Top Bath Soap Brands Operating in the Market

Top Bath Soap Brands Operating in the Market

The global bath soap market reached a value of US$ 23.7 Billion in 2023. At present, the leading market players operating in the industry are focusing on introducing eco-friendly bathing soaps, which are made using organic and vegan ingredients, to diversify their product portfolio. These players are also launching innovative and premium product variants in biodegradable formats. This can be attributed to stringent government regulations to reduce the utilization of plastic, along with rising environmental concerns among individuals and their increasing willingness to spend more on products packed in environment-friendly packaging. Apart from this, there is a rise in the demand for gift sets, which are gifted as presents on special occasions. Consequently, several manufacturers are seizing the opportunity and introducing bath soap gift sets for men and women, which is creating a positive market outlook. Apart from this, they are significantly investing in promotional campaigns to generate brand presence, increase the overall sales and recover for losses incurred during the initial outbreak of coronavirus disease (COVID19). Furthermore, leading players are also expanding their business through online websites to retain a competitive edge in the market. Looking forward, IMARC Group expects the market to reach US$ 33.4 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. 

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List of Top Bath Soap Companies and Brands Worldwide:

The Procter & Gamble Company

Establishment: 1837
Headquarters: Ohio, United States

The Procter & Gamble Company (P&G) offers consumer packaged goods to consumers around the world. The company operates via five segments, including beauty; grooming; healthcare; fabric and home care; and baby, feminine and family care. It sells its products through distributors, wholesalers, baby stores, drug stores, grocery stores, department stores, mass merchandisers, membership club stores, online websites, specialty beauty stores, high-frequency stores, pharmacies, electronic stores, and professional channels. Some of the widely known brands that operate under the company are Olay, Rejoice, Pantene, Old Spice, Head and Shoulders, Herbal Essences, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Metamucil, Neurobion, Ariel, Downy, Gain, Tide, Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, Luvs, Pampers, Always, Always Discreet, Pepto-Bismol, Vicks, Tampax, Bounty, Charmin and Puffs. P&G also has various bathing soap brands, such as Safeguard, Camay, Coast, Perla, Fresco, and Blossom. Besides this, the company’s brand Gillette has a diverse product portfolio comprising razors, shaving creams, shaving soaps, and body washes.

Unilever Plc

Establishment: 1929
Headquarters: London, United Kingdom

Unilever Plc is one of the leading consumer goods companies operating in Europe. It operates through beauty and personal care, foods and refreshment, and home care segments. Amongst these, the beauty and personal care segment comprises hair care, skincare, and deodorants products. The foods and refreshment segment consists of ice cream, savory, dressings, and tea. Furthermore, the home care segment includes a fabric category and a wide range of cleaning products. At present, several bathing soap brands are a part of the Unilever PLC, including Caress, Citra, Gessy, Lifebuoy, Lux, Breeze, Liril 2000, Rexona, and Pears that is widely known for its glycerine transparent soaps.

Colgate Palmolive Company

Establishment: 1806
Headquarters: New York, United States

Colgate Palmolive Company is a US-based multinational consumer products company. It operates via oral, personal and home care, and pet nutrition segments. Amongst these, the oral, personal and home care product segment functions through five geographic segments, which include North America, Latin America, Europe, Asia Pacific and Africa. The company is also engaged in the personal care market wherein it manufactures liquid hand soap under the Palmolive, Protex and Softsoap brands. It manufactures a wide range of products for the home care market, including Axion, Ajax, and Palmolive dishwashing liquids and Ajax, Fabuloso and Murphy household cleaners. Besides this, the company, through its Hill's Pet Nutrition segment, offers pet nutrition products for dogs and cats in 86 countries, including the United States, China, Japan, Australia, and India.


About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the global bath soap market, which has enabled the clients to set up and expand their businesses successfully. Some of the company’s offerings include:

  • Market Research
  • Plant setup
  • Plant Expansion
  • Marketing and sales
  • Procurement and Distribution
  • Innovation and Product Development

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