India health and wellness market is on a fast track, with more people paying attention to preventive care and overall well-being. IMARC Group stated that the market hit USD 156.01 Billion in 2024, owing to the boom in nutraceuticals, fitness, and digital health platforms. Artificial intelligence (AI) is bringing a fresh wave of innovation to health and wellness, enhancing personalized fitness routines, predictive health insights, and more efficient wellness tracking. AI is also helping analyze lifestyle patterns and optimize habits, making every step toward better health more effective and sustainable. These tech-driven tools are making healthcare more accessible, helping people stay healthier, and encouraging smarter lifestyle choices.

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AI-powered personalized wellness solutions are revolutionizing health management by analyzing individual data such as genetics, lifestyle, and preferences to provide tailored recommendations for diet, exercise, and wellness routines. This trend of personalized wellness solutions is encouraging companies to adopt advanced technologies, offering customized health plans that enhance overall well-being. For instance, in 2024, Unlock.fit launched CorpGene, a DNA-based wellness program in India, offering genetic insights to create personalized health plans for exercise, nutrition, and stress management, enhancing corporate wellness, employee well-being, and productivity.
AI is transforming preventive healthcare by improving early detection and diagnosis. Using advanced algorithms and machine learning (ML), AI analyzes large data sets to detect patterns, predict health risks, and enable timely interventions. This is reflected in innovations like the Quick Vitals app, launched in 2024 by Bisam Pharmaceuticals in Hyderabad. Integrated with devices like Fitbit and Apple Watch, the app offers real-time health data, predictive analytics, and personalized advice, enhancing patient care, promoting secure data sharing, and providing scalable solutions for global healthcare improvements.
AI integration in fitness and nutrition apps is revolutionizing user engagement and health outcomes by providing tailored workout plans, meal suggestions, and real-time progress tracking. This personalized approach ensures users stay motivated and effectively meet their health goals. Furthermore, AI adapts to individual needs, offering continuous support. The NutriAIDE app, launched by Hyderabad's National Institute of Nutrition (NIN) in collaboration with German institutions in 2024, exemplifies this trend. It relies on AI for photo recognition, food sustainability assessments, and carbon footprint tracking, promoting healthier and more sustainable dietary habits.
The integration of AI in health and wellness is disrupting traditional business models in India. This change is generating novel opportunities for companies to innovate and provide improved services. AI is promoting enhanced collaboration among technology companies, healthcare professionals, and wellness brands, resulting in a more interconnected ecosystem.
AI is also making health and wellness services more accessible and affordable, particularly for India’s growing middle class. Startups in AI and wellness technology are catering to the health-conscious population, while AI-powered platforms are addressing the rising demand for mental health solutions, offering virtual consultations and therapy. As a result, these innovations are contributing to the expansion of the health and wellness market size in India, providing scalable, cost-effective solutions to meet the needs of an increasingly health-conscious population.
Increasing Health Consciousness
The rising awareness about health and wellness is encouraging individuals in India to proactively engage in managing their well-being, especially due to the growing incidence of chronic illnesses. This trend is encouraging key players to diversify their product offering for catering to the increasing need for individualized, data-based health solutions. In 2024, CIPRA.ai introduced its AI-powered health services in India, collaborating with RxDx, 2050 Healthcare, and ARTPARK @IISc Bangalore to tackle chronic issues like diabetes and hypertension. The platform provides tailored, subscription-driven care, targeting 10,000 patients by the conclusion of 2024 to enhance health results.
Corporate Wellness Initiatives
Companies are progressively focusing on workplace wellness programs to boost employee health, increase efficiency, and lower medical expenses. This growing focus on employee well-being is further fueled by innovative solutions, such as the recent launch of an AI-powered corporate wellness platform by Medibuddy and OneBanc in 2025, which aims on delivering tailored, affordable preventive healthcare for workers. Utilizing AI, the platform enhances engagement, lowers attrition, increases productivity, and tackles essential issues like absenteeism and presenteeism, delivering improved ROI for companies.
Government Efforts and Regulations
The establishment of comprehensive policies that integrate traditional practices with modern healthcare infrastructure are offering financial incentives for development, research, and accessibility. For example, in 2025, Uttarakhand introduced India’s inaugural yoga policy, with the goal of making the state a worldwide wellness center. The policy provides funding for creating yoga centers, encouraging research, and setting up yoga hubs. By 2026, yoga services will be offered at every AYUSH Health and Wellness Centre throughout the state, thus contributing to the growth of the health and wellness industry in India.
Rising Demand for Convenient Health and Wellness Services
Individuals are placing greater emphasis on convenience when obtaining health and wellness products and services. The need for quicker delivery, convenient access, and smooth experiences is encouraging leading companies to adapt by providing efficient, on-demand services. In 2025, GNC India introduced a Same Day Delivery option for its health and wellness products, processing orders straight from more than 60 Guardian Pharmacy locations. This program guarantees faster, more sustainable deliveries and is currently offered in specific regions of Delhi, Gurgaon, and Noida, with intentions for growth.
Major participants in the Indian health and wellness sector are focusing on diversifying products in nutrition, fitness, and digital health. Numerous entities are incorporating technology to provide tailored services, ranging from wellness applications to AI-driven platforms that assist in lifestyle decisions. To further strengthen their market presence, many companies are launching new platforms and initiatives that cater specifically to emerging consumer segments. In 2025, India Today Group announced the launch of MO, a new platform targeting millennials and Gen Z, and a Health & Well-being vertical. MO will prioritize Instagram-first content, while the wellness initiative will cover fitness, nutrition, and holistic health.
Product Types to Look Out For
Beauty and personal care products lead the market owing to the increasing individual focus on self-care and grooming. The growing awareness about skincare, hygiene, and cosmetic enhancement, along with evolving beauty standards, are catalyzing the demand for these products. Innovations in formulations and personalized solutions further support the dominance of the segment.
Unveiling the Functionality
Skin health represents the largest segment because of the rising user awareness about the importance of maintaining healthy, radiant skin. Increasing concerns over environmental factors, aging, and skin conditions are driving the need for effective solutions, enhancing the focus on skincare and overall skin wellness.
Rising Health Trends in North India: Wellness for All Age
North India holds a notable share of the market, propelled by an expanding emphasis on fitness, skincare, and wellness services due to rising health awareness and the demand for high-quality wellness products. This trend is further illustrated by the rise of brands, such as NONSTOP Lifecare, which launched its third store in Gurugram in 2025, to cater to the health-aware community in the area. The brand focuses on offering customized wellness, mobility, nutrition, and personal care solutions for people aged 40 and older, addressing the changing requirements of the population.
Fitness Meets Ayurveda: West and Central India’s Health Evolution
West and Central India dominate the market, because of a growing preference for fitness and well-being. The area gains advantages from a rising urban populace, greater acceptance of health trends, and increasing investments in wellness facilities, fitness centers, and organic goods. For instance, in 2025, Mira Kapoor established Dhun Wellness in Mumbai's Bandra, an upscale wellness retreat aimed at assisting people in regaining equilibrium in their lives. The center provides tailored wellness programs that integrate traditional Ayurvedic methods with contemporary clinical knowledge, emphasizing gut health, sleep, stress reduction, and general well-being.
Holistic Health in South India: Fitness, Wellness, and Mental Well-being
South India, renowned for its wellness traditions, is experiencing expansion in fitness services, dietary supplements, and preventive healthcare, with an increasing focus on mental wellness and holistic health solutions. This is exemplified by 9Round Fitness in 2024, which opened its inaugural studio in Kilpauk, Chennai, marking the beginning of its expansion across South India. The brand offered a unique 30-minute kickboxing workout, focusing on holistic wellness and fitness.
East India: Rising Demand for Fitness, Wellness, and Luxury Health Services
East India is witnessing significant growth in the health and wellness industry, driven by rising urbanization and heightened awareness about health. The area is experiencing an increasing need for fitness services, wellness initiatives, and luxury wellness amenities. For example, in 2024, UFC GYM India expanded its presence by launching a new facility in Guwahati, Assam, representing its second gym in Northeast India and the inaugural one in the city. The gym, spanning over 13,000 sq. ft., provided MMA training, group fitness sessions, and upscale features like steam and spa services, valet parking, and an on-site café, addressing the region's growing wellness demands.
According to IMARC Group’s projections, the India health and wellness market is projected to grow at a CAGR of around 5.30% from 2025 to 2033, reaching USD 256.93 Billion by 2033. The growth will be supported by the following factors:
IMARC Group equips stakeholders across healthcare, nutrition, fitness, and wellness sectors with actionable intelligence to succeed in India’s fast-growing health and wellness market. Our research and services support clients in identifying new opportunities, managing risks, and driving innovation in products, services, and delivery models.
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