximately one case per 100,000 inhabitants annually. At the same time, ingredient sourcing plays a critical role, with the global functional food market valued at USD 233.8 Billion in 2024 and projected to reach USD 386.2 Billion by 2033 at a CAGR of 5.45% during 2025-2033. Each iteration is refined until it meets the dual objectives of consumer appeal and regulatory compliance, ensuring the recipe can be consistently scaled for mass production.

3. Labelling and Packaging:

Accurate and transparent labelling is one of the most important aspects of ready-to-eat food manufacturing. Regulations across markets, including the FDA in the United States, FSSAI in India, and the European Food Safety Authority (EFSA), mandate clear disclosure of ingredients, nutritional values, allergen information, and permissible claims such as “low fat” or “high protein”. NSF research showed that 83% of U.S. consumers read food labels before making a purchase, and 64% report paying closer attention to labels than they did five years ago. Among adults, the most frequently checked details are the expiration date (86%), followed by the ingredients list (79%), health claims (78%), allergen information (77%), and the country of origin (77%).

Beyond regulatory necessity, labelling has become a strategic tool for building trust and differentiating products in a competitive market. Apart from this, mislabeling or incomplete information carries significant risks, including product recalls, legal penalties, and long-term damage to brand reputation. For instance, in September 2025, convenience chain Ministop Co. announced it would replace 25 franchise owners after an investigation revealed expiration dates were falsified on rice balls, boxed lunches, and other foods, some for up to three years. Sales of in-store prepared items were suspended across 1,784 stores nationwide. Also, in August 2025, Stop & Shop paid a fine of USD 75,000 after an Ocean County investigation uncovered widespread mislabeling and spoiled meat at New Jersey stores. Inspectors found falsified packaging and expiration dates. The chain must adopt stricter labeling, training, and oversight across 46 stores under a consent agreement.

4. Distribution and Consumer Delivery:

Following packaging and labelling, ready-to-eat products enter the distribution stage, where efficient logistics and supply chain management ensure timely and safe delivery to consumers. The global food logistics market was valued at USD 122.23 Billion in 2024 and is projected by IMARC Group to reach USD 222.44 Billion by 2033, reflecting a CAGR of 6.33% during 2025–2033. The cold chain systems play a crucial role in this process, which is essential for maintaining product integrity, particularly for perishable foods. As such, India’s Cold Chain Scheme approved 399 projects (284 of which have been completed), disbursing INR 2366.85 Crore since 2008. This initiative strengthened supply chains for perishables and reduced post-harvest losses nationwide by October 2024.

Besides this, warehousing facilities with temperature controls, coupled with advanced tracking technologies, allow manufacturers to maintain quality while optimizing inventory turnover. For example, in August 2025, UK retailer Marks & Spencer announced a USD 457 Million investment in a 1.3 million sq. ft. robotic warehouse in Daventry, set to open in 2029, creating 3,000 jobs. A mix of traditional retail, supermarkets, convenience stores, and increasingly, e-commerce platforms, is used to dispatch ready-to-eat food products in the market. Hence, effective distribution not only safeguards shelf life and freshness but also determines accessibility and visibility, making it a decisive factor in consumer adoption and brand competitiveness.

Popular Ready-to-Eat Foods in the Market:

  • Ready-to-Eat Breakfasts: Cereals, granola, oats, and smoothie packs are gaining popularity due to their speed, nutrition, and variety. They cater to health-conscious consumers seeking convenient, balanced options to start their day without extensive preparation. For example, in January 2025, Daily Harvest launched organic high-protein smoothies with 20g plant protein in three flavors, priced at USD 8.99, partnering with Sloane Stephens to promote active, healthy lifestyles.
  • Instant Noodles & Pasta: Cups or packets of instant noodles and pasta remain among the most popular ready-to-eat meals. They are favored for their affordability, quick preparation, and wide variety of flavors catering to diverse global tastes. For instance, in March 2025, Wow! Momo launched Wow! Noodles cup noodles with Asian and Indian flavors, targeting INR 100 Crore revenue in two years, expanding across retail, online, and airline channels.
  • Frozen Meals: Frozen meals, including pizzas, burgers, lasagna, curries, and regional specialties, offer long shelf life, easy preparation, and diverse cuisines. Accordingly, in May 2025, RAGÚ partnered with Palermo Villa, Inc. to launch frozen pizzas in four varieties, priced USD 4.99–6.99, expanding its Italian heritage brand into the U.S. freezer aisle. Additionally, they cater to busy lifestyles and multicultural taste preferences and have become a staple for convenience-driven consumers.
  • Protein & Energy Bars: Packed with nutrients, protein, and energy bars provide quick fuel for workouts, busy schedules, or meal replacements, supporting active lifestyles and wellness-focused consumers. So, they are widely chosen for their convenience, portability, and health benefits. As such, in June 2025, Kind launched new Healthy Grains energy bars in fruity flavors, Strawberry Banana, Pineapple Mango, and Mixed Berry, made with five grains, real fruit, and oat milk drizzle, priced USD 5.49.
  • Dairy-Based RTE Foods: Flavored yogurts, puddings, and cheese snacks remain popular in the market for their taste, nutritional value, and convenience. They offer protein, calcium, and probiotics while catering to both indulgence and health-conscious consumption. For instance, in August 2025, Danone’s Activia launched Proactive Yogurt, a protein- and fiber-rich probiotic line, with reduced sugar, new flavors, refreshed packaging, and a focus on gut health education.

The steps outlined above highlight how ready-to-eat food manufacturing is becoming a critical growth segment within the global food industry. Each stage is contributing to building consumer trust and long-term market presence. The rise in demand for healthier, sustainable, and innovative meal solutions is driving the expansion of operations, strengthening brand positioning, and capturing a greater share across both domestic and international markets. This presents manufacturers with significant opportunities in the market.

Our Clients

}
Rmd
Samudera
Amerisource
Skycell
Fedex
Alicorp
Maersk
DHL
Microsoft
United Parcel service

Contact Us

Have a question or need assistance?
Please complete the form with your inquiry or reach out to us at

Email

sales@imarcgroup.com

Phone Number

+91-120-433-0800
+1-201-971-6302
+44-753-714-6104

Previous Post

Cocoa Powder Cost Model: From Beans to Business
Cocoa Powder Cost Model: From Beans to Business

Cocoa powder is one of the main derivatives of the cocoa bean, which is derived after cocoa butter has been extracted from it during the chocolate production process. It consists mainly of non-fat cocoa solids, which contain a high content of polyphenols, flavonoids, and alkaloids like theobromine. Famous for its intense color, bitter-sweet taste, and antioxidant activity, cocoa powder comes in natural and alkalized (Dutch-processed) grades, each with distinctive taste profiles and functional characteristics.

The Cassava Starch Cost Model: A Strategic Guide for Investors
The Cassava Starch Cost Model: A Strategic Guide for Investors

Cassava starch or tapioca starch is a white, odorless, fine powder extracted from the cassava plant's roots (Manihot esculenta). Cassava starch has diverse applications in food, pharmaceutical, textile, paper, and adhesives industries because of its unbeatable thickening, gelling, binding, and stabilizing properties. In the food industry, cassava starch finds its applications in bakery, confectionery, dairy, beverages, and gluten-free foods as a substitute for wheat and corn-based starches.

How AI is Transforming the Vegan Yogurt Market: Trends and Forecast Insights
How AI is Transforming the Vegan Yogurt Market: Trends and Forecast Insights

The global vegan yogurt market was valued at USD 3.40 Billion in 2024 and is projected to reach USD 12.21 Billion by 2033, growing at a CAGR of 14.51% from 2025 to 2033. This expansion is marked by ongoing innovation, enhanced consumer personalization, and a deeper commitment to sustainability.

Impact of AI in Transforming the Global Guacamole Market
Impact of AI in Transforming the Global Guacamole Market

The guacamole market is experiencing a notable change, primarily fueled by an increasing consumer preference for healthy, convenient, and natural food choices. In 2024, the market was valued at USD 1379.9 Million. Guacamole is a creamy avocado-based dip originating from Mexican cuisine has grown into a globally popular food product recognized for its nutritional value and versatility.

Corn Starch-Based Tableware Manufacturing Cost Model: From Sourcing to Sustainable Profitability
Corn Starch-Based Tableware Manufacturing Cost Model: From Sourcing to Sustainable Profitability

Corn starch tableware is a new and ecofriendly solution to traditional plastic disposable items, which aims at solving the increasing environmental issues linked to plastic waste. Comprising mostly of corn starch, a plant-based and renewable resource, the products range from plates, bowls, cups, cutlery, and food containers, all of which are completely biodegradable and compostable.

How AI is Transforming India’s Beer Industry
How AI is Transforming India’s Beer Industry

Artificial Intelligence (AI) is transforming India's beer market at a rapid pace by balancing art with advanced technology. Right from brewing to branding, AI makes fermentation precise, temperature adjustment accurate, and ingredient control efficient, guaranteeing consistent quality and innovation in taste.

Soybean Oil Processing Cost Framework: A Detailed Cost Model
Soybean Oil Processing Cost Framework: A Detailed Cost Model

Soybean oil is a major vegetable oil used as food obtained from the seeds of the soybean crop. It ranks among the world's most significant edible oils, widely utilized in the preparation of foods, processed food items, industrial purposes, and increasingly in biofuels. High in polyunsaturated fats, especially omega-6 fatty acids, soybean oil has applications in non-food industries such as the production of biodiesel, cosmetics, naphthas, and lubricants.

Cost Structure Analysis of Buns: A Cost Model Approach
Cost Structure Analysis of Buns: A Cost Model Approach

A bun is a small, round or oval-shaped, soft-textured bread product that can be slightly sweet or savory in taste. Made chiefly of wheat flour, yeast, sugar, salt, water, and fat, buns are found in most cuisines around the globe.

How AI is Impacting the Global Dairy Industry Growth
How AI is Impacting the Global Dairy Industry Growth

The global dairy market is presently experiencing a profound transformation. This is largely accredited to the strategic integration of artificial intelligence (AI), a technology poised to redefine established paradigms of efficiency and innovation within the industry.

Why Is Superfoods Market Booming - And How Big Will It Get by 2033?
Why Is Superfoods Market Booming - And How Big Will It Get by 2033?

People’s relationship with food is undergoing a profound transformation. No longer just a source of fuel, what individuals eat is now seen as a cornerstone of the overall well-being—a tool to boost immunity, sharpen focus, support digestion, and build long-term resilience. This evolution in consumer consciousness is creating a powerful demand for foods that are functional, organic, and transparently made with real ingredients.

Top Trends Shaping the Tequila Market in 2025 & Beyond
Top Trends Shaping the Tequila Market in 2025 & Beyond

Tequila, once confined to regional consumption in Mexico, has now become a popular spirit worldwide, known for its rich heritage, skilled craftsmanship, and premium quality. Made from blue agave, tequila has attracted international consumers for its distinct flavor, artisanal qualities, and cocktail versatility.

Avocado Oil Supply Chain: A Comprehensive Cost Model
Avocado Oil Supply Chain: A Comprehensive Cost Model

Avocado oil is a nutritious oil pressed from the pulp of avocados (Persea americana), in contrast with most oils, which are seed derived. Avocado oil is valued for its rich content of monounsaturated fats, especially oleic acid, in addition to necessary vitamins like E, A, and D. Avocado oil has a mild, buttery taste and very high smoke point and is used both in food preparation and cosmetics.

Biscuits Manufacturing Economics: A Cost Model Analysis
Biscuits Manufacturing Economics: A Cost Model Analysis

Biscuits are dry, baked foods made from flour and usually crisp in texture and flat in shape, eaten frequently as a snack or with a meal. They consist mostly of wheat flour, sugar, fat (butter or vegetable oil), and leavening agents such as baking powder. Flavors and variety may be added using ingredients like milk solids, chocolate, spices, or dried fruits. Biscuits come in sweet and savory forms, varying from cookies and cream-filled to salted crackers. Their shelf life, which is lengthy, convenient packaging, and broad taste appeal have made them a household staple, school staple, and workplace staple worldwide.

Nutritional Powder Manufacturing: Cost Breakdown and Financial Projections
Nutritional Powder Manufacturing: Cost Breakdown and Financial Projections

Nutritional powders have become essential nutritional supplements created to address the specific health needs of vulnerable demographics, including diabetic patients, the aged, and the sick. When regular food intake is inadequate or compromised, these powders, which are made with specially designed compositions and are high in vital vitamins, minerals, protein, and carbs, offer balanced nourishment. Specialized baby formulas guarantee the best possible growth and development in the early years of life.

From Farm to Fuel: Sustainability Trends Shaping the Future of Vegetable Oils
From Farm to Fuel: Sustainability Trends Shaping the Future of Vegetable Oils

Vegetable oils remain among the world’s most widely used agricultural products, essential to food manufacturing, biofuels, cosmetics, and industrial goods.

How to Set Up a Livestock Feed Production Business: Financial Strategies for Success
How to Set Up a Livestock Feed Production Business: Financial Strategies for Success

Learn key financial strategies, operational and capital cost planning essentials for starting a profitable livestock feed production business in 2025.

From Farm to Fortune – Decoding the Tea Market's Future
From Farm to Fortune – Decoding the Tea Market's Future

World Tea Day, celebrated every year on May 21st, is an opportunity to appreciate the rich history, cultural significance, and economic impact of tea. From its origins in ancient China to its status as a global commodity, tea continues to connect people, cultures, and economies.

Sweet Success: A Financial Model for Mango Juice and Pulp Plants
Sweet Success: A Financial Model for Mango Juice and Pulp Plants

Mango pulp is the thick, smooth, and semi-liquid product yielded by crushing or pulping ripened mangoes. It is the inner flesh of the mango fruit extracted, without the skin and seeds. Mango pulp is widely utilized as a base for many food items, including mango juice, nectar, drinks, smoothies, ice creams, desserts, and as a topping for pancakes or yogurt. Mango juice is a cool drink prepared from ripe mangoes' juice. To make mango juice, the ripe mangoes are normally peeled, pitted, and the flesh of the mango is squeezed to get the pulp. The pulp is further treated to remove the juice from any remaining fibers or solids.

From Beans to Bottles: A Comprehensive Cost Analysis of Soy Sauce Production
From Beans to Bottles: A Comprehensive Cost Analysis of Soy Sauce Production

Soy sauce is a liquid condiment used extensively in cooking and seasoning food. Produced from fermented soybeans, wheat, salt, and water, it provides a deep umami taste that can be used to enhance different foods. It is a common ingredient in Asian cooking and has become popular worldwide in marinades, stir-fries, dips, and processed foods. Come in various forms including light, dark, and low-sodium, soy sauce meets the different consumer tastes and nutritional requirements, rendering it a vital ingredient in the food industry.

The Convenience of Instant Coffee: A Cost Modeling Approach Aiming Manufacturing Efficiency
The Convenience of Instant Coffee: A Cost Modeling Approach Aiming Manufacturing Efficiency

Instant coffee is a quick and easy-to-brew coffee beverage that is produced by brewing coffee beans into a liquid that concentrates and evaporates into powder or grain form. It rapidly dissolves in hot water, so it's highly sought after by customers demanding fast and easy coffee brewing. It has a long storage life and is inexpensive, making it popular in homes, offices, and food service establishments. It is fueled by urbanization, hectic lifestyles, and growing demand for convenience drinks.

Cost Dynamics of Glucose Syrup and Sorbitol Syrup Production: A Comprehensive Cost Model
Cost Dynamics of Glucose Syrup and Sorbitol Syrup Production: A Comprehensive Cost Model

Glucose syrup and sorbitol syrup are versatile sweeteners widely used across the food and beverage industry. Their ability to enhance texture, retain moisture, and extend shelf life makes them essential ingredients in confectionery, bakery, dairy, and beverage products. Beyond their functional benefits, these syrups contribute to taste enhancement and product stability, catering to consumer preferences for smooth, consistent formulations.

Relishing the Taste of Potato Flakes: A Cost Model Analysis
Relishing the Taste of Potato Flakes: A Cost Model Analysis

Potato flakes are a highly adaptable food ingredient created by processing cooked potatoes into thin, dehydrated slices. They are often used in soups, snacks, baked goods, and fast meals and are well-known for their usefulness, taste, and simplicity of usage. These flakes provide a reliable and effective option for home cooking, foodservice, and commercial food production while preserving the natural flavour, texture, and nutritional value of fresh potatoes. They are indispensable in a variety of culinary applications due to their lengthy shelf life, lightweight design, and easy rehydration method. Their ability to be used in a variety of recipes, from thickened stews to crispy coatings, further solidifies their position as a basic component of the world's food industry.

Harnessing the Power of Industrial Enzymes: A Comprehensive Cost Model
Harnessing the Power of Industrial Enzymes: A Comprehensive Cost Model

Industrial enzymes are biological catalysts that fast-track the chemical process that is involved during the industrial processes. Their use is mainly seen in the food and beverage, pharmaceutical, textile, biofuel, and detergent industries. This enzyme is very effective as it is energy efficient and has cleaner and greener production. Its stability and specificity make it a wonderful tool for breaking complex molecules while improving product quality and yield. Industrial enzymes can enhance the texture of bread, benefit dairy processing, assist in the production of biofuels, and clean wastewater. All these phenomena illustrate that industrial enzymes are a mandatory requirement to manufacture many more products with sustainability and cost effectiveness for multiple industries.

Investment and Cost Structure of Sorbitol Manufacturing Plant: A Detailed Cost Model
Investment and Cost Structure of Sorbitol Manufacturing Plant: A Detailed Cost Model

Sorbitol is a sugar alcohol widely used as a sweetener, humectant, and stabilizer in food, pharmaceuticals, and cosmetics. It is made commercially by hydrogenating glucose and is naturally present in fruits like apples and pears. Because of its mild sweetness, low glycaemic index, and ability to retain moisture, sorbitol is a popular ingredient in skincare, dental care, and sugar-free goods. It is also an essential component of industrial processes and a laxative in medical applications.

Breakdown of Production Cost of Inedible Beef Tallow Manufacturing Plant: A Cost Model Approach
Breakdown of Production Cost of Inedible Beef Tallow Manufacturing Plant: A Cost Model Approach

Inedible beef tallow, a byproduct of the meat processing industry, is derived from beef suet and serves various industrial and commercial purposes. This versatile substance undergoes rendering, a process that separates the fat from solid components. Inedible beef tallow's primary application is in animal feed, as it provides essential fats and energy for livestock, particularly in pet food and livestock supplements. Additionally, it finds use in the cosmetics and personal care industry, contributing to the production of candles, soaps, and skin-care products.

Feasibility Study and Cost Estimation of Vitamin C Supplement Manufacturing Plant: A Comprehensive Cost Model
Feasibility Study and Cost Estimation of Vitamin C Supplement Manufacturing Plant: A Comprehensive Cost Model

Vitamin C supplements are typically made by extracting ascorbic acid from various sources, such as citrus fruits, or synthesizing it in a laboratory setting. The extracted or synthesized ascorbic acid is then processed and formulated into different types of supplements, including tablets, capsules, chewable, and powdered forms. One of the primary advantages of Vitamin C supplements is their ability to support a healthy immune system.

From Local to Global: India’s Online Food Delivery Market Gains Attention
From Local to Global: India’s Online Food Delivery Market Gains Attention

Over the recent decade, the online food and grocery delivery business in India has witnessed exponential growth. This expansion is attributed to the increasing penetration of smartphones, the affordability and convenience offered by food delivery app services, and the growing availability of low-cost internet services. The industry has become progressively competitive, with numerous local and international players competing for a significant market share. Nonetheless, despite the extreme competition, global players are continuing to make significant investments in India on account of its significant market share in the global online food delivery market.

World Food Day: India and the UAE Collaborate for Food Security
World Food Day: India and the UAE Collaborate for Food Security

‘World Food Day’ is celebrated on October 16th as a global responsibility to abolish hunger. 2024’s theme for the day is ‘Right to foods for a better life and a better future’. This theme highlights the significance of enabling access to nutritious food for all, particularly in the face of global challenges, including poverty, climate change, and conflict. In line with this theme, in October 2024, India and the United Arab Emirates (UAE) announced plans for developing a food corridor between the two nations, with an initial investment of over USD 2 Billion (INR 17,000 Crore) in food processing and logistics for food parks. This project significantly reinforces the UAE's food security while providing support to Indian farmers. The initiative is part of a bigger investment strategy targeting over USD100 Billion across key sectors, including manufacturing, infrastructure, and logistics.

The Vegan Revolution: How a Plant-Based Diet Can Build a Better Tomorrow
The Vegan Revolution: How a Plant-Based Diet Can Build a Better Tomorrow

A vegan, or a plant-based diet, focuses mainly on consuming fruits, vegetables, grains, legumes, nuts, and seeds. It excludes all animal-derived products and ingredients, including meat, poultry, fish, dairy, eggs, and honey. Nowadays, people are shifting toward vegan diets for a variety of reasons, such as ethical concerns for animal welfare, environmental sustainability, health benefits, and personal preferences.

From Superfoods to Super Health: The Functional Food Revolution
From Superfoods to Super Health: The Functional Food Revolution

Functional foods promote overall well-being and offer specific health benefits beyond daily nutrient intake. These benefits encompass enhanced bone health, effective cholesterol management, improved heart health, and eye health. Functional foods include probiotic yoghurt, omega-3 enriched eggs, fortified milk, antioxidant-rich berries, and functional beverages.

Fusion Cuisine and Beverage: The Perfect Mix of Flavors
Fusion Cuisine and Beverage: The Perfect Mix of Flavors

Fusion cuisine and beverages blend different ingredients, flavors, or techniques from various culinary or cultural backgrounds to create unique and innovative flavor profiles in dishes and drinks. Fusion beverages encompass both alcoholic and non-alcoholic options, including cocktails, mocktails, smoothies, teas, and more. These beverages span a spectrum from simple combinations to complex and inventive concoctions. Changing taste preferences and global connectivity are the main reasons for the increasing adoption of fusion beverages. They are available in various product types, such as carbonated drinks, fused teas and coffees, fruit juices, fusion alcoholic beverages, energy drinks, sports drinks, and more. These beverages are accessible through off-trade outlets (hypermarkets, supermarkets, discounters, grocery stores, off-license stores, alcohol and confectionery stores, highly specialized retailers, and online stores), as well as on-trade establishments (pubs, bars, cafés, restaurants, clubs, discos, hotels, mass events, and others). Examples of fusion beverages include fruit-infused tea, Asian-inspired cocktails, spicy margaritas, bubble tea creations, mojito variations, and infused waters. Furthermore, fusion cuisine merges elements from diverse culinary traditions, such as Asian, European, African, or Latin American, to craft new and exciting dishes. Examples of fusion cuisine include sushi burritos, Thai basil pizza, kimchi tacos, and more.